Comments

4 responses to “Role of Instagram in Online Marketing Strategies: Case Study Analysis”

1. 

   Blair.Towns

   26/04/2023

   Thank you for sharing your conference paper on the role of Instagram in online marketing strategies.I found your research on the best practices and case studies of top brands like Nike to be informative and insightful.

   It’s interesting to see how Instagram has grown to become a powerful marketing tool.

   What made you want to research Instagram’s role in online marketing, and do you anticipate that it will remain an important element of digital marketing in the future or will it be overtaken by other apps?

   Thank you 🙂

   1. 

      Sudipa.Nepal

      02/05/2023

      Hi Blair
      Thank you for your comment. Since the decade Instagram is playing a profound role in online marketing because of its ever-growing features and best practices. Instagram has a diverse audience and wider reach, it is also a great platform for potential customers. Its features are helping to access and target various age groups so that they can increase sales. It has a very important role in online marketing, however in recent years the trend of artificial intelligence taking a big part of the market. Artificial intelligence is considered as number one workplace trend so it can be predicted that AI may take big role in future marketing.
      Sudipa

      1. 

         Blair.Towns

         05/05/2023

         Hi Sudipa,
         Thank you for your reply, Instagram has become a powerful tool in online marketing due to its diverse audience. While artificial intelligence may become a significant player in marketing do you think that will effect online marketing on platforms such as Instagram?

         Thank you!

         1. 

            Sudipa.Nepal

            07/05/2023

            Hi Blair,
            It’s true that improvements in artificial intelligence(AI) and machine learning will probably have a big impact on online marketing, particularly on Instagram. AI might make it possible for more individualized and targeted advertising based on user behaviour and interest, which could have an impact on Instagram marketing.
            Sudipa