{"id":218,"date":"2020-04-26T13:34:27","date_gmt":"2020-04-26T05:34:27","guid":{"rendered":"https:\/\/networkconference.netstudies.org\/2020OUA\/?p=218"},"modified":"2020-04-30T17:19:42","modified_gmt":"2020-04-30T09:19:42","slug":"although-philanthropic-organisations-are-supported-by-thousands-of-people-the-trustworthiness-and-authenticity-of-their-figure-heads-can-make-or-break-them-affecting-the-health-system-as-a-whole","status":"publish","type":"post","link":"https:\/\/networkconference.netstudies.org\/2020OUA\/2020\/04\/26\/although-philanthropic-organisations-are-supported-by-thousands-of-people-the-trustworthiness-and-authenticity-of-their-figure-heads-can-make-or-break-them-affecting-the-health-system-as-a-whole\/","title":{"rendered":"Philanthropic organisations and the health system: exploring trust &amp; authenticity in the McGrath Foundation"},"content":{"rendered":"\nAbstract\n\n\n\nThe purpose of this paper is to examine the value of health philanthropy in Australia and the use of social media to instill trustworthiness and authenticity in the public persona of a philanthropic organisation\u2019s figure head. This paper takes the position that once trustworthiness and authenticity has been established, it needs to be maintained by building brand identity and forming enduring, meaningful relationships with donor communities. Taking the McGrath Foundation as a case <a href=\"https:\/\/networkconference.netstudies.org\/2020OUA\/2020\/04\/26\/although-philanthropic-organisations-are-supported-by-thousands-of-people-the-trustworthiness-and-authenticity-of-their-figure-heads-can-make-or-break-them-affecting-the-health-system-as-a-whole\/\" class=\"more-link\">Read more [...]<\/a>","protected":false},"excerpt":{"rendered":"<p>Abstract The purpose of this paper is to examine the value of health philanthropy in Australia and the use of social media to instill trustworthiness and authenticity in the public persona of a philanthropic organisation\u2019s figure head. This paper takes the position that once trustworthiness and authenticity has been established, it needs to be maintained by building brand identity and forming enduring, meaningful relationships with donor communities. Taking the McGrath Foundation as a case Read more [&#8230;]<\/p>\n","protected":false},"author":37,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"index","bgseo_robots_follow":"follow","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[65,32,14,62,64],"class_list":["post-218","post","type-post","status-publish","format-standard","hentry","category-identity","tag-breast-cancer","tag-communities","tag-identity","tag-philanthropy","tag-social-network-sites"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/networkconference.netstudies.org\/2020OUA\/wp-json\/wp\/v2\/posts\/218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/networkconference.netstudies.org\/2020OUA\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/networkconference.netstudies.org\/2020OUA\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2020OUA\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2020OUA\/wp-json\/wp\/v2\/comments?post=218"}],"version-history":[{"count":5,"href":"https:\/\/networkconference.netstudies.org\/2020OUA\/wp-json\/wp\/v2\/posts\/218\/revisions"}],"predecessor-version":[{"id":505,"href":"https:\/\/networkconference.netstudies.org\/2020OUA\/wp-json\/wp\/v2\/posts\/218\/revisions\/505"}],"wp:attachment":[{"href":"https:\/\/networkconference.netstudies.org\/2020OUA\/wp-json\/wp\/v2\/media?parent=218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2020OUA\/wp-json\/wp\/v2\/categories?post=218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/networkconference.netstudies.org\/2020OUA\/wp-json\/wp\/v2\/tags?post=218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}