​Abstract  Online media streaming services are becoming more popular in parallel with the exponential growth of eSports. Likewise, the popularity and interest of professional gamers grows. This paper examines how streaming services such as Twitch.tv, allow professional gamers to facilitate online communities as well as manage and strengthen relationships with their viewers via active and… Continue reading Live-stream environments function as a “third place” that affords eSport professionals and viewers alike a strong sense of community where ties and relationships are strengthened by direct interaction and communication through interactive live media.