Communities and Web 2.0

The role of corporate blogging in building online communities and networks

Abstract This purpose of this paper aims to explore how corporate blogging serves as an online platform to support the building of corporate networks and communities of loyal consumers. A detailed explanation of blogging and how it works in the organizational context will be provided. Several key elements that are included in corporate blogging in relation to the support of building communities and networks such as brand communities, corporate reputation will be discussed as well in this paper. Introduction The Read more [...]