Abstract This paper argues that idealistic self-presentations on Social Networking Sites (SNS) such as Facebook risk damaging other users’ self-esteem by portraying and disseminating unrealistic personas, ideals and lifestyles and thereby triggering upward social comparisons. Using the concept of identity as a performance, as coined by Goffman (1959), this paper explores the opportunities for identity… Continue reading Life is a Performance: Facebook, Self-Representation and Self-Esteem