{"id":938,"date":"2022-04-26T18:58:22","date_gmt":"2022-04-26T10:58:22","guid":{"rendered":"https:\/\/networkconference.netstudies.org\/2022\/?p=938"},"modified":"2022-05-09T08:04:17","modified_gmt":"2022-05-09T00:04:17","slug":"the-blue-glassons-top-sopha-dopha-and-the-fall-of-white-fox-boutique-why-tiktok-is-a-essential-tool-in-marketing-to-gen-z-fashion-lovers","status":"publish","type":"post","link":"https:\/\/networkconference.netstudies.org\/2022\/csm\/938\/the-blue-glassons-top-sopha-dopha-and-the-fall-of-white-fox-boutique-why-tiktok-is-a-essential-tool-in-marketing-to-gen-z-fashion-lovers\/","title":{"rendered":"The Blue Glassons Top, Sopha Dopha and the Fall of White Fox Boutique: Why Tiktok is a Essential Tool in Marketing to Gen Z Fashion Lovers"},"content":{"rendered":"\r\n\r\n\r\n\r\nThe purpose of this paper is to help readers to understand the influence the social media app Tiktok now has on what\u2019s trending in the fashion community. I will be arguing that in order for fashion companies targeted at Gen Z women to be relevant, they must have somewhat of a Tiktok presence relating to the stream of communities and social media. I will be discussing the works of Wellman and Abidin amongst others to support my argument as well as discussing concepts such as the networked <a href=\"https:\/\/networkconference.netstudies.org\/2022\/csm\/938\/the-blue-glassons-top-sopha-dopha-and-the-fall-of-white-fox-boutique-why-tiktok-is-a-essential-tool-in-marketing-to-gen-z-fashion-lovers\/\" class=\"more-link\">Read more [...]<\/a>","protected":false},"excerpt":{"rendered":"<p>The purpose of this paper is to help readers to understand the influence the social media app Tiktok now has on what\u2019s trending in the fashion community. I will be<\/p>\n<div class=\"read-more\"><a class=\"btn button-secondary\" href=\"https:\/\/networkconference.netstudies.org\/2022\/csm\/938\/the-blue-glassons-top-sopha-dopha-and-the-fall-of-white-fox-boutique-why-tiktok-is-a-essential-tool-in-marketing-to-gen-z-fashion-lovers\/\">Read More<\/a><\/div>\n","protected":false},"author":45,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"index","bgseo_robots_follow":"follow","crio-premium-page-header-override":null,"crio-premium-page-header-select":"none","crio-premium-page-header-background":"","footnotes":""},"categories":[6],"tags":[16,77,76,108],"class_list":["post-938","post","type-post","status-publish","format-standard","hentry","category-csm","tag-influencer","tag-fashion","tag-marketing","tag-tiktok"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/networkconference.netstudies.org\/2022\/wp-json\/wp\/v2\/posts\/938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/networkconference.netstudies.org\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/networkconference.netstudies.org\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2022\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2022\/wp-json\/wp\/v2\/comments?post=938"}],"version-history":[{"count":4,"href":"https:\/\/networkconference.netstudies.org\/2022\/wp-json\/wp\/v2\/posts\/938\/revisions"}],"predecessor-version":[{"id":1133,"href":"https:\/\/networkconference.netstudies.org\/2022\/wp-json\/wp\/v2\/posts\/938\/revisions\/1133"}],"wp:attachment":[{"href":"https:\/\/networkconference.netstudies.org\/2022\/wp-json\/wp\/v2\/media?parent=938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2022\/wp-json\/wp\/v2\/categories?post=938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2022\/wp-json\/wp\/v2\/tags?post=938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}