Social Networks

The Facilitation of Advertising within Social Networks

Abstract: The purpose of this paper is to demonstrate to readers the advantages and interactions that a business gains through advertising their products and/or services on a social media platform. This paper aims to highlight that there is a difference between customers and non-customers and that both groups are able to be reached through the use of a social media accounts. Customers have already had prior experience with a business and therefore can provide electronic word of mouth. Non-customers Read more [...]