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Authenticity or Aestheticism: how Generation Z contradict their values of individualism when participating and engaging in the online space.
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Amelia.Rigby
Introduction Gone are the days where the defining words to describe gender consisted of blue and pink. Depiction and connotation surrounding identity are changing, with self-expression being at the forefront of values among the youth of society. Generation Z, whose values outlined by Katz et al. (2021) is authenticity as the upmost of importance, desiring…
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Revolutionising Music Community Building: Tiktok’s Impact on Engaging new and old Audiences compared to Traditional Record Label Models.
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Luke.Lwin
“How has Tiktok’s emphasis on community building within the music industry been able to reach and engage new and old music communities better than traditional music record label models” Abstract In recent years, the music industry has been infiltrated by a prominent force emphasising community building and user-generated content. This specific force is…
“Social Media”, Algorithmic Recommendation, Authenticity, Community Building, Disruptive Technology, Diversity, Emerging Artists, Fandoms, Fluid Working Model, Frugal Growth, Global Outreach, Inclusion, Influencer Marketing, Marketing Evolution, Music Communities, Music Industry, Organic Growth, Systems, TikTok, Traditional Record Labels, User-generated Content
Hi L, The thing is the paper is mainly concentrated on the African continent particularly.If you make an analysis of…