Communities and Web 2.0 Identity in Communities and Networks Social Networks

Online Communities network in employment-oriented service


The development of World Wide Web has introduced new possibilities on how people interacting. The development of the world wide web has affected what seems to be just an imagination of how the world wide web represents turn out to come true. The world wide web has evolved from web 1.0 to web 2.0. The changes from this development have changed the performance of how we interact on daily activities that are available on the online platform. The institutions of Web 2.0 and 3.0 have impacted the economic factors and cultural/social practices (Gretzel, 2015, p. 181). This establishment has helped improve the pace of networking and communicating for the user to express their perspective to other users (Mrabet & Triki, 2014, p. 1). People start expending their finding on social media sites (LinkedIn) for their employment-oriented services. Information regarding the associated career for the participant is precisely gathered and allocated from and to the fellow users (Berk, 2013, p. 63). People who use these social media sites will have the capabilities to generate identity in the virtual community. Generating community online would be effortless since all the information gathered is categorised. 

Online community in Web 2.0

The world wide web has evolved into what we describe these days as Web 2.0. According to Gretzel, Web 2.0 is an expression media platform that has been implemented generally by the general public to resulting from the evolution of the World Wide Web (2015, p. 181). The development of the web has merged with the daily activity that uses technology until this day on forward. Web 2.0 assists the method generating, gathering, presenting, and consuming information (Gretzel, 2015, p. 181). The evolving world wide web has resulted in a new style of networking and communicating. As a result of this development, Web 2.0 pushes other people to be more individualistic and confident with their perspective (Gretzel, 2015, p.181). It is where they can find which online community suits them best with others who have the same perspective as them. These emerging methods of communication reinforce personal identity and become cohesive features of online communication. The expansion of web media indicates the growth of new forms of communities (Szécsi & Koller, 2017, p.19). The growth of online community has resulting an increase in the social capital available. The advancement of the world wide web facilitated the information contributed from communities to the new perception of online community. The advancement of community in World Wide Web clarify that online communities are increasing at a vast pace as a result of web 2.0. Gretzel also mentions that Web 2.0 still does the same thing as an established Web 1,0, such as content creation and sharing; Web 2.0 does this with an effortless programming model and prompter process than linear community platform (2015, p. 183). This statement helps clarify the statement that the growth of the online community may cause by the comfort of using the newly developed world wide web compare to the traditional method. 

Impact of web 2.0 on job hunting 

In this set of time, most people start using Web 2.0 for planning their career shift. Using Web 2.0 as the tool for job search gives multiple benefits compared to the traditional method. This traditional method include people dropping in resume or facilitate the use of billboard. People who offer the job to the job hunter, they can post their vacancies on the Internet. Information regarding the vacancies would have an increase in the presence of Web 2.0 (Fadel, 1996). The digital platform in Web 2.0 aid the information shared increase in quantity and quality. Another benefit of using Web 2.0 is that the pace for the information is faster to reach the targeted audience (Fadel,1996). Web 2.0 gives the user capability to highlight the critical point of the information so that it would reach the correct targeted audience. An example of crucial point use in web 2.0 is where users can put on the hashtag on the users’ information. In LinkedIn, employer can use hashtags to clarify the posted job vacancies to be directed to the participants who are interested in it. For job hunting, they can use this benefit to investigate the world wide web and decide what best for them at a better pace. Web 2.0 not only develops a faster process than the linear methodology of networking, but it also helps people who do job hunting in the related issue. This information has ease of access for the job hunter out there who utilise the development of the world wide web.

One of the examples of a platform that facilitate web 2.0 is LinkedIn. LinkedIn is the platform with the highest user than other online platforms regarding employment-oriented online services platform (Bohmova, 2016, p. 20). LinkedIn is one of the online platforms that operate on the world wide web to give employment-oriented services. LinkedIn shows multiple capabilities that the traditional method does not capable to achieve. For example, LinkedIn can suggest a connection to a network or community of companies just from your information (Berk, 2013, p. 63). LinkedIn has the capabilities to suggest which job to apply for, a group of networking, and others for what suits your passion best. The information in LinkedIn would have precise information that is job-related such as job history, achievements, institutional accomplishments, etc. and it is less time consuming to find the precise information than search it in the standard search engine (e.g., Google) (Berk, 2013, pp. 63-64). It would be comfortable for the user to use LinkedIn as a platform for posting job vacancies and for people looking for a job.  

Networking on social media sites

Individuals tend to network in their common community groups to find what they desire. Community is a topic where people can excel and discover others with the same perspective and increase their social capital (Szécsi & Koller, 2017, p. 25). These communities are understood and illustrated by sharing information. Communities create relationships to be reformed among people towards their social bonds and social roles. The community accomplishment will be dependable on the present level of the social capital of the community. Its presence can be increase through social interaction and communication with associations trust. With the progress of the world wide web, the community will start to generate new possibilities with new desire and value (Szécsi & Koller, 2017, p. 26). This will increase the possible number of identities in the virtual community. There are steps for the user to transition or integrate from real face to face communities into virtual communities. Real face to face communities can only occur through physical meet up and built upon other perspectives and cooperation. Whereas online communities, they went through a similar process with the formed through shared social practices and interest. However, some online community eliminates the limitations of geographical location, gender, and ethnicity created in real communities (Szécsi & Koller, 2017, p. 26). The existence of web 2.0 helps indistinct the boundaries between real and virtual forms of communities. 

LinkedIn is one of the platforms that provide decentralisation of the boundary between real and virtual forms of communities. The purpose of communication significant in virtual communities can be parallel to the on in the linear community. Most people who are using job-related social sites are likely to post information more tenaciously with job-related information than they do on social networking sites like Facebook, Twitter, Instagram (van de Ven, Bogaert, Serlie, Brandt, & Denissen, 2017, p. 420). Job-related services like LinkedIn, have the capability to qualify users to create their presence in the virtual community, together with their existing offline community (Szécsi & Koller, 2017, p. 26). This information shared in LinkedIn will include the users’ job description, resume, job history, accomplishment achievement, location, accomplishment education, and interests. LinkedIn offer features on how people can ask the question through messaging to your connections, posted on group discussions, or shared in an update (Berk, 2013, p. 65). The human resources worldwide who use LinkedIn to represent their company can offer perspectives on issues you may not find within any single association, organization, email list, blog, or other specific sources. The information represent include information of expected salary. These social networking sites also provide the option for communication contexts to foster more significant emotional attachments to the distinctive community (van de Ven, Bogaert, Serlie, Brandt, & Denissen, 2017, p. 420). For example, there is a non-profit organization that gains presence from the community in LinkedIn by posting their purpose and sharing the process of their activity. Prison Fellowship International has been active in LinkedIn trying to restore prisoners’ image and prove them they can be accepted in the community ( This organisation uses LinkedIn and contribute to the community which find difficulties on finding job from their past image. This organisation gain presence in the online community from using LinkedIn. The online presence can lead the organisation to be known by potential investor. This organisation can as well take advantage of the presence and use it to collaborate with other workplace who don’t have problem offering a job to former prisoner.

Job Identity in Online Communication

In the generation of online communities, setting the identity of your profile is essential. Even when your information shared can be announced as an anonymous source, personal identity needs to be appropriate to others. For example, recruiting companies use social media networks to dig their employee social network profile before hiring (Aguado, Andrés, García-Izquierdo, & Rodríguez, 2019, p. 54). The methodology of hiring in the online platform clarify that the primary purpose of why people need to determine the authenticity of the information being provided on their profiles is to improve the accuracy and image of the employee in the recruitment industry. There are some drawbacks as soon as this personal information shared in the online community. This information can be used for potential threats or fraud or false identities. That is why it is essential to know the limit of personal information shared in the online community. 


The development of the world wide web has altered the method of how people use to communicate and gather in their community. Web 2.0 also provides the effortless method of daily activity that is available in the virtual world. Using Web 2.0 for employment-oriented service has been proven to give plenty of advantages where it is recommended for people to start using it to increase their presence and information. Using Web 2.0 might give a vast number of benefits, but they are still limited on how to share and use information from online communities. LinkedIn, as one of the most use employment service platform, portray how Web 2.0 help participants of online community to improve the job networking capabilities. In the future, there might be more improvement upcoming on the world wide web. What is just still an imagination now can come true in the future of technology where the generation technology never stops developing.


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7 replies on “Online Communities network in employment-oriented service”

Hi Christopher,

I’ve just finished reading your paper and I enjoyed reading it. I totally agree with you that Web 2.0 gives multiple benefits compared to the traditional method. I used the Gumtree app to apply for a part-time job which I personally think it’s very easy and convenient as I don’t have to drop off my resume in person/ go “door-to-door.” I agree with you that LinkedIn and/or any other online platform regarding employment-oriented online services platforms is less time consuming where the Internet basically “did” it for us in terms of the pace for the information is faster to reach the targeted audience. Overall, I agree with all your points where using Web 2.0 for employment-oriented service has been given plenty of advantages for people.

My paper focuses on the effect of Instagram on adolescent girls’ (age 13 to 18 years) social and emotional development (both positive and negative) – Here is a link to my paper if you’re interested:

Hi Christopher,
I agree that the evolution of Web 1.0 to Web 2.0 has increased our interaction and participation online with a specific impact on the economy such as the promotion of online job seeking activities on social media platforms. These activities have led to the creation of online communities that are in support of employment services platforms such as LinkedIn. The profile creation and job seeking process is automated and convenient but presents challenges to job seekers and recruiters such as the use of ethical privacy practices to access identity information by online recruiters. In my paper I discuss the use of privacy practices that recruiters are encouraged to follow during the selection process while conducting background checks by limiting third party searches to access job seeker information. I have concluded with the use of future privacy practices that will use facial recognition to prevent these unethical online recruitment practices in the online recruitment community (Brewster, 2018). Here is a link to my paper:
Thank you
Brewster, T. (2018, August 8). How Your LinkedIn Exposes You To Facial Recognition Hacks. Retrieved March 18, 2020, from

Hi Christopher, really enjoyed reading your paper!

You made an interesting point early on in your paper when you mentioned that Web 2.0 pushes people to become more confident in their perspective, which is something that I definitely agree with. I believe that communities on platforms such as Reddit & LinkedIn which have specific topics makes users feel more welcomed as they are around like-minded people and thus are more comfortable sharing their perspective. I also believe that the anonymity provided by Web 2.0 sites is another factor that allows users to feel more confident in sharing their perspective due to users being free of prejudices & consequences (which is something that I discuss in my own paper).

I also agree with your idea that Web 2.0 has vastly improved job hunting for both employees & employers. As a user of LinkedIn myself, I have both contacted & been contacted by employers I would never have been able to reach without Web 2.0, as well as join online communities that I otherwise would not have been able to. I think you did a great job highlighting all the benefits of Web 2.0 in regards to job hunting & a particular benefit you discussed that stood out to me was how LinkedIn can suggest job opportunities purely based off information users submit to the site. I think this benefit alone shows the power of Web 2.0 & how much easier & more efficient it has made job hunting. Although I do agree that Web 2.0 has overall improved job hunting, I do believe that there are some potential problems such as profiling and privacy issues, what do you think?

I also wrote my paper in the communities & web 2.0 stream; you can view it from the link below. Feel free to go leave a comment!

Hi Christopher, I really enjoyed reading your paper! I think it is very true that online communities have played a huge role in employment oriented services. Right from the title of your paper, I was intrigued as many of the other papers I have read have been about things such as body image and the pressures of social media. Whereas with your paper, you recognize the positives of social media for other reasons besides just personal handles that people use to show what they’re doing. Things such as LinkedIn have done such a great job in helping people find jobs in their field and connecting like minded people together. Great read!

Should you have a chance to read my paper, it is about the pressures of social media for young girls and how easy it is to present in a way that is not an authentic version of yourself, thus causing further confidence issues. Here is the link


Hi Christopher,
It’s great to see the impact of Web 2.0 on employment service and the networking opportunities sites such as LinkedIn provide. I find it interesting looking at LinkedIn as a community to share information, such as the Prison Fellowship International – this was really interesting, and I wasn’t aware they existed. It’s nice to see some good from social media sites, as I have read a lot of papers surrounding the mental health and issues that social media channels are causing for individuals, especially those in adolescent years.
Do you think that sharing as much personal or work based information on sites like LinkedIn could deter organisations from looking at some of these people as potential candidates?
I look forward to seeing this develop further in the future for employment services and how technology will assist this.
Thanks for a good read! My paper is on online identity from social communities if you would like to have a read:


Good job on this paper as you were able to write something very different from other papers that I’ve read so far. With the evolution to Web 2.0 came the aspect of participatory culture. As you mentioned, with Web 2.0 “the pace for the information is faster to reach the targeted audience”. Information is posted within seconds and a large number of people are able to see it with one click. People are also able to not only look for jobs online but also work directly through social media platforms. The web 2.0 provided a new range of jobs which is a benefit for everybody, especially for people who might be studying and need a part time. An example of a simple online job would be captioner for videos on the website:

Do check out my paper if you have time:

Hi Benson,

I find your paper really interesting, it’s a topic that is not discussed much academically and also casually. I think it is due to the fact that people who use LinkedIn or some type of job-related social media tend to be older audiences with many years of professional experiences and achievements. That is why it’s not very appealing to young audiences who see Tik Tok as a fun and maybe important platform to reach their dreams of becoming viral or famous. Apart from this age-gap-community-distinction, I think people start to create their online resumé on their social media such as Instagram. I haven’t seen that many, but I’ve seen some people actually mix their casual and professional persona on Instagram. I suppose their objection is to let future business partners or recruiters see their online identity performance, to see integrity in their profile, and also to see their portfolio. This also works for the company, that is the reason why they recruit social media manager or content creator, to make and present the company in perhaps aesthetic ways on Instagram to also attract the job-seekers. I think this modern type of resumé or presentation works brilliantly in the digital era, making everything fresh and more appealing. Let me know what you think.

Diandra Syakira

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