Communities and Web 2.0

Australian farming communities use social media to connect with each other.

Since the introduction of the internet we have seen a shift in the way which farming communities connect, particularly through the use of social media. This paper will discuss the importance of social media in creating a sense of community for those that may be spatially isolated from other people and present some case studies about how farming communities are using social media to create their own communities. It will also shed light on how being physically isolated does not make people immune to typical digital issues such as cyber bullying, but how these virtual communities can band together in to protect and support each other during times of despair. Despite farming communities facing some challenges relating to digital technologies such as access to reliable internet, there is no doubt that social media has become important for rural communities to remaining connected.