Categories
Identity in Communities and Networks

Exploring the negative impacts that unrealistic body ideals created by social media influencers have on youngsters.

Conference-paper-pdfDownload Abstract This paper talks about, the factors influencing the enforcement of new body ideals for young males and females in society, on social media platforms such as YouTube, Pinterest, Facebook and Instagram by Influencers. By exploring articles, researches made on the subject, and books, to understand the behaviours and causes for this new cultural behaviour. This paper discusses that social media influencers are enforcing new body ideals for young males and Read more [...]
Categories
Identity in Communities and Networks

Life Through a Filter: How Social Network Pressures Lead to an Identity & Body Image Crisis

Abstract This papers details the complex issue that arise from the pressures of Social Networking Sites (SNS). While originally deemed to be merely a new form of communication, SNS have invaded our minds to the point where users subconsciously present themselves online in a way that corresponds with SNS ‘standards’. These standards are set by those that users follow, whether it be their friends/acquaintances or ‘Influencers’ who appear to be more happy, rich and successful than the onlookers. Read more [...]
Categories
Social Networks

Young Adults are being affected by unattainable expectations promoted by Instagram influencers.

Abstract This paper will focus on the way’s influencers create illusions and manipulate young adults by promoting unrealistic expectations on Instagram. Through the medium of Instagram, influencers are using their popularity to more easily control their followers. Some of the negative impacts of this influence that have been investigated in this paper pertains to the promotion of superficial online beauty, unrealistic weight loss products and the consumption of luxurious products. There are Read more [...]
Categories
Social Networks

Instagram and Social Networks: Benefits for Users and Businesses.

Abstract Web 2.0 has become the main interactive medium for users all over the world within the past few years. Many different platforms exist through this medium for users and creators to be able to connect with each other and social network. These platforms include social media and social networking sites such as Instagram, Facebook, Twitter, and YouTube. Through these platforms, individuals are able to converse and discuss many different topics. With the recent development of Social Networking Read more [...]
Categories
Identity in Communities and Networks

Need for Validation: Visual Social Media and Influencer Identities Promotion of Unrealistic Expectations for Adolescent Females

Abstract: The evolution of technology and social media has transformed the ways adolescents communicate and portray themselves. Social media platforms such as Instagram, Snapchat and most recently TikTok, heavily rely on visual affordances in the portrayal of user identities. The emergence of influencers is made possible through these visual affordances, as everyday users can build a strong following portraying themselves through images. However, these visual representations of identity online may Read more [...]
Categories
Identity in Communities and Networks

The online community of Instagram: a tool promoting self acceptance in young females

Abstract The aim of this paper is to analyze the impact of Instagram on the body image of young women. The online community of Instagram is promoting self acceptance in young females by creating new beauty standards. For the purpose of this analysis, research has been done on the social media platform by searching for famous hashtags as well as analyzing some of the body positivity activists and brands’ page. The resultant social undertaking intends to make young females who are body dissatisfied Read more [...]
Categories
Social Networks

The Facilitation of Advertising within Social Networks

Abstract: The purpose of this paper is to demonstrate to readers the advantages and interactions that a business gains through advertising their products and/or services on a social media platform. This paper aims to highlight that there is a difference between customers and non-customers and that both groups are able to be reached through the use of a social media accounts. Customers have already had prior experience with a business and therefore can provide electronic word of mouth. Non-customers Read more [...]
Categories
Identity in Communities and Networks

The encouragement towards modification of identities of women and teenage girls by the Instagram influencer community.

The-encouragement-towards-modification-of-identities-of-women-and-teenage-girls-by-the-Instagram-influencer-community.-Download Abstract The purpose of this paper is to highlight and explore the role of the influencer community within Instagram, which relates to the topic of identity in communities and networks. This will support the argument that the influencer community on Instagram encourages portrayals of modified identities for women and teenage girls. The paper stresses upon the fact Read more [...]