Abstract
Web 2.0 has become the main interactive medium for users all over the
world within the past few years. Many different platforms exist through this
medium for users and creators to be able to connect with each other and social
network. These platforms include social media and social networking sites such
as Instagram, Facebook, Twitter, and YouTube. Through these platforms,
individuals are able to converse and discuss many different topics. With the
recent development of Social Networking Read more [...]
Tag: advertising
Abstract:
The purpose of this paper is to demonstrate to
readers the advantages and interactions that a business gains through
advertising their products and/or services on a social media platform. This
paper aims to highlight that there is a difference between customers and
non-customers and that both groups are able to be reached through the use of a
social media accounts. Customers have already had prior experience with a
business and therefore can provide electronic word of mouth. Non-customers Read more [...]