{"id":313,"date":"2022-04-24T15:20:01","date_gmt":"2022-04-24T07:20:01","guid":{"rendered":"https:\/\/networkconference.netstudies.org\/2022\/?p=313"},"modified":"2022-04-24T15:20:01","modified_gmt":"2022-04-24T07:20:01","slug":"how-youtuber-advertising-impacts-identity-development-for-children","status":"publish","type":"post","link":"https:\/\/networkconference.netstudies.org\/2022\/ioa\/313\/how-youtuber-advertising-impacts-identity-development-for-children\/","title":{"rendered":"How YouTuber Advertising Impacts Identity Development for Children"},"content":{"rendered":"\r\n\r\n\r\n\r\nAbstract:\r\nThis paper argues that YouTubers limit a child\u2019s personal development of their identity through manipulative marketing techniques and playing on their vulnerability. As influencers grow in popularity and target their videos towards younger children it has become more important than ever to make sure this content is regulated, and parents need to know what their child is being influenced by. This paper looks at the case study of Jake Paul, a popular influencer with a young audience <a href=\"https:\/\/networkconference.netstudies.org\/2022\/ioa\/313\/how-youtuber-advertising-impacts-identity-development-for-children\/\" class=\"more-link\">Read more [...]<\/a>","protected":false},"excerpt":{"rendered":"<p>Abstract: This paper argues that YouTubers limit a child\u2019s personal development of their identity through manipulative marketing techniques and playing on their vulnerability. As influencers grow in popularity and target<\/p>\n<div class=\"read-more\"><a class=\"btn button-secondary\" href=\"https:\/\/networkconference.netstudies.org\/2022\/ioa\/313\/how-youtuber-advertising-impacts-identity-development-for-children\/\">Read More<\/a><\/div>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"How YouTuber Advertising Impacts Identity Development for Children ","bgseo_description":"This paper argues that YouTubers limit a child\u2019s personal development of their identity through manipulative marketing techniques and playing on their vulnerability.","bgseo_robots_index":"index","bgseo_robots_follow":"follow","crio-premium-page-header-override":null,"crio-premium-page-header-select":"none","crio-premium-page-header-background":"","footnotes":""},"categories":[7],"tags":[27,18,66,47],"class_list":["post-313","post","type-post","status-publish","format-standard","hentry","category-ioa","tag-identity","tag-vlogging","tag-youtube","tag-influencers"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/networkconference.netstudies.org\/2022\/wp-json\/wp\/v2\/posts\/313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/networkconference.netstudies.org\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/networkconference.netstudies.org\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2022\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2022\/wp-json\/wp\/v2\/comments?post=313"}],"version-history":[{"count":1,"href":"https:\/\/networkconference.netstudies.org\/2022\/wp-json\/wp\/v2\/posts\/313\/revisions"}],"predecessor-version":[{"id":319,"href":"https:\/\/networkconference.netstudies.org\/2022\/wp-json\/wp\/v2\/posts\/313\/revisions\/319"}],"wp:attachment":[{"href":"https:\/\/networkconference.netstudies.org\/2022\/wp-json\/wp\/v2\/media?parent=313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2022\/wp-json\/wp\/v2\/categories?post=313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2022\/wp-json\/wp\/v2\/tags?post=313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}