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Identity in Communities and Networks

Branding and Identity Construction Through Online Communities

Abstract: Social media platform users aiming to project authentic representations of themselves, however on online communities, social media users follow the branding principles as companies to execute carefully constructed online identities. Through the discussion of the principles of company brand formation, the lucidity of identity construction, company and brand identity, self-branding through online communities like Tinder, nature of social identification, and online company communities on Read more [...]
Categories
Identity in Communities and Networks

The Development of Identities in Digital Communities

Nguyen_Alisha_FinalDownload Abstract This paper examines how a person has the freedom to develop their online identity based on how they desire to be perceived within the digital world. This paper will discuss the development of online identities that are enhanced based on the impacts of trust, privacy and the presence bleed. The connections of the concepts of self-branding and identity linkage will be analysed within this paper and linked to the construction of online identities. Throughout Read more [...]