Communities and Web 2.0

Instagram encourages new communities and allows localised communities to extend beyond the constraints of time and space

The rise of Web 2.0 and the phenomenon of social media has enabled new and local communities to thrive and stay connected through the presence of the internet. In the twenty-first century we are able to ‘share’ more than ever, and through the capabilities of Web 2.0, internet users have become both consumers and producers in our digital age. Technology is further embedded into our lives everyday and we rely on it heavily to maintain our relationships online (Hampton & Wellman, 2018). Web Read more [...]
Social Networks

Young Adults are being affected by unattainable expectations promoted by Instagram influencers.

Abstract This paper will focus on the way’s influencers create illusions and manipulate young adults by promoting unrealistic expectations on Instagram. Through the medium of Instagram, influencers are using their popularity to more easily control their followers. Some of the negative impacts of this influence that have been investigated in this paper pertains to the promotion of superficial online beauty, unrealistic weight loss products and the consumption of luxurious products. There are Read more [...]