Categories
Identity in Communities and Networks

Identity built unknowingly online: Ambient awareness building a user’s identity from online social communities.

ABSTRACT This paper seeks to explore, what is ambient awareness and how does ambient awareness build a persona of ourselves for our online and offline social communities? How is an online community formed and is the user’s true identity demonstrated online? INTRODUCTION The introduction of Web 2.0 saw a new era on the World Wide Web, one of user generated content, collaboration and the ability to interact, communicate and have a social presence online. Social networking sites were launched, Read more [...]