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Communities and Web 2.0 Identity in Communities and Networks Social Networks

Online Dating: Encouraging users to depict and enhance their physical appearance online.

ABSTRACT: Online dating platforms and apps are all around us with photos being the main focus. People base opinions on what they see first and this also shapes their reaction to others. In a world that is integrating more online sites everyday it is now more evident that a picture does say a thousand words. With this being both positive and negative for its users. Some users are spending lots of time and effort into perfecting their ideal self online so they can impress and attract others. In Read more [...]
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Identity in Communities and Networks Social Networks

“Authentic” selves: How Facebook’s push for real names causes users wishing to explore their identity to invest in alternative platforms

On the early web, anonymity and pseudonymity were both accepted and expected (Christopherson, 2007). Today, our social web is a very different place, where users expect “authenticity” from one another (Lim et al., 2015), and major social networking services are policed by strict “real name” policies (Chen, 2018). Facebook, a social networking service with 2.5 billion monthly active users (Hutchinson, 2020), was an early implementer of real name policy, and continues to use it to police users Read more [...]
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Identity in Communities and Networks

Faking Faces: Instagram’s role in propagating unrealistic beauty standards

ABSTRACT The fundamental goal of this paper is to understand how online platforms support self-presentation and impression management in the context of Instagram profiles. Emphasis will be placed on the extent to which these online platforms propagate an ideal body image through influencers and platform affordances such as filters and third-party editing applications such as FaceTune. The various articles and research which explores this very subject have reiterated time and time again that users Read more [...]
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Identity in Communities and Networks

Branding and Identity Construction Through Online Communities

Abstract: Social media platform users aiming to project authentic representations of themselves, however on online communities, social media users follow the branding principles as companies to execute carefully constructed online identities. Through the discussion of the principles of company brand formation, the lucidity of identity construction, company and brand identity, self-branding through online communities like Tinder, nature of social identification, and online company communities on Read more [...]