Communities and Web 2.0 Social Networks

How Web 2.0 has altered the way sports fans can congregate online, allowing for the formation of communities


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14 replies on “How Web 2.0 has altered the way sports fans can congregate online, allowing for the formation of communities”

Hi Keisha,
I really enjoyed reading your paper. I am not a user of twitter myself so i’m not very familiar with how it all works but i do know how much of an impact twitter can have on making communities and mini-societies. I really enjoyed you insight on the NBA and the way they use Twitter to their advantage. Specially how they are keeping their pages active during the time as the 2019-2020 season was canceled.

I too wrote about a social media platform and how the communities on their. I wrote about how Instagram’s beauty communities are affecting one’s self-identity. Here is the link if you would like to check it out

Again, i really enjoyed reading your paper.

Hi Jade,
Thank you for your comment! I will be sure to check out your paper as I am very interested in the ways different social media platforms facilitate communities and conversation.

Thanks Keisha!
Me too i think it’s definitely a very interesting topic and there is so many perspectives to!


Hi Keisha,
I enjoyed reading your paper. I have just recently started to use twitter to engage with different sports and teams that I follow and I found the points you made interesting and relevant! The Twitter community surrounding sports or a specific team is definitely very interactive and inclusive through various Web 2.0 affordances that you mentioned (hashtags, tags, likes and retweets etc.)

You talked about the interaction of NBA players with fans on Twitter and how with COVID-19, instead of live sports content, players and team accounts have had to create new and alternative online content such as gaming or live-streaming. Do you think that this alternative content that is not usually posted has attracted and drawn in more fans because they are able to get to know players on a more personable level rather than just an athlete? Which could mean that when NBA season resumes, this time has allowed even more fans to join the community and new audience members for seasons going forward?

I also completely agree with the toxicity of online culture/community where anonymous users are able to say what they want and hide behind their screens.

I also wrote about Web 2.0 affordances in relation to Instagram and how users find and express different types of identity performances. I would appreciate if you checked it out


Yes I agree with Amy, now as the games or even the olympics have been postponed, there has been serious buzz in twitter trending with hashtags. These micro-blogging gets serious attention from the same community fans other than any platform. @keisha Glad you chose the twitter platform.

Yes I also agree with Amy, As there’s postponed of game seasons like NBA, AFL or even Olympics. There is a serious buzz going on such platforms, people are using hashtags and trending their opinion on game postpones from the same community. where I see the micro-bloggings gets serious attention from the fans from same community. @keisha I’m Glad you choose the platform Twitter.

My paper is about Instagram Marketing, social commerce and consumer trust. Hope you’d like it 🙂

Thanks for your comment Jashwanth!
I agree, even with no live sport going on right now, there is still a huge buzz especially on twitter.
I will make sure to check out your paper

Hi Amy, Thank you for your comment!
I do believe that due to the current circumstances, the alternate content produced by players and teams including gaming streams has attracted different kinds of fans, as well as help maintain and even build a greater interaction between players and fans.
I will definitely have a look at your paper!

Hey Keisha! Your paper was quite a fun read, especially since I am a sport fan myself & belong to a couple sporting communities on Reddit!

I found the study that you mentioned about how athletes are using twitter for interacting with fans more than any other reason to be quite interesting as I personally never thought this would be the case. I also found it enlightening to know that this engagement is organic and not just forced by the players managers or clubs! And if it is to be believed that athletes are interacting organically with fans, I’m sure it won’t be long till we see fans playing games with the athletes on their live streams you mentioned!

I also found your discussion on the toxicity in online sporting communities to be quite interesting, you mention the idea of anonymity online and how it can cause toxicity within these communities. Personally, I believe these communities would garner a fair level of toxicity with or without anonymity as sport fans are often very passionate and thus events such as losses can cause people to get riled up and lash out even without them being anonymous. What do you think? I also think places like Reddit which have subreddits for specific clubs lessen or even remove toxicity as users are rooting for the same team, which removes catalysts for toxicity in these communities such as the club rivalry & competition.

I also wrote my paper in the Web 2.0 & Communities stream, feel free to go check it out and leave a comment through the link below!

Hi James,
Thanks for your comment!
I agree with the point made about toxicity even without the anonymity, as the nature of sport is very competitive, fans usually wont hesitate to voice their personal opinions even if they are at times nasty/toxic.
I too am a part of some sports teams subreddits and agree that they are a lot less toxic as majority of the fans share a vested interest in the team.
I will make sure to check out your paper!

Hi Keisha!

The most interesting part of your paper to me is the paragraph on toxicity of online communities. I realised that toxic communities is evident in other communities especially the beauty community on twitter, where it even turns into cancel culture. I wonder if cancel culture is evident in the NBA community. Can professional development of NBA players be effected by the toxicity of online fans and has cancel culture been evident in NBA Players where an online scandal immediately impacted their career?

Nisrina Alfie

Hi Nisrina,
I agree, toxic communities are very much evident in other communities, however I don’t think cancel culture is as much evident as it is in the beauty community. One of the reasons for this I believe is that the demographic of the fan base for NBA is very different to that of the beauty community, and that the players and their lives are secondary to the sport and the team, meaning most will follow these players for insight into the teams success instead of just their daily life.
On the part about a scandal impacting a players career, its hard to think of a major one that comes to mind, in the past there has been betting, cheating and match fixing scandals made public but nothing thats been detrimental to ones career?
I hope this answers your question,
Thank you so much for taking the time to read my paper

Hi Keisha!

This was a super interesting read! I am not very aligned with sports, and certainly do not interact with sporting content online; so this really widened my perspective and provoked critical thought.

Firstly, I really appreciated your use of sub-headings. I feel like they were both intriguing and informative.

I particularly found your discussion surrounding the mental health of athletes due to harsh criticism, very interesting. I feel that in our society, athletes are often held to unrealistic standards because fans are typically very passionate. While this may prove as an advantage in some instances (an abundance of praise when people are happy with your work), I can see how this unrestrained scrutiny could be very damaging).

I just wanted to know, are you privy to any other examples of athletes with an unhealthy relationship with social media, or that have identified it as being detrimental to their career? (that you did not include in this paper).

Thank you for this piece! I thoroughly enjoyed.


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