Abstract:
This paper explores the overall impacts that social media has on communities, exploring the rise of web-based communities through the emergence of Web 2.0 and the COVID-19 pandemic, which created a sense of loss of community through a decrease in face-to-face interaction and engagement. Exploring the difference between web-based communities and face-to-face communities and what is considered ‘real’. Web 2.0 and the rise of social media set a new and exciting way to engage online, creating and increasing web-based communities. However, through COVID-19 people were forced to socialise solely online, furthermore increasing these web-based communities. Although the rise of social media was seen as positive, it is evident through studies around COVID-19 there has been a detrimental effect of loneliness and isolation as a result, weakening communities as face-to-face engagements declined.
Keywords:
Web-based communities, Web 2.0, COVID-19, Social media, Isolation, Face-to-face communication
Introduction:
The way in which communities interact and communicate are constantly changing and evolving, specifically through the rise of social media platforms and global pandemics including COVID-19. The evolution of Web 2.0 and social media platforms created a new sense of community which aimed to “support the maintenance of personal relationships” (Darwish & Lakhtaria, 2011, p. 208). Social media platforms allow for people to socialize globally online and reach people despite any environmental factors (Darwish & Lakhtaria, 2011). Although these are great aspects in creating more dynamic and diverse communities in society, social media has ultimately led to a decrease in traditional, physical communities. Furthermore, through the recent COVID-19 pandemic, there has been an increase in solely web-based communities in which individuals have been left to communicate through online platforms at times where social distancing and lock downs have been put in place, creating a loss in traditional communities where people physically get together in community. However, the COVID-19 pandemic has led to such a high dependance on social media platforms that there has been a loss in communities, in which people have found themselves no longer knowing how to socialise and engage with others in a physical sense. Therefore, communities are constantly progressing and changing in which people interact and engage with one another. The rise of Web 2.0 and social media platforms created a new emphasis on digital communication, as well as the covid-19 pandemic which reinforced the importance of digital communication. However, the increase of social media use is only bringing together communities at a surface level in the digital realm, ultimately decreasing the sense of community in actual reality.
The rise of Web 2.0: a new way to socialise
With the development of social media platforms through Web 2.0, individuals all over the globe are able to connect and engage, increasing a sense of community. The evolution of Web 1.0 to Web 2.0 is where the web became social, allowing for creation and interaction (Darwish & Lakhtaria, 2011). Specifically, Web 2.0 bought about social media platforms which “augments group interactions and shared spaces for collaboration, social connections, and aggregates information exchanges in a web-based environment” (Darwish & Lakhtaria, 2011, p. 208). Not only does social media allow for communication between individuals, it also allows for individuals to create an online profile available for their friends to interactive with as well as the general public (Yavich et al., 2019).The emergence of social media platforms such as Facebook and Twitter allowed for communities to connect in real time, despite their geographic location by sharing information and ideas, as well as sharing interests with existing relationships or new relationships. Additionally, social media platforms “allow users to upload images and access other people’s profiles, and provides numerous opportunities to create friendships and interactions” (Yavich et al., 2019, p.10). More specifically, the social media platform Facebook plays a role in “reinforcing social ties and maintaining existing ties, and a means of access to friends‘ information and emotions” (Yavich et al., 2019, p. 11). Therefore, promoting the bonds of pre-existing real-life communities. Social media has also allowed for users to create user generated content through “collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds” (Kaplan & Haenlein, 2010, p. 59). Platforms such as Instagram, YouTube, and TikTok have allowed users to create, share and engage with content in all kinds of digital communities. Allowing people to engage, interact and communicate with one another via multiple social media platforms. Social media platforms are able to create a greater sense of community solely in an online realm as it became a new and innovative way to communicate and socialize with the rise of Web 2.0.
Social media and its limitations:
Although the rise of social media allows for communities to engage and interact in an online space, the question whether this creates a loss or gain of community is raised. With the increase of social media and online interactivity, there is a decrease in face-to-face, traditional interaction (Hampton & Wellman, 2018). There has been a decrease in people coming together in person in communities to as people are hiding behind their devices in the digital realm. Although social media platforms allow individuals to express themselves and find like-minded people online, social media only allows for users to show a surface level, usually specifically curated version of themselves. Therefore, raising the questions about how realistic social media is. Through social media users only see a small and share a small part of their lives and identities, making it difficult to create authentic and realistic communities online. Bozkurt and Tu reveal that social media users curate their online identity to be perceived in certain ways, to an extent not expressing their genuine self (2016). Therefore, driving the questions about how authentic and real digital communities truly can be. Although social media allows for online friendships and communities to be created, it is found that the “preference of virtual friendship leads to a decline in social skills” (Yavich et al., 2019, p. 11). Spending an increased amount of time on social media has the ability to reduce one’s social skills, creating an inability to engage with communities in real life situations. The way in which communities interact online does not reflect how communities interact in person (Yavich et al., 2019). This can cause a decline in the sense of community in real life, face-to-face situations creating a disconnection and divide between reality and the digital realm. Additionally, as people are able to hide their identity through social media platforms, there has been an increase in anti-social behaviour (Park et al., 2022). This is only allowable in the digital realm as users have the power to curate any identity when not engaging face-to-face. Moreover, social media algorithms create filter bubbles which can be detrimental to community building. Geschke et al. define filter bubbles as “an individual outcome of different processes of information search, perception, selection, and remembering the sum of which causes individual users to receive from the universe of available information only a tailored selection that fits their pre-existing attitudes” (2018, p. 130). Therefore, filter bubbles limit exposure to diverse viewpoints, creating a chamber effect where communities are becoming more polarized and less likely to engage (Geschke et al., 2018). Social media users are exposed to content that confirms and reflects their pre-existing opinions, where users are less likely to engage with diverse communities as a result of filter bubbles and echo chambers thereby creating a loss of community. Ultimately, social media is disrupting the sense of community in which users curate identities and are able to hide behind their screens, promoting the decline in face-to-face interaction as well as limiting the exposure of diversified ideas.
Need for the web – COVID-19:
The COVID-19 pandemic significantly altered the way communities engage with one another. Although due to the rise of Web 2.0 technologies, there was new way for communities to engage with one another in the digital world, communities still engaged with dualism physically, face-to-face. However, the COVID-19 pandemic restricted the physical interaction of communities due to “social distancing, quarantine, and isolation” (Sahu et al., 2020, p. 5415). This created a should have been increase in web-based communities, as social media became a primary source of communication between people. “The need for meaningful social connections and a feeling of belonging are fundamental parts of being human” (Latikka et al., 2021, pp. 1-2). Therefore, during the COVID-19 pandemic there was a loss of community as many people felt they couldn’t form meaningful social connections without being face-to-face. “With “restriction of movement” and “not socializing with each other” becoming a new normal lifestyle for most of us, mental vulnerability to conditions like anxiety and depression has been increasingly recognised” (Sahu et al., 2020, p. 5415). Through Latikka et al. (2021), studies, it was found that although social media helped communities engage, there was still a loss of community with increased phycological distress and feelings of loneliness. Thus, emphasising the importance of face-to-face engagement and interactions to strengthen community bonds. Additionally, filter bubbles created by social media platforms algorithms have created a sense of divide within communities. As previously stated, filter bubbles have the ability to reinforce pre-existing beliefs and spread misinformation (Geschle et al., 2018), breaking down community cohesion. There has been a spread of misinformation that has led to “vaccine avoidance, mask refusal, and utilization of medications with insignificant scientific data, ultimately contributing to increased morbidity” (Ferreira Caceres et al., 2022, p. 262). Not only has had a negative impact on people’s health and safety, there also has been an increased divide between communities with opposing beliefs that have been endorsed through filter bubble and echo chambers. Thus being said, social media has play an important role in keeping communities together during the COVID-19 pandemic, however it is also evident that face-to-face engagement is more much more favourable and important.
Do we know how to socialise after COVID-19?
Although the COVID-19 pandemic has demonstrated the importance of social media in promoting communities, the result of this has led individuals to be less inclined to engage with one another face-to-face. As Yavich et al. (2019) discussed, the increased use of social media use has led to the lack of social skills and ability for communities to engage with one another in real life. Therefore, after the COVID-19 pandemic, people have been reluctant to socialise face-to-face, creating a loss of community in the real world. Siste et al. (2020) highlight the link between COVID-19 and internet addiction, exploring the result of increased web communities, decreasing the engagement of communities face-to-face. Revealing how this addiction has created a loss of community outside the digital world. COVID-19 has also created a fear of getting sick or spreading sicknesses within people, contributing to the decline in desire to socialize face-to-face (Sahu et al., 2020). As a result, COVID-19 deeply impacted the way in which communities socialise and engage with one another, creating a lack of social skills and sparking fear within people to interact face-to-face.
Conclusion:
Despite the fact that social media can be a powerful tool in bringing a sense of community, it can also do the opposite and create false senses of reality and therefore false senses of close knit communities. At a deeper level it is understood that the increase use of social media to engage with communities has led to the decrease in communities engaging face-to-face. Bozkurt and Tu (2016) expose the reality of social media and how it doesn’t entirely reflect real world situations, and therefore real world communities. Hampton and Wellman acknowledge, “some alarm in the recognition that the nature of community is changing as technologies change is sensible, and we have no quarrel with the collective desire to have better, more supportive friends, families and communities” (2018, p. 644). Further emphasising how powerful digital technologies impact the way in which people communicate with one another. Additionally, it is evident with the impact of COVID-19 that digital communities only reflect real life communities to a certain extent (Monninger et al., 2023). Highlighting the need for face-to-face engagements to build and create stronger communities in real life situations. COVID-19 has forced communities to engage digitally, however it is evident through the increased loneliness and depression within people that this is not a sustainable way to engage, highlighting the need for face-to-face socialisation. Ultimately, with the increase of digital communities (through the rise of Web 2.0 and the Covid-19 pandemic), there is inevitably a loss of community in the real world outside the digital realm.
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Hi L, The thing is the paper is mainly concentrated on the African continent particularly.If you make an analysis of…