The public have turned to social network sites to connect, communicate and interact to replace traditional face-to-face communication. This paper will examine why social network sites have become essential for supporting connections and communities during the COVID-19 pandemic. Read more [...]
Tag: social media
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Abstract
The age of Web 2.0 technologies has led to greater scopes in developing one’s identity and sharing it to a larger audience online. It, however, has also allowed for the creation of online identities which facilitate the spread of deception and inauthenticity of a person’s identity. This essay sets out to examine how social media platforms and Web 2.0 technologies work to manufacture new Read more [...]
Abstract:
The purpose of this paper is to demonstrate to
readers the advantages and interactions that a business gains through
advertising their products and/or services on a social media platform. This
paper aims to highlight that there is a difference between customers and
non-customers and that both groups are able to be reached through the use of a
social media accounts. Customers have already had prior experience with a
business and therefore can provide electronic word of mouth. Non-customers Read more [...]
Abstract
In this conference I will elaborate on the growing pressure to appear flawless on social media since the rise of Web 2.0 and social networking sites. We explore self-presentation, impression management in relation to online identity and discuss how identity management changes based on; which social media platform young women are using and the vast difference each platform displays of their online identity. The discussion underlines how there is a higher demand and immense pressure Read more [...]
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ABSTRACT: This paper focuses on the impact of social media and social media influencers on the construction of self-esteem and body image within adolescent males. Social networking sites have changed the way in which users not only interact with others but how they develop and interact with themselves. The constant exposure to a vast range of media, influences the ways in which users construct their own identity. The overall image that emerges from the literature depicts a negative correlation between Read more [...]
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Introduction
Debates have emerged on whether social
media facilitates forms of expression of identity online. Ganda (2014, p.
9-10) noted that identity refers to how individuals view themselves as
well as how other groups in the society view others. Social media allows
individuals to produce and share media via social networks, also known as peer
to peer sharing, reflects the identity of another person (Russell, 2013, p.
7). In essence, messages shared within Read more [...]