Identity in Communities and Networks

Exploring the negative impacts that unrealistic body ideals created by social media influencers have on youngsters.


This paper talks about, the factors influencing the enforcement of new body ideals for young males and females in society, on social media platforms such as YouTube, Pinterest, Facebook and Instagram by Influencers. By exploring articles, researches made on the subject, and books, to understand the behaviours and causes for this new cultural behaviour. This paper discusses that social media influencers are enforcing new body ideals for young males and females in society. Starting with westernised beauty ideals, by the objectification and sexualisation of the body. Secondly, by using a business focussed approach over product placements, promotion of their brand and services and our last point is body image views


A social network is a platform of communication which functions in two-way communication type. Facebook, Instagram, YouTube and Pinterest, are few examples of social media platforms used by youngsters in our day-to-day life, to mingle, socialise and to keep in touch with family and friends. Jones and Fox (2009), states that the Internet is progressively becoming the direct media source used by emerging adults. Nowadays, with the evolution of the Internet, from Web 1.0 to Web 2.0, it is easier to consume products online or to communicate with people. “Globally, 94% of internet users have at least one social media account and spend approximatively 1.97h per day on these sites, with young adults spending most time on social networking sites.” (Global Web Index, 2016, as cited in Feltman and Szymanski, 2018) Long ago, it functioned in one-way communication thus, making it impossible to interact with people. Social media platforms, in our daily life, are the accurate representation of how interaction happens between individuals through the sharing of posts. With the advancement of the Web, social networks have evolved in something different compared to its original creation. On social networks now, many influencers make use of these before-mentioned platforms as their workplace for the promotion of products, ideas and services. This paper argues that social media influencers are enforcing new body ideals for young males and females in society. Starting with westernised beauty ideals, by the objectification and sexualisation of the body. Secondly, by using a business focussed approach over product placements, promotion of their brand and services and our last point is body image views.

Westernised beauty ideals

In our modern world, beauty is defined by physical features linked to Western culture. Western beauty standards consist of being fair coloured skin, tall, thin, having long legs, big breasts and full lips, these standards are promoted by various mediums such as television, magazines, internet and social media platforms, to name a few.

Platforms such as Instagram may contribute indirectly to the internalisation of cultural beauty standards, with the option of posting photos, which are linked to the acceptance of cultural standards of beauty such as physical charisma, appearances and sizes. (Heinberg et al. 1995, as cited in Feltman and Szymanski, 2018).

Haferkamp and Kramer (2011), claims that experimental evidence, supporting this notion, shows that after viewing aesthetically pleasing profiles on any type of social media platform, men and women from a college-aged group had a decrease in their satisfaction towards their physical appearance.

“Female bodies are surveyed and criticised, which the Kardashians respond to by restraining their bodies and encouraging their viewers to do the same” (Lupton, 2013, as cited in Kinney 2017, p.54 ), this statement was made regarding, Khloe Kardashian, who used a popular accessorise used to slim down the waist by wearing a ‘waist trainer’ under her gym clothes. The waist trainer will also help in the development of an hourglass figure or in becoming thinner. While using such accessorises, the objectification of the human body is highlighted as the body can be manipulated and transformed in whatever way the person wants it to be. It once again reflects the westernised beauty standard of being thin. During 2015, it was reported that an approximative number of over one million cosmetic surgeries operations were executed on males in the United States of America. This number is equivalent to the double amount of surgeries which happened during the past ten years in this country for male figures, which is quite an alarming figure. Even though cosmetic surgeries were linked to the feminine gender, it was reported that more and more males are now considering this option to attain their physical attribution goals. Abbas and Karadavut (2017), claims that a large group of men consider that the ideal body type portrayed on social media is an unattainable ideal, which impacts negatively their physiological well-being. This is one of the main reasons why a group of men are directing themselves to plastic surgery as it is an easier mean of achieving this ideal body type.

Business focussed approach

Marketing made upon the name of social influencers is a well-known strategy used by businesses and companies for the promotion of their brands, products and services while partnering with famous social media users or bloggers. Social media influencers have a big audience, from every age group which can be beneficial for many companies to improve their sales number positively. “Influencer marketing the practice of taking advantage of key influencers (e.g., social media influencers[SMIs]) to promote or endorse brands’ products and services, is attracting increasing attraction in both academia and business.” (Adweek, 2015; Audrezet, De Kervilier, & Moulard, 2018, as cited in, Chung-Wha and Youn-Kyang, 2019, p905). Well-known influencers on social media promoting their brands are; Jeffrey Star (beauty influencer), Kayla Itsines (fitness influencer) and Kylie Jenner (celebrity and beauty influencer). Khloe Kardashian uses her Instagram page to promote the use of modifying tools, such as ‘waist-trainers’, available on the website amazon. More and more brands are moving towards the idea of collaborating with social media influencers, for several strategic reasons. In comparison to the association of a brand to a celebrity, people (consumers) tend to prefer the approach of social media influencers a lot more as the message conveyed is more natural, believable and trustable. Social media influencers have the capacity of touching large audiences of targetted customers. (Audrez et al., 2018; Glucksman, 2017; Willemsen, Neijes, Bronner, & De Ridder., 2011, as cited in, Chung-Wha and Youn-Kyong, 2019, p.905) A recent study conducted by ‘Mavrck’s’ indicated that social media influencers generated content is almost seven times more efficient than the content made in a studio. The Influencer Marketing Hub (2019) revealed that on each dollar spent on an influencer, a business or company receives around five dollars and twenty cents, numbers like 92% of marketers believes that influencers marketing is effective. 63% of marketers have the intention of increasing their budgets for influencer marketing during the same year. As mentioned earlier, influencers such as Jeffrey Star makes use of his platform on YouTube and Instagram, for the promotion of his brand which helps in the amelioration of the physical appearance thus helping to fit in. Kayla Itsines is an Australian fitness influencer with an approximate number of 10.5million followers, who posts regular tips about workouts and dietary to her followers, she also makes use of her page to promote her application as she is a personal trainer. Kylie Jenner is a celebrity from the famous Kardashians and Jenner family, she has her cosmetic and skincare line, which she promotes via social media.

Body image views

Body image is related to the perception that an individual has of his or her self physically, along with thoughts and feelings resulting from that perception. Mass media in correlation to body image tend to have a negative impact regarding the pressure which is made there, towards an own critique of image and consequences related to behaviours directly linked to poor body image, these are the predictions made from the Cafri et al. model (Cafri, Thompson, McCabe, Smolak and Yesalis, 2005). This model, suggests that mass media leads males to compare their bodies through a “social comparison process”, to body types which are more likely to be very muscular and fit, which are highly presented in the media. An outcome linked to these types of comparison is body dissatisfaction which may lead to consequences on behaviour such as being encouraged to use steroids or by doing strict diets to achieve a specific goal. Tiggermann and Slater (2014), revealed that the time spent on social media platforms is undoubtedly linked to thin-ideal internalisation, body supervision, dieting, and to a decrease in the body esteem regarding women. Experimental research conducted by Homan et al. (2012), suggests that regular exposure to images portraying people who are in good physical shape and look fit is highly associated to body negativity when paired with thinness. This was the result shown in a study, where several groups of young women were shown thin and athletic models, normal athletic models and a control condition consisting of neutral objects; the result was that body dissatisfaction was only constated in the group of women which were shown thin and athletic models. The ideal body type for men is presented as the mesomorphic body type, which is considered as being the perfect balanced body type, as it is perfectly balanced in between not being obese or too thin. Mesomorphic body type is solid and strong. Barlett, Saucier and Vowels (2008), have consequent results from meta-analyses made on male figures to see the impacts that these types of mediums have upon them. It was mainly males from the college-aged group who had the most impactful results, concerning the pressure that mass media has on negative self-images. This meta-analysis correlated to the tripartite influence model, by Smolak et al. (2005, as cited in Barlett, Saucier and Vowels, 2008), suggests that sociocultural factors namely from mass media are linked to subconscious factors such as negative self-image issues. Coe, Jonsson, Wiklund and Wiklund (2019), article’s made on a research-based upon teenagers in Sweden portrays, “Skinny is the new strong”. This research was made upon a group of ten youngsters aged between sixteen to eighteen years old, namely, five boys and five girls coming from different backgrounds and schools. The study was based on how this generation perceived diets, exercises and body standards as being part of their social world, they had to do so by filling up a questionnaire. Some of these youngsters revealed within the research that the unrealistic fitness standards they want to achieve and what is seen as being normal in their life is directly linked to the use of social media platforms.


The creation of new beauty standards on social media platforms can lead to the creation of serious issues towards youngsters or emerging adults. Nowadays, on these platforms, anyone gets the chance of becoming popular and to have a big audience following them, the influencers should be aware of the message they are portraying to their audience. For instance, as mentioned earlier, Khloe Kardashian makes the use of waist trainers to slim down her waist, thus she does not refer to the side effects that such an instrument can have on people. Waist trainers can lead to health complications, notable; adicity reflux, bruising and preventing the body from receiving its normal oxygen dose. It might also cause the movement of one’s internal organs. The portrayal of a specific beauty standard does not only impact females but also impacts males negatively, as both genders become more self-conscious towards their bodies, they might develop unhealthy habits such as strict dieting, eating disorder habits such as food restrictions and vomiting. It can lead to the usage of steroids, low self-esteem, self-objectification, body surveillance and depression. Some celebrities or influencers help in the creation of new beauty standards, by sharing the same sociocultural behaviours established by the various types of media sources, such as television and magazines, where thinness is portrayed as being the new beautiful. Influencers also, makes use of their social platform to share about their personal experiences regarding a specific product or for their brand, to encourage their audience in becoming consumers of these products or services, thus not every product or service provided by an influencer is guaranteed to be something of good quality or which will have positive comebacks for any individual. Beauty standards like this one, are more harmful to people, as it persuades them that they have to fit in a specific category to be able to merge in the beauty or normalised aspects of society.

28 replies on “Exploring the negative impacts that unrealistic body ideals created by social media influencers have on youngsters.”

Hello Tatiana,
It was really interesting reading your paper and I definitely agree with all your points. Your papers presented me with the impact of influencers on men as well, sometimes people tend to forget about them when talking about such topics and I think that it is indeed important to acknowledge that they are also negatively impacted by the practices of influencers. Your paper really added to my knowledge on the matter. I wrote on the same topic but focused it on women and teenage girls and how influencers on Instagram had a negative impact on their identity, if you want further information about it, here’s the link to my paper:
Also, if you have any questions, I’ll be more than happy to answer them.

Hello Tania,
Thank you for reading and commenting on my paper. I will shortly have a look at your paper, and I am interested in getting a different perspective towards this issue, as you have mentioned our papers might have similarities.
It is true we tend to forget about males regarding this issue, but it is shown that they are also affected.

Thanks again, have a nice day! ☺

Hi Tatiana,
I have read your conference paper and found out lots of information that I was unaware of. In the 21st century, as you mentioned, there are lots of beauty standards that are being created by different influences around the globe which is helping to boost the sales of many beauty care products and also the clinics or institutions that carry out cosmetic surgeries. Yes you are right, even men can be influenced because you may have noticed while doing your research that there are many man who have opted for cosmetic surgeries or even hair implants just to have a more youthful look as they start to grow old. I have written on how Social media platforms affecting people and their own identity, do have a look and give your feedback or suggestions. If you have any questions, feel free to ask. This is the link to my paper:

Hi Shubham,
Thank you for your interest in my paper. Yes, you are right, as you’ve mentioned above there is an increase in the number of men opting for cosmetic surgeries or hair implants just as, Wayne Rooney a few years back.
I have already looked at your paper and was able to learn new things such as ‘selfie dysmorphia’. Thank you for that, you chose a great subject!

Hi Tatiana,

Your paper is of great interest. I really like the examples you have included such as Kylie Jenner how she uses social platforms to promote her cosmetics. I totally agree with your argument on how the social media influencers are trying to portrait the facet of the body ideas for the young generation.

We share the mostly same kind of argument about the influencers. I have some points in my paper that might interest you. I invite you to check it out and share your thoughts.

Hello Katoosia,
Thank you for your interest in my paper, you are right influencers are trying to use body facets to attract a larger audience which is mainly composed of youngsters.
I will shortly have a look at your work.
Thanks again ☺

Hello Tatiana,
Your topic is very well elaborated and i totally agree with your argument. Unfortunately both genders are involved in such issues. I really like that you raise the point about the impacts on men as well because sometime people think that girls are the only humans being vulnerable online and influenced by these unrealistic body images. I totally agree with the fact that more and more brands are using influencers as a marketing strategy to boost up their sales and promote the products to a wider audience, advantage for the beauty products obviously as they are gaining more customers, but negatively impacting in different ways both males and females unfortunately.

I will be more than happy if you come check my paper and comment your views about the Cyberbullying topic. If ever you are interested to share your views here is the link :

Have a nice day,

Hello Morgane,
Thank you for your interest in my paper, unfortunately as you said it is a sad reality that men and women, have to undergo the negative impacts regarding their bodies because of the ideals already set up on the social networking sites such as Instagram for example. It is indeed a great marketing strategy for companies, but at what cost?
I will shortly have a look at your work.
Thank you again for having a look at my paper and for sharing your views.
Have a great day! ☺

Hello Tatiana, I’ve read your paper and found it very interesting and informative! I also agree with your arguments that I’ve come to conclude that beauty is a state of mind and that it should be associated with being healthy above all; about being at the uppermost of ourself physically and mentally. In fact, I believe that one should be healthy and thus “fit” but still being fit should not be protrait to unrealistic body ideals that you’ve mentioned in your paper.
Also, it is sad that people nowadays don’t find the need of educating themselves, doing their own researches on what they find on the social platforms, knowing how far what are being exposed by influencers are genuine and here I’m referencing to the waist trainer used by Khloe Kardashian you’ve mentioned above, that has indeed side effects.
Thank you for the inspiring article you’ve provided, hoping that some perceptions could be changed through more articles like yours!

Hello Emilie,
Thank you for your comment and interest in my paper. As you have stated, it would be great if people took the time to inform and educate themselves towards all the things (accessorises, and diets) they see online, as most of the time, it does not have only positive impacts. You are right, people must focus on the most important things such as being healthy rather than being trendy. One can be ‘healthy’ and ‘fit’ without endangering their health if following the right steps.
Thank you again for having a look at my paper and for sharing your views.
Have a great day! ☺

Hello Tatiana. Just read your paper and I find it really inspiring as you are talking about an interesting and enlightening topic. Social media can be toxic to body image. It is highly visual and interactive, and appearance is central to success. Negative feedback and criticism among teens are present everywhere on social media. This creates greater pressure on appearance and competition to outdo one’s peers. The way people present themselves on social media can also contribute to problems for body image. People can become trapped in a vicious world. I think that there should be more social media literacy to help youngsters understand the social media world. The less likely they are to make comparisons with the images they see on social media, which they then interpret in a negative way.

Hello Megane,
Thanks for reading and sharing your point of view, regarding my paper. You are right, the image one portrays on social media is mainly focussed on their looks or visual attractiveness, which shall not be the case, as everyone is beautiful in their way. ☼
The pressure created on SNSs can be destructive to some people, as they will try to change their appearances by buying all sorts of products or treatments to be able to merge and fit in the community (one outcome can be online bullying). Yes, indeed, there should be more social media literacy to help youngsters understand the online platforms, or, maybe awareness being made online, to show what is right and what is not.

Thanks again for reading and sharing your point of view.
Have a nice day
Tatiana ☺

Holaa tatiana,

Thank you for sharing your fascinating essay about body ideas.I am more than happy to know that more women are engage and showing their concern about this topic specially amongst young women .It is unfortunately sad to know that in some particular cases it might create negative impact since social media forms a fundamental part in our daily lives.With that being said do you think that people do it for the attention economy or for themselves ?
On a short note i am inviting you to read and comment your thoughts on my paper :
Thank you again for this informative and real interesting piece of work,
Cheeers ,

Hello Tatiana,
I loved reading your paper and the way you demonstrated how social media influencers are creating unrealistic body ideals on youngsters. Its true that we say mostly women creates an impact when it concern body image but you showed that male gender also being influenced which many people do not talk about. With the impact of social media nowadays both genders want to represent themselves with the best body and hiding their flaws which I think is wrong. I know we like to follow these influencers but in a way people are being blinded by what they see and want to do the same and using the same equipment. But side effects or what happens behind the screen are completely hidden which can have an issue on normal people. What do you think on my opinion?
Anyway, it was a great paper and I learned a lot!

Hey Tatiana, I was very engaged reading each part of your paper. Has very strong points.
You’ve concluded “new beauty standards on social media platforms will lead to the creation of serious issues towards youngsters or emerging adults.” Although the consumer purchase decision somehow triggered by the beauty idols like khloe or kim Kardashian, the consumers nowadays are well aware of the tactics being used in Social Media and can decide and distinguish accordingly I think.
However, as you said the celebrity promotion gets viral soon but I believe the consumer trust nowadays are very strong, they go through various customer reviews, product reviews and learn everything about the product before they buy. Although celebrities promotes the wrong products like ‘the waist trainer by khloe’ the product and the celebrity will soon be criticised and the true version of product when it’s revealed and the celebrity will already looses the trust of consumers. Let me know what you think?

As I wrote my paper on consumer trust on social commerce like Instagram, I can able to easily able to connect to your paper, let me know your thoughts on my paper.
Thanks 🙂

Hi Tatiana,
Thank you for a great read! I really enjoy your paper and thought you expressed some key points. I also like that you included both men and women as sometimes men can be over looked on topics like this.

I do have one question though, what is you thought on the platforms themselves? Do you think they are to blame for giving the influencers a platform or?

I also wrote about a similar topic of self identity but used beauty communities and influencers as examples. I would love to know your thoughts on the topic if your interested. Here is the link


Hey Tatiana,
I really enjoyed reading your paper. I think that the topic that you chose is a very interesting one because it actually reflects the current situation that many of us are actually experiencing. Social media influencers indeed portray unrealistic body ideals on famous platforms, for example; Instagram. I do follow a lot of social media influencers on Instagram and by reading your work, i realized that you are absolutely right. Unconsciously, this is impacting each and every one of us. Like you mentioned earlier, this unrealistic body ideals do lower our self-esteem at some point where we may feel that we are not pretty enough!
Definitely! Social media influencers do get a lot of money from publishing all those photos online and personally i find it sad that instead of encouraging their audience to be more down to earth and accept their natural bodies, they project this idea that in order to be beautiful, you should be thin or having huge lips and all.
I really like that while talking about the body image, you did talk about males’ views about body image. Honestly, when i think of unrealistic body image, men rarely come to my mind in the sense that i thought that women are more likely to have insecurities but your essay just proved me wrong. This is absolutely true! Men also are affected by this negative impact and thanks a lot for pointing this out.
I really enjoy reading your piece of work. It was a very interesting one. Well done.

Actually, we did not write on the same thing but it would be really nice if you could have a look at my work. Thanks in advance. Here is the link:

Hello Rhoma,
Thank you for reading and sharing your views about my paper. ☺
Before researching more in-depth about this specific topic, I, also thought that social media influencers (SMIs) were impacting more girls and women, than men, but I was shocked by the number of males who are also affected by this issue. We tend to have these thoughts because male figures are not portrayed as much as females ones, but at the end of the day, both genders are affected by the same problem and deal with it differently. I am happy that my paper has helped you in noticing that men are also impacted by this negativity.

Thank you again for your comment.
Have a nice day ☼

Hello Tatiana,

Great topic and paper! I totally agree with your arguments and your examples really back up your arguments. You have talked about men in your paper and I think that it is a good idea as we tend to forget that men are also preys of beauty standards: abs, trim beard, no acnes and even their heights are considered. SNSs are affecting the lives of people, encouraging them to create a fake self to be socially acceptable. They need to know that it is their body and thus their own opinion matters. All types of body are beautiful in their own unique way.

If you have some time to spare, you can read my paper on:

Good day and stay safe,

Hello Alexia ☺
Thanks for your comment and for reading my paper. You are absolutely right! SNSs have an impact on people’s life by encouraging them to create and to be something they are not. This is really sad. Everyone should accept themselves like they are, without the impression that they need to change so as to be able to fit.

I will shortly have a look at your paper.
Take care and stay safe ☺

Hi Maria,
Thank you for writing a paper that reflects such an accurate environment that we as young people especially deal with whilst using social media. I loved how you talked about the negative impacts of unrealistic body ideals on both men and women. I find that these impacts on men are not talked about enough and should be addressed as well. Social media influencers endorse all these weight loss products for a pay check but don’t stop to think about the consequences it has on others.

Please check out my paper if you have time.


Hello Julie,
Thank you for reading my paper and commenting. ☺
Yes, indeed, they are endorsing all sorts of products without paying particular attention, to the impacts it can have on people, which is the sad reality of our world.
I will shortly have a look at your paper.
Have a nice day.

Hello Tatiana,
You have written an interesting paper and you provided good arguments which point out the reality of life on the social network. The beauty ideals on the online platforms arise several issues and this impacted negatively on the life of youngsters. I totally agree with the point where you mentioned that the portrayal of a specific beauty standard impacted negatively on females as well males. It is good that you’ve mentioned that both genders are impacted as most of the time, women are the one who are mainly judge regarding this issue. Both men and women are victims of the unrealistic body ideals of the social influencers and the influencers must imperatively be aware of the message they are portraying to their audience. If you want to have more information regarding the negative issues that the social media influencers have on the life of youngsters you can read my paper. Here is the link:
Have a good day,

Hello Tatiana.
What a great insight you have provided about such a concerning topic. Indeed, people are spending tremendous time on SNS and we cannot have blind eyes on the negative consequences of such behaviour. Users are all impacted in one way or another irrespective of their age,gender, social class, ethnicity and race.
It seems that the grass is greener elsewhere. As a result, people often feel psychological discomfort and feel dissatisfied with their own bodies. We are bombarded by ads on social media, which remind us of the beauty standards one should follow. Nevertheless, we should not downplay the effort made by brand like Dove, which included laypersons of different body sizes, ages, ethnicities and races to promote its products.

The presentation of the paper was informative, clear and concise. Good luck.

Hey Tatiana,
It’s such an unfortunate truth that social media has definitely place a mental requirement in what youngsters deemed as being the ‘real’ beauty.

Your paper reminded me of a case study I did last year regarding a similar topic to this. In the mainstream advertisement world, there is also a similar problem in how advertisements are placing psychological requirements towards what the audience on what is called beautiful. The stereotypical model of a perfect woman has to be Blonde, Fair skinned, a slim hourglass-like figure and predominantly white Caucasian. In comes Unilever’s sub-brand Dove and its ‘Real Beauty campaign’, a campaign with the aim to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves. This campaign was a huge success because never have people ever been able to relate to normal looking model with realistic features such as having imperfect skin. I believe that even in social media that the youth’s have to understand that there is no actual representation on what or who is perfect, that everyone possess some kind of uniqueness and that what makes them special.

My paper is regarding online racism shown towards Asians and i would love to invite you over to give my paper a read! I hope you have a great day!

Hey Maria Tatiana,

Thank you for directing me to your paper, this was a fantastic read and informed me on topics and issues I had not addressed in my own paper on a similar topic. I loved how you highlighted that many of these beauty ideals are reflected by the market and what products emerge from them and are then promoted on social media. Your example of waist trainers being promoted by the Kardashians reminded me of the emergence of “lip plumping” tools which emerged on the market after Kylie Jenner attributed her noticeably fuller lips to suction cups on her lips. I’m curious to know whether you feel that Instagram should be regulating what sort of products were being promoted and sold on their platform? If potentially harmful products such as diet tea’s and constricting waist trainers not only promotes unrealistic beauty standards but can influence and harm youths who use them.

Warm regards,

Hello Nur,
Thank you for reading my paper and sharing your views on this topic. I think that Instagram as a platform shall regulate the types of products being promoted there because most of the time the people promoting them forgot to mention the negative outcomes that may occur. A few days ago, I came across an interesting video on YouTube talking about orthorexia, which was linked to Instagram unfortunately because of what the influencers portrayed as message over there. I also think that one shall inform himself/herself about products or tips being shared on SNSs to know what they are doing to themselves. I will put the link to the video down below, so that you can have an idea on the topic and maybe share your views afterwards? If an individual is not informed properly, he/she might be directed in the wrong way to use this specific product.


Hello Nur,
Thank you for reading my paper and sharing your views on this topic. I think that Instagram as a platform shall regulate the types of products being promoted there because most of the time the people promoting them forgot to mention the negative outcomes that may occur. A few days ago, I came across an interesting video on YouTube talking about orthorexia, which was linked to Instagram unfortunately because of what the influencers portrayed as message over there. I also think that one shall inform himself/herself about products or tips being shared on SNSs to know what they are doing to themselves. I will put the link to the video down below, so that you can have an idea on the topic and maybe share your views afterwards? If an individual is not informed properly, he/she might be directed in the wrong way to use this specific product.


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