Abstract
The purpose of the study is to determine the opportunities and challenges faced by the members of various communities around the world through social media. This particular purpose has been fulfilled by presenting adequate evidence on the respective arguments made within the study. Apart from this, a thesis statement has also been made by the researchers in the initial stage of the study allowing other future researchers to acknowledge the importance of this study. Key concepts prevailing within the research topic have also been highlighted in this study along with providing proper reasoning backed up with the logic for the impact of social media on various communities.
Introduction
Social media has played importance in fleecing the connectivity level among the people living within the respective communities. However, this study is going to summarise the key findings of this research topic along with highlighting the evidence supporting the practice arguments. An explanation will also be provided regarding the evidence and its contribution to the respective topic. Apart from this, connections will also be made between social media and connectivity among the members of the communities. Essential research terms will also be defined along with discussing the purpose of the study as well as the thesis statement.
Discussion
Social media such as Facebook and Instagram have taken over most of the business proceedings around the world allowing business managers to create brand awareness in the respective communities. Reports have indicated that the presence of media platforms has allowed business giants to penetrate the target market and ensure an effective business expansion process in a short period of time (Venegas-Vera, Colbert & Lerma, 2020). However, this paper is also going to focus on the benefits and challenges faced by community members through the usage of such social media platforms. Apart from this, social media have also been able to influence the cultural norms prevailing within the respective community and enable miscommunication regarding any crucial matter.
Thesis statement
Social media have simplified the connectivity among the various members of the communication along with influencing the cultural norms of society as well causing major challenges within the respective community.
Key concepts
In this case, social media has played a major part in improving the connectivity among the members of the community including cohesiveness. It has also been observed that social media platforms such as Facebook, Instagram and Twitter have increased communication in every corner of the world. This has been possible after the community has decided to share their interests and experiences as well as their opinion on social media platforms. On the other hand, socialism has led to the dissemination of information available among community groups. This is an example of the awareness level, which has been possible after the accessibility to social media has increased among the practice population. Reports have suggested that the presence of social media in around 90% of the communities has enabled the members to engage in social political campaigns around the world and thus protect the interest of the prospective organisation (Steinsbekk et al. 2021).
These campaigns have been essentially generated by the social media platform allowing business managers as well as business leaders to engage in CSR activities and thus influencing the brand popularity level in the international marketplace. Such initiatives taken by business firms around the world have also helped communities to unite by establishing effective communication through such mediums. Apart from this positive impact of social media on the community, renowned business leaders and governmental bodies have also been able to identify negative aspects of social media as well, leading to the disruption of communal peace and harmony. In this domain, the hate speech prevailing in every corner of the world has been amplified through the introduction of social media platforms in the 21st century. Due to this reason, around 65% of the community members have developed negative attitudes against each other indicating the difference in cultural backgrounds and norms as well (Ebrahim, 2020). There is also the cyber bullying factor, which has affected the mental health as well as the well-being of the respective people living in communities around the world.
It has been observed that people from various corners of the world have used social media platforms to facilitate hate speech regarding gender, sex, race, and religion from every corner of the world. This has been another form of harassment, which has been conducted on online platforms by mob groups targeting a wide section of society including certain individuals. In order to reduce such gate crimes online government bodies have established laws regarding such activities (Cheung et al. 2021). Such laws have allowed the local legal authorities to prosecute individuals or a group of individuals who have been involved in this kind of activities leading to the increase in justice all around the world.
On the other hand, privacy concerns are another key concept, which is associated with the social media world, and the harm caused to the certain sections of communication. In this case, the social platform has the potential to draw out a large amount of data regarding the personal information of the respective individual who registered on the respective platform including Facebook and Instagram (Zafar et al. 2021). Such business proceedings executed by the top business leaders of the world have generated data privacy issues leading to the potential misuse of personal information.
Evidence
One of the important benefits, which have been gained by common living in the communities through social media, is connectivity. In this case, the social media platforms available in the 21st century including Facebook, Instagram and Twitter have allowed the respective customer to gain perspective on the living conduction of other people around the world. Reports have also suggested that around 72 people in the US aged between 25 and 45 are present on Facebook (Nytimes, 2023). Such presence has allowed them to acknowledge the living standards of the other people in the nation. Moreover, a cultural description has also been painted through such social media platforms including interests, hobbies and expectations. It has also been noticed that connectivity present among community members through Facebook has enabled rich individuals to show empathy towards the poor living in the respective community. This has been possible after the respective individual has made friends with each other on Facebook indicating the establishment of a relationship across the line of the class.
Studies have shown that around 70% of friends online have a higher income range with an expectancy of a 20% increase in their salary package in the future (Chen & Wang, 2021). According to a report released by external research, it has also been observed that the economic relations have also been strengthened due to a rise in opportunities or the weaker sections of the people. On the contrary, the public for hate crimes has also used social media platforms such as Facebook. According to newspaper agencies, hate crime is a negative factor of Facebook, which has been amplified by the stronger section of the communities. In this case, some powerful people have taken advantage of such social media platforms to target certain individuals in the community. It has also been observed that the entire management team behind Facebook have only been able to remove only 5% of the hate speech by introducing the community standard guidelines (Theprint, 2023).
The senior managers of Facebook and thus a situation of threat within the respective community have overlooked around 90% of the hate speeches prevailing within the site. This has caused trouble in almost 80% of the communities with prior records based around the world (Cao et al. 2021). However, big politicians and business leaders to target certain individuals or a group of individuals and thus exploit the situation at their convenience have also used this particular platform. On the other hand, Facebook has also helped business leaders to engage in CSR activities with the help of digital campaigns launched on social media platforms such as Facebook. It has also been seen that Facebook has an annual customer level of around 2.9 billion allowing people belonging to various communities to unite for a single objective (Businessnewsdaily, 2023). These campaigns usually tend to focus on environmental matters such as global warming and climate change.
Thus, it can be said business managers have used these platforms as well as marketing managers to grow their customer base in the international marketplace. Moreover, Facebook has also been used by the senior managers of large multinational organisations to target a wide range of customers all over the world with various cultural backgrounds. This has offered a meaningful connection for the community members who have been engaged in such campaigns and thus influencing the brand popularity level in the international marketplace (Carlsen, Toubøl & Brincker, 2021). On the contrary, social media platforms such as Facebook have also been criticising the learning of personal data of individuals to other people (Pulido et al. 2020). In this case, the US senators have implicated the senior management team and CEO of Facebook to be involved in illegal activities including leaking the private data of its users to other politicians and business owners.
Reports have suggested that the personal data of around 50 million users have been leaked on Facebook during the presidential campaigns of Trump and thus comprising the security features prevailing within the platform (Nbcnews, 2023). The leakage of such data on Facebook has used concerns regarding data privacy as well as the misuse of users’ private data.
Reasoning
According to reports, social media platforms such as Facebook and Instagram have been used for many beneficial purposes to unite all communities under one shed. However, these platforms have been considered as the reason for bringing disruption in the business proceedings and in the lives of common people lying within the respective community. It has also been noticed that the hate speech rate on Facebook has been increasing day by day allowing the business leader to put from certain incidence caused to a group of individuals living within the community (Seyyedamiri & Tajrobehkar, 2021). Moreover, such initiatives by the respective individual have led to the change in the behaviour pattern of users present online leading to the increase in hatred for certain communities based around the world. Reports have also indicated that renowned politicians and celebrities discouraging members of the communities and thus affecting the behavioural pattern of the respective users have written speeches.
In this case, discriminating messages have also been displayed on Facebook allowing certain politicians to gain profit from such activities and thus increasing the effectiveness of politics in the future. The presence of hate speech on Facebook has also been seen to rise by a significant level, as the senior managers of the platform have been unable to block such comments through the introduction of the community standard guidelines. Thus, it can be also said that the guideline introduced by Facebook at the beginning of 2018 has been proven ineffective allowing millions of users to post hate comments (Selkie et al. 2020). These comments have also been able to drive negativity on such platforms affecting thousands of communities around the world. On the contrary, social media platforms such as Facebook have allowed their users to share information with others easily. Such access has provided benefits to established relationships with every member of the community and thus reduced the communication gap in the entire world.
Moreover, Facebook has also been used by marketing managers of large corporations based around the world to connect with customers and ensure an increase in its overall base by making generous product offerings along with heavy discounts. It has also been kti8ced that community members to increase awareness regarding economic, social and environmental concerns have also used such social platforms (Lyu & Kim, 2020). These digital campaigns run by community leaders have also helped the entire community by presenting demand in front of the authorities, which has the potential of inducing such changes within the community.
Conclusion
It can be concluded that the members of the community have several problems with the social media platforms such as Facebook allowing powerful people to post hateful comments online. In this case, the senior managers of Facebook have been unable to control such activities by inducing the community standard guidelines and thus affecting its cultural as well as social norms. However, this paper has also laid the questions for further research activities such as the major contributions of social media towards the betterment of the community. It can also be concluded that social media have improved connectivity around the world allowing individuals from various cultural backgrounds to unite together to complete one singular objective. It has also been noticed that the digital campaigns, which have been launched by community leaders, have helped individuals to raise their voices regarding the environmental concern prevailing around the world including climate change as well as global warming.
Reference List
Conlin, B. (2022, February 25). Benefits of Facebook. Business News Daily. https://www.businessnewsdaily.com/2534-facebook-benefits.html
Cao, D., Meadows, M., Wong, D., & Xia, S. (2020). Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context. Journal of Business Research, 122, 835-846. https://dx.doi.org/10.1016/j.jbusres.2020.06.025
Carlsen, H. B., Toubøl, J., & Brincker, B. (2020). On solidarity and volunteering during the COVID-19 crisis in Denmark: the impact of social networks and social media groups on the distribution of support. European Societies, 23(sup1), S122-S140. https://doi.org/10.1080/14616696.2020.1818270
Chen, J., & Wang, Y. (2020). Social media use for health purposes: systematic review. Journal of medical Internet research, 23(5), e17917. https://doi.org/10.2196/17917
Cheung, M. L., Pires, G. D., Rosenberger III, P. J., & De Oliveira, M. J. (2020). Driving COBRAs: the power of social media marketing. Marketing Intelligence & Planning, 39(3), 361-376. https://doi.org/10.1108/MIP-11-2019-0583
Ebrahim, R. S. (2020). The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty. Journal of Relationship Marketing, 19(4), 287-308. https://www.researchgate.net/profile/Reham-Ebrahim-2/publication/338192138_The_Role_of_Trust_in_Understanding_the_Impact_of_Social_Media_Marketing_on_Brand_Equity_and_Brand_Loyalty/links/5e7f6d1d299bf1a91b865676/The-Role-of-Trust-in-Understanding-the-Impact-of-Social-Media-Marketing-on-Brand-Equity-and-Brand-Loyalty.pdf
Lyu, J., & Kim, J. (2020). Antecedents of social media–induced retail commerce activities: Impact of brand–consumer relationships and psychological sense of community. Journal of Interactive Advertising, 20(2), 119-132. https://doi.org/10.1080/15252019.2020.1769513
Newcomb, A. (2018, March 24). A timeline of Facebook’s privacy issues — and its responses. NBC News. https://www.nbcnews.com/tech/social-media/timeline-facebook-s-privacy-issues-its-responses-n859651
Miller, C. C., Katz, J., Paris, F., & Bhatia, A. (2022, August 1). Vast New Study Shows a Key to Reducing Poverty: More Friendships Between Rich and Poor. The New York Times. https://www.nytimes.com/interactive/2022/08/01/upshot/rich-poor-friendships.html
Pulido, C. M., Ruiz-Eugenio, L., Redondo-Sama, G., & Villarejo-Carballido, B. (2020). A new application of social impact in social media for overcoming fake news in health. International journal of environmental research and public health, 17(7), 2430. http://dx.doi.org/10.3390/ijerph17072430
Selkie, E., Adkins, V., Masters, E., Bajpai, A., & Shumer, D. (2020). Transgender adolescents’ uses of social media for social support. Journal of Adolescent Health, 66(3), 275-280. https://doi.org/10.1016/j.jadohealth.2019.08.011
Seyyedamiri, N., & Tajrobehkar, L. (2021). Social content marketing, social media and product development process effectiveness in high-tech companies. International Journal of Emerging Markets, 16(1), 75-91. 10.1108/IJOEM-06-2018-0323
Steinsbekk, S., Wichstrøm, L., Stenseng, F., Nesi, J., Hygen, B. W., & Skalická, V. (2021). The impact of social media use on appearance self-esteem from childhood to adolescence–A 3-wave community study. Computers in Human Behavior, 114, 106528. https://doi.org/10.1016/j.chb.2020.106528
Theprint, (2023). Facebook knew hate-speech problem was bigger than it disclosed publicly. https://theprint.com/tech/facebook-knew-hate-speech-problem-was-bigger-than-it-disclosed-publicly/756379/
Venegas-Vera, A. V., Colbert, G. B., & Lerma, E. V. (2020). Positive and negative impact of social media in the COVID-19 era. Reviews in cardiovascular medicine, 21(4), 561-564. 10.31083/j.rcm.2020.04.195
Zafar, A. U., Qiu, J., Li, Y., Wang, J., & Shahzad, M. (2019). The impact of social media celebrities’ posts and contextual interactions on impulse buying in social commerce. Computers in human behavior, 115, 106178. https://doi.org/10.1016/j.chb.2019.106178
Hi L, The thing is the paper is mainly concentrated on the African continent particularly.If you make an analysis of…