Categories
Communities and Web 2.0 Social Networks

Instagram Marketing Has Revolutionized Social Commerce: The Consumer Trust and the Role of Influencers

Abstract Social networking sites have changed the way people communicate, interact socially and share information. Almost every system in each domain is being digitalized thus paving ways for electronic commerce which in turn give rise to social commerce. The growing presence of notable businesses on social media platforms has revolutionized social commerce thus helping them to generate revenues from the social media applications like Instagram. Social commerce will be the next big trend of this Read more [...]
Categories
Communities and Web 2.0 Social Networks

How Web 2.0 has altered the way sports fans can congregate online, allowing for the formation of communities

Abstract: This paper aims to demonstrate the engagement between users on the micro-blogging platform Twitter leads to the integration of online communities. It will be focusing primarily on the communities surrounding NBA (National Basketball Association) fans and how by facilitating conversation within online communities, it can also create a toxicity between fans, teams and athletes. Introduction: Web 2.0 has revolutionized the way users' access and utilize the internet, with advancements Read more [...]
Categories
Communities and Web 2.0 Identity in Communities and Networks Social Networks

Online Dating: Encouraging users to depict and enhance their physical appearance online.

ABSTRACT: Online dating platforms and apps are all around us with photos being the main focus. People base opinions on what they see first and this also shapes their reaction to others. In a world that is integrating more online sites everyday it is now more evident that a picture does say a thousand words. With this being both positive and negative for its users. Some users are spending lots of time and effort into perfecting their ideal self online so they can impress and attract others. In Read more [...]
Categories
Communities and Online Gaming Identity in Communities and Networks Social Networks

Cyber-Racism and Misrepresentations of Asians

INTRODUCTION Throughout the generations that has passed in this beautiful world we call ‘Earth’, the diversity of human races and religions is what makes our planet unique amongst the other in our solar system. For a diversified place such as New York City of America, you can barely walk 5 steps without encountering people of every skin color. Realistically, no race is either superior or inferior to another, all races are equal. Even in the Bible it is written, “So God created mankind in Read more [...]
Categories
Identity in Communities and Networks Social Networks

The Tragic Consequences of Misrepresentation on Social Media.

Social media sites have exploded in popularity over the last decade. These sites have helped to shape the society that we are living in today and act as one of the main avenues that today’s youth take to express themselves to the outside world. We are currently living in a world where the vast majority of people have multiple social media accounts, that they are actively posting content to. A report conducted by the Royal Society for Public Health (year?) found that 91% of 16-24 year olds Read more [...]
Categories
Identity in Communities and Networks Social Networks

Postfeminism in Social Media: Are these young women feminists or feminazis?

Identity in Virtual Community Virtual communication, social media, and other social networking sites have functioned as full time channels of communication that have access to society and hold a significant role in self presentation and liberation (Mascheroni, Vincent, Jimenez, 2015). Photo based social media such as Instagram or Snapchat are examples of complex new media, in which the feature of sharing pictures, videos, and added texts are all inclusive making them ‘complete’ platforms Read more [...]
Categories
Identity in Communities and Networks Social Networks

“Authentic” selves: How Facebook’s push for real names causes users wishing to explore their identity to invest in alternative platforms

On the early web, anonymity and pseudonymity were both accepted and expected (Christopherson, 2007). Today, our social web is a very different place, where users expect “authenticity” from one another (Lim et al., 2015), and major social networking services are policed by strict “real name” policies (Chen, 2018). Facebook, a social networking service with 2.5 billion monthly active users (Hutchinson, 2020), was an early implementer of real name policy, and continues to use it to police users Read more [...]
Categories
Identity in Communities and Networks Social Networks

Social networking sites mould female young adults and let them explore their multifaceted identities.

Web 2.0 revolutionized the internet and had severe social impacts in its time but the rise of social networking sites has forever affected the world we live in and the cultures that we immerse ourselves in today. Solomon (2016) states that not only has the birth and rise of these sites been revolutionary to the world wide web but they have greatly impacted people and communication as a whole. The first social media site that was used amongst thousands and started this revolution was the social networking Read more [...]
Categories
Social Networks

Facebook advertising: towards the end of traditional commercials

Abstract: The fundamental argument of this paper is that Facebook commercials respond better to the needs of a competitive digitized world and have become more productive than traditional forms of advertising. The nature of traditional advertising platforms has failed to satisfy the needs of a technologically advanced Web 2.0 world and will soon be completely overtaken by social media marketing. In an increasingly digitized and converged web 2.0 era, traditional media forms have witnessed a steady Read more [...]
Categories
Identity in Communities and Networks Social Networks

The Detrimental Effects Instagram Poses on the Self-Esteem and Mental Health of Adolescent Users

By Riley Jensen Abstract This paper will analyse the evolving damage that Instagram can have on the emotional and psychological development and behaviour of teenagers and young adults and whether Instagram is doing enough to appropriately address this issue. Extensive research spanning the last decade has proven that the application creates immense pressure for users, particularly in younger demographics, to construct and cater their content to best suit the interests of others to Read more [...]