Abstract:
The purpose of this paper is to demonstrate to
readers the advantages and interactions that a business gains through
advertising their products and/or services on a social media platform. This
paper aims to highlight that there is a difference between customers and
non-customers and that both groups are able to be reached through the use of a
social media accounts. Customers have already had prior experience with a
business and therefore can provide electronic word of mouth. Non-customers Read more [...]