Authentically Autistic: The Autistic Community on Tumblr.

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Autism is a condition that impacts the way a person “thinks, feels, interacts with others, and experiences their environment”, with an estimated one in 70 individuals falling somewhere on the spectrum (The Autism Spectrum Organisation of Australia, 2023). Autistic people have been oppressed for decades, the way this community present themselves is often seen as negative, as it doesn’t fit the blueprint that the neurotypical society deem as “right”. In a world where these people are punished for their unique perspectives on life, the autistic community searched for a space to call home, a space that they felt they belonged, could meet other likeminded people that would understand them wholeheartedly, and where they could exist authentically. The development of internet-based communication allowed for a comfortable world, where external stimulus was minimal, and the autistic community could connect. Tumblr, developed in 2007, became the platform of choice, with the website interface, the community of people and their input combining to allow for this marginalised community to truthfully present every aspect of themselves in a safe space, make friends, discover new information about the community and ultimately, find a space to belong.

 

We must firstly identify what constitutes a community to be able to highlight just how important Tumblr has become for autistic people. Wellman (2001) and Castells (2001) define communities to be “networks of interpersonal ties that provide sociability, support, information, a sense of belonging, and social identity” (in Delanty, 2018, p211). While a traditional model of community is rooted in geographical boundaries and physical closeness, the post-modern definition expands to cover the groups of people who gather in online spaces. Communities, because of the instant access to social settings created by internet-mediated-services, can exist between people who are thousands of kilometres apart, but have connected through shared experiences, values, and features. The instant contact that individuals can make with others across the world, the instant access to new and different ideas; the common understanding of community has been “liberated from the dense bonds” that once defined it (Lu & Hampton, 2017, in Hampton & Wellman, 2018). This concept is defined by Rainie & Wellman (2017) as networked individualism, the move from dense, local groups to “multiple, partial, often far-flung” communities online (in Hampton & Wellman, 2018). The group of autistic people on Tumblr constitutes a community. As we will further discuss, the autistic community on tumblr provides support, a sense of belonging and a feeling of identity amongst others. Tumblr became the chosen place for this community to gather not only because of the website’s interface, but the meaning that users gather from their interactions here.

 

 

Tumblr, developed by David Karp and released onto the world wide web in 2007, is a popular social media website that boasts 572,758,559 blogs as of April 2023 (Tumblr, 2023). The website describes itself very vaguely, claiming that “Tumblr is whatever you want it to be” and that “you’re the explorer. We’re just the map you all keep on making” (2023). The website allows for users to create accounts, publish their own blogs, and upload original content, but also allows users to “reblog” content from other users, a function that will “quote the original post by default and allow the reblogger to add additional comments” (Chang et al., 2014). While Tumblr offers a handful of features unique to the website, such as the “chat” and “quote” features, which allows users to “share quote or chat history from ichat or msn”, it also has an incredibly user-friendly interface. Icons on the dashboard, the homepage accumulating posts from all accounts a user follows, are bold, easy to read, and accompanied by icons. The website has focused on “the utility and accessibility of its features”, as described by Carr (2013) (in Kirkconnell, 2019). While Tumblr was not specifically designed with the neurodivergent community in mind, it has become a paramount meeting place for this community, partly due to the ease of access for users.

 

Society has marginalised the autistic community for as long as society itself has existed, the stereotype of an autistic person itself is riddled with prejudice.  Hollywood productions have sensationalised what having autism is like, with neurotypical actors portraying a poor depiction of who an autistic person really is. These high-budget performances, brimming with either excessive idealism or rooted in a negative ideology of neurodiversity, are not reflective of the truth of an autistic person. Autistic people are too often described to be “emotionally disturbed, oppositional, lazy, or stupid” (Robinson, 2020). Descriptions like these are inherently negative and damaging. It creates a sense of otherness that separates the neurodivergent community from the neurotypical community, the sense of belonging in real life is difficult for many autistic people because of this division. As mentioned previously, autism affects how a person interacts with others and processes their environment. The way different stimuli affect autistic people, whether physically or verbally, can present in mannerisms such as “stimming” (self-stimulation), hypersensitivity, avoidance of eye contact, camouflaging, and more. Chloé Hayden, Australian actress and disability advocate, describes stimming to cope with the pain of overstimulation, and that the regular reaction of “distaste, disgust and discomfort” (2022, p47) is entrenched in society’s concern with anything outside of the “current understanding of ‘normal’” (2022, p48). Another familiar characteristic of autism is camouflaging, or masking. This strategy that is employed as a self-preservation technique by individuals and involves a person actively hiding aspects of their neurodivergence to “prevent others from seeing their social difficulties” (Hull, et al. 2017). This community feels so uncomfortable presenting authentically in a society catered towards neurotypicals, that individuals are actively suppressing their behaviours to appear more ‘normal’. Hayden mentions that while masking does assist in achieving a sense of belonging in society, “it ultimately becomes our demise” (2022, p66). Masking is an exhausting effort for any person, let alone a person who has to mindfully process information and carefully act out a response (Bargiela et al. 2016). Undoubtedly, any person having to exert so much energy for a simple conversation just to present in a way that fits a societal blueprint of ‘normal’, would look for alternative spaces for communication and belonging.

 

This new space was Tumblr. An online world of limitless potential, where autistic people were not faced with the same challenges that come with face-to-face interaction. An individual who may struggle with direct conversation for any number of reasons is able to create an account from the comfort of their own home. They can share as little or as much information about themselves as desired; their actions in real life have no impact on their Tumblr accounts and how their content is received. Posting and interacting on Tumblr is not instant, users have time to formulate responses to content, time that is not afforded to an individual in physical conversations. Users dictate who they interact with and the interactions that they have by following blogs that appeal to them, by choosing to engage in a discussion, or even by actively ignoring content on the website. The autistic community on Tumblr has become more than just a group of autistic people, this space fosters friendships, creativity, confidence, identity, and a sense of belonging; all things that constitute a community.

 

In a study conducted by Andrew Kirkconnell in 2019 that interviewed autistic Tumblr users, it was found that most of the issues that individuals had with communication in the physical world were often nullified. Users reported that being able to think about their responses to others, without the excessive stimulus from conversation, made Tumblr a wonderful place for the community. One user revealed that in the physical world, there were non-verbal, however, using Tumblr has allowed them to make connections that otherwise would not be possible (p42).  Other users of this study reported that while they may not have joined Tumblr intending to find the autistic community present, they became involved after finding and becoming involved in discourse presented by this community of users after relating to what they see (p45). Most participants noted that the “negative impact of autism on their life was greater prior to their time on Tumblr” (p30). This community space not only has a tremendous impact on the individuals that comprise it, but on the wider narrative of the autistic identity.

 

A large part of discussion about autism is essentially damaging, and the autistic community on Tumblr use this platform to re-write the historical view on autism, from being damaging and life ruining to affirming the value in being autistic (Kirkconnell, 2019). Large corporations, namely Autism Speaks, spend millions of dollars annually spreading misinformation about autism, and spreading harmful sentiment about autistic people. Campaigns by this organisation include the 2009 “I Am Autism” video, which “characterised autism as a monster destroying lives and families” (Robinson, 2020), and the 2007 “Ransom Notes” campaign, had posters distributed with quotes such as “We have your son. We will make sure he will no longer be able to care for himself or interact socially as long as he lives” (Kaufman, 2007). The impact these hatred-fuelled attacks on the autistic community further reinforces the negative ideas that society has on autistic people. Chloé Hayden shared an album of infographic posts on her Instagram account on April 1st, 2023, providing a guide on “How you can actually support autistic people this April”, with the third slide dedicated to highlighting the negative impact Autism Speaks has on the autistic community. The calls the organisation out for their curative funding purposes and reveals that the organisation research prenatal testing to “eradicate autistic people”. The autistic community on Tumblr is first recorded to be active from 2007, when the Ransom Notes campaign was published. People were furious at the nature of these advertisements, claiming the goal of Autism Speaks to be “antithetical to neurodiversity” (Kirkconnell, 2019). The autistic community on Tumblr, while unfortunately linked to fighting against prejudice and unethical opinions of autism, is strongly associated with re-educating the greater public about what autism really is.

 

Tumblr has a website has truly made a world of change to the autistic community. Individuals who may have additional barriers preventing communication are afforded the chance to make friendships, share content, express themselves, and reform prominent ideology in comfort. The mechanics of Tumblr have created an interface accessible to all, and the autistic community have made a home here, where the stories told are authentic, the information disseminated is true, the understanding is mutual, and the support is immense. While there is no doubt that the harmful rhetoric about autism will continue, we must not stand by idle. Neurodiversity is a fact of life; it does not create this distinct category of ‘other’ that many try to push forward. We do not need acceptance of autism; we need understanding and support; we need more systems that remove barriers of communication. Chloe Hayden reminds us that “it is time to create a society that understands that diversity in all aspects of life is something that we need, and that we cannot progress without difference” (p19).

 

 

 

References

Autism Spectrum Org of Australia. (2023) “What is Autism?” https://www.autismspectrum.org.au/about-autism/what-is-autism

 

Bargiela, S., Steward, R. & Mandy, W. (2016). The Experiences of Late-diagnosed Women with Autism Spectrum Conditions: An Investigation of the Female Autism Phenotype. Journal of Autism and Developmental Disorders. 46(1). 3281-3294.

 

Chang, Y., Tang, L., Inagaki, Y. & Liu, Y. (2014) What is Tumblr: a statistical overview and comparison. SIGKDD Explorations Newsletter. 16:1. https://doi.org/10.1145/2674026.2674030

 

Delanty, G. (2018). Virtual Community: Belonging as Communication. Routledge. https://doi.org/10.4324/9781315158259

 

Hampton, K. & Wellman, B. (2018). Lost and Saved … Again. The Moral Panic about the Loss of Community Takes Hold of Social Media. Contemporary Sociology. 47(6). 643-651. https://doi.org/10.1177/0094306118805415

 

Hayden, C. Different, Not Less. 2022. Murdoch Books.

 

Hull, L., Petrides, K., Allison, C., Smith, P., Baron-Sohen, S., Lai, M., & Mandy, W. (2017). “Putting on My Best Normal”: Social Camouflaging in Adults with Autism Spectrum Conditions. Journal of Autism and Developmental Disorders. 47(1). 2519-2534.

 

Kaufman, J. 2007. “Ransom-Note Ads About Children’s Health Are Canceled”. New York Times. https://www.nytimes.com/2007/12/20/business/media/20child.html

 

Kirkconnell, A. 2019. “Where Everyone Waddles Like Me”: An examination of the autistic community on Tumblr.com. https://macsphere.mcmaster.ca/handle/11375/24989

 

Robinson, J. 2020. My Time With Autism Speaks. 10.1007/978-981-13-8437-0_16

 

Tumblr. “about” https://about.tumblr.com/


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14 responses to “Authentically Autistic: The Autistic Community on Tumblr.”

  1. karen.green1 Avatar
    karen.green1

    Hi Zahnee
    thank you for sharing your paper, I found it a very interesting topic to read about. Like you say, Autism has long had negativity attached to it, and it has taken far too long for it to be accepted as a part of the greatness of diversity. I am unfamiliar with TUMBLR and will definitely be spending some time doing some research. Do you use TUMBLR?
    Coming from the older generation (over 50), years ago Autism wasn’t even a word that you really heard, you just heard about naughty kids! Its great that social media can bring together people who need to communicate and build relationships in their own way, and it sounds like TUMBLR has facilitated this in a very positive way.
    Great read,
    cheers
    Karen

    1. Zahnee.Donovan Avatar
      Zahnee.Donovan

      Hello Karen,

      Thank you for taking the time to read my paper, I appreciate your response! I agree that it is wonderful to see the accessibility that social media creates for people with addition needs, it has been a subject that I have been interested in since I first joined social media years ago!! I do have a Tumblr account, however I am not as active on there as I am on other social media platforms. I consider myself more of a ‘lurker’ on Tumblr, I don’t believe I have ever made an original post on there, but I do enjoy the content posted by others!!
      Thanks again for reading,
      Zahnee 🙂

  2. natalie.champion Avatar
    natalie.champion

    Hey Zahnee, great paper!

    I would definitely like to learn more about the Autistic community and how to be supportive, so your paper was a very helpful introduction.

    I do have a question that I’d like to hear your thoughts on.

    Although you mention a variety of reasons for Tumblr being the platform of choice of the Autistic community it’s not the most popular/well-known platform (compared to say Facebook or Instagram). As a result, do you believe that the Autistic community is limited by the platforms lack of prevalence and recognition, in terms of both Autistic and neurotypical people not knowing about the platform? And as a result of the lack of awareness around the Autistic community on Tumblr and Tumblr in general, wouldn’t a better known social media site be more effective strictly in terms of promotion and re-education?

    Well done again!
    Nat 🙂

    1. Zahnee.Donovan Avatar
      Zahnee.Donovan

      Hi Natalie,

      I appreciate your read and question! I definitely think that Tumblr not being as popular of a platform does hinder the growth of the Autistic community online, however, there are definitely strong communities present on other social media platforms. A common hashtag used across almost all social medias is #ActuallyAutistic, there is almost an unspoken rule online that only Autistic people use the hashtag in content they post, whether it be an opinion, idea, image, even fan-generated content pertaining to fandoms that may not be related to Autism. On TikTok, the Actually Autistic tag has 5.6B views as of today (May 6th, 2023). On Instagram, there are almost 600K posts under the tag. Facebook has countless closed groups that are dedicated to the gathering of the community, where they share support, information and friendship.

      I think the main difference between the community that gathers on platforms such as Facebook and Tumblr is the variety of content and information produced and disseminated by the Tumblr community. In the study by Kirkconnell (2019), it is reported that “the majority joined Tumblr for another reason and stumbled upon the autistic community through following popular users and/or autism-related hashtags” (pg 44). Most users are active in multiple other communities on the platform, and the different facets of these communities often overlap in user-generated content on Tumblr. Many users create memes about their experiences as Autistic, from content from fandoms they are part of.

      Thanks again for reading and commenting,
      Zahnee 🙂

      1. natalie.champion Avatar
        natalie.champion

        Hi Zahnee, thank you for getting back to me!

        I definitely see what you’re saying. In which case I’d like to rephrase – How can neurotypical users become more involved with or educated about the autistic community on social media, given that it can be quite exclusive?

        From my understanding the algorithmic nature of Tumblr’s platform can lead to echo chambers and the silencing of marginalised voices. For example, certain tags or topics may be consistently filtered out by the algorithm, disproportionately affecting certain groups and limiting diversity of thought within the community. What would you suggest in order to overcome this?

  3. Lauren.Hancock-Coffey Avatar
    Lauren.Hancock-Coffey

    Hi Zahnee,

    Great paper! As a sibling and daughter of two autistic people, and with recently diagnosed neurodivergency myself (ADHD), this really helped me see that there is a place for people who don’t fit the neurotypical standard of “normal”, even if it isn’t a physical location. I myself don’t use social media and nor do my mum or brother, but if we did I’d recommend Tumblr based on what you’ve written.

    If I may, I’d like to add to Nat’s question, it’s in the same vein. If I understood your paper correctly, it seems that you make the argument that it’s Tumblr’s user friendly interface that separates it from the other social media networks/communities to fulfil its purpose of being a safe third space. With that in mind, what other social media sites could serve the same community function for autistic people while maintaining this user-friendliness that appeals to the autistic community?

    Similarly, is Tumblr the biggest third-space community for autistic people, and if so, is it because it began at a time of well-publicised controversy that necessitated a place for autistic people to go to discuss it safely?

    On an unrelated note, it’s strange to me as someone who graduated high school in 2012 that nobody knows about Tumblr anymore… 😅

    Thanks again for an enlightening paper.

    All the best,
    Lauren

    1. Zahnee.Donovan Avatar
      Zahnee.Donovan

      Hello Lauren,

      Firstly, thank you for reading!! I am really glad to hear that my paper was interesting to you! I am also a neurodivergent individual, with a neurodivergent mother and sister, which really helped me with my topic! They have found amazing resources online, some on Tumblr, but many in other places as well!!

      Personally, I have found myself slowly engaging with the Autistic community on Tik-Tok! Myself and my sister are constantly sending each other videos about the experience of being a neurodivergent person that we either relate to in some aspect, find amusing or informative. I mentioned in my paper the work of Chloé Hayden, who is one of my favourite Tik-Tok creators (and humans in general!). She posts videos from short skits about her experience as an autistic person, vlogs of her daily life which are actually representative of the daily boundaries she faces, and shares information and resources for other neurodivergent people.

      I was not able to find much in terms of which platform is the largest third-space community for autistic people, which is a point I will be further researching out of interest. Linking back to my reply to Nat, I mentioned that Tumblr has a large community presence that engages in many other communities and joined the autistic community after a discovery of content from blogs or tags.

      Thank you again for your comment, I appreciate it!!
      -Zahnee 🙂

  4. caesar.al-samarrie Avatar

    Hi Zahnee,

    Thanks for your engaging and passionate contribution. You had some great points about the challenges that people with autism face. I teach and have taught many students with autism. I have found that they are all different and see the world in a way that I don’t. I have learned many cool and exciting things from these students. I had no idea that “Autism Speaks” was a misinformation organisation. Is this the same organisation as the link below? If that is the case, there are mixed reviews about this organisation. From what I have read, they are trying to help raise autism awareness globally, and they are trying to promote inclusion, diversity, and human rights. I also love the quote on their website: ‘If you’ve met one person with autism, you’ve met one person with autism’. In my sector (education), I have seen a dramatic improvement in the support of students with autism and their families over the past 12 years. Also, society has become more accepting of these diverse communities and even embraces them. When I was younger, you never heard of the term autism. People who displayed these extreme characteristics were labelled, misunderstood and marginalised. I agree that misinformation exists, but there is also some helpful information. What are your thoughts?

    https://www.autismspeaks.org/about-autism-speaks

    https://www.autismspeaks.org/profile/meet-dr-brittany-hand

    https://www.autismspeaks.org/autism-speaks-questions-answers-facts#:~:text=Community%20Grants%3A%20Since%202007%2C%20we,services%20for%20people%20with%20autism.

    Thanks,

    Caesar

    1. Zahnee.Donovan Avatar
      Zahnee.Donovan

      Hello Caesar,

      Thank you for reading and the comment!

      The links you have provided are indeed to the same organisation I have discussed in my paper. While I do believe that some progress has been in society as a whole, I can’t say that I personally agree with Autism Speaks as an organisation. As an autistic person myself, after seeing some of their campaigns and previous ideologies, I cannot out my support behind them.

      In 2016, they changed their mission statement to the one that you provided in one of the links. The original statement stated that the organisation is “dedicated to funding global biomedical research into the causes, prevention, treatments and a possible cure for autism” (found in post by Debra Muzikar here: https://the-art-of-autism.com/autism-speaks-revamps-its-mission-statement/#:~:text=The%20old%20statement%20reads%3A,a%20possible%20cure%20for%20autism.)

      Previous advisor to Autism Speaks John Robinson writes of his time with the organisation and describes them as having “toxic and non-productive views of autism” (Robinson, 2020, link in original post references). Only about 1% of their annual budget goes towards family services (as shown here: https://autisticadvocacy.org/wp-content/uploads/2017/04/AutismSpeaksFlyer2020.pdf).

      One campaign I found to be quite unforgiving was the “I Am Autism” video, published in 2009, which personifies autism as being a monster taking over the lives of families. (transcript linked here: https://autisticadvocacy.org/2009/09/horrific-autism-speaks-i-am-autism-ad-transcript/).

      However, I am aware that most of these examples are from the past. The group may now be operating in a way that is truly beneficial to supporting the autistic community and providing research into areas that have been previously ignored and underfunded. The world in general, as you mentioned, has become increasingly more aware and understanding of autism, which is wonderful to see, and I can only hope that this continues.

      Thank you for your comment,
      Zahnee 🙂

  5. M.Lalji Avatar
    M.Lalji

    Hi Zahnee,

    Thank you for this paper. As a regular Tumblr user, I have the chance to witness how community building is indeed facilitated by the platform’s structure. Tumblr also tends to be a place of gathering in general for marginalized communities, and while the platform isn’t perfect and does to some extent censor users and conversations on particular topics, in a general sense, most marginalized communities I have encountered on Tumblr have the possibility to express themselves and have a presence. Tumblr is generally seen as a place that encourages community building. While researching for my paper, I have encountered multiple papers pointing out how the platform is relevant for fandoms, as it allows people to easily build a space around their interests and identities, and easily find the sense of belonging and validation they seek.
    In “Geek, Fandoms, and Social Engagement”, Peeples et al. (2017) also mention how fandoms are communities where autistic individuals may find a place to belong and express themselves through fan activities such as cosplay and the production of fan content. Would you agree that online platforms like Tumblr can also allow autistic people to integrate communities from which they would probably be excluded if said communities existed offline?

    Thank you,
    Preet

    1. Zahnee.Donovan Avatar
      Zahnee.Donovan

      Hello Preet,

      Thank you for the read!!

      One of my other personal interests is fandom culture, so this question is very exciting for me! I definitely agree Tumblr has allowed for easier integration into fandom communities online. One of the key features of Tumblr that differentiates it from other social media sites is the tagging system, which allows users to categorise content into specific groups, and form unique blogs that might all link back to one individual, but all represent different facets of their life, personality, hobbies, interests, etc. I also think that the participatory culture of a fandom is similar to that of the autistic community present on Tumblr. Users will contribute on different levels, they will mentor each other, share advice, information and feel a sense of belonging. Having a fandom community in a third-space that minimises boundaries of interaction and integration has definitely made this happen!!

      Thank you again for the comment 🙂
      -Zahnee

      1. M.Lalji Avatar
        M.Lalji

        Hi Zahnee,

        Thank you for your reply! And to further extend on the topic of fandoms and the autistic community, I’d add that fandoms often provide the community and space for autistic individuals to channel their interests without fear of being too obsessive. Talking from my experience meeting neuro-divergent fans, some of them told me that fandoms provided them an environment where having a special interest and making hyper fixation wasn’t frowned upon. Mostly, I’d say communities and spaces like Tumblr and fandoms are inclusive and judgement-free spaces where autistic individuals can embrace their individuality and express themselves with more freedom (well, that is to some extent, of course).

        Thank you for engaging all of us in a conversation on such an interesting topic!
        Preet 🙂

  6. Charlotte Phillips Avatar
    Charlotte Phillips

    Hi Zahnee,

    Thanks for contributing to the autism discourse! As someone with two nephews who have been diagnosed, your paper appealed to me.

    Similar to Caesar, I also had no idea that the Autism Speaks organisation had such sinister beginnings. They may have turned it around now, but I can certainly see how it would be hard to just forget their past wrongs. Do you know if they have ever acknowledged or apologised for their past harmful marketing campaigns?

    I know there are quite a few autism support groups on Facebook – do you know (or did you find in your research) whether these had similar levels of benefits as those on Tumblr? If not, how can Facebook (or any other platform for that matter) improve their interface so as to better accommodate the neurodivergent?

    Kind regards,
    Charlotte.

  7. Neema.Najafzadeh Avatar
    Neema.Najafzadeh

    Hey Zahnee,

    Thank you for providing us with an insight on the autistic community and tumblr, who would’ve thought there was a correlation?

    After reading through your article and some of your references I found some interesting facts I’d like to share:

    – Society has marginalised the autistic community, and the stereotype of an autistic person is often riddled with prejudice.

    – Hollywood productions have sensationalised what having autism is like, portraying a poor depiction of who an autistic person really is.

    – Autistic people are too often described in negative terms, such as “emotionally disturbed,” “oppositional,” “lazy,” or “stupid.”

    My question to you is, do you think Autistic people feel safe using Tumblr and does the autistic community feel more inclined to communicate with each other on Tumblr?

    Looking forward to your response !

    – Neema Najafzadeh

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