The emergence of YouTube as a Web 2.0 platform has cultivated a community of ordinary people becoming celebrities call YouTubers. These YouTubers are often referred to as micro-celebrities (Martinez & Olsson, 2019, p.3). Web 2.0 refers to a movement where websites no longer just publish static content for people to consume. It represents a host… Continue reading The emergency of YouTube as a Web 2.0 platform has cultivated a community