Identity in Communities and Networks

Branding and Identity Construction Through Online Communities

Abstract: Social media platform users aiming to project authentic representations of themselves, however on online communities, social media users follow the branding principles as companies to execute carefully constructed online identities. Through the discussion of the principles of company brand formation, the lucidity of identity construction, company and brand identity, self-branding through online communities like Tinder, nature of social identification, and online company communities on Read more [...]