Tag: Influencers

Identity in Communities and Networks

Influencers on Instagram: How online personas are creating unrealistic societal expectations

TYates22 Comments

Abstract The modern society has adapted to social media in such a way that it wouldn’t be able to function as efficiently without it. Instagram is social media platform where participants express themselves with photos and is now one of the worlds’ most popular social networks. This networking phenomenon has led the way for a… Continue reading Influencers on Instagram: How online personas are creating unrealistic societal expectations

Social Networks

From Fans to “Sisters”: Expectations Of Intimacy Within Youtuber Fandom

CSligh33 Comments

Abstract For micro-celebrities such as popular Youtubers, social media platforms can be used to grow an audience. However, sharing one’s life on the internet requires careful balancing of private and public information. As much as authenticity is needed to build a loyal fanbase, Youtubers can find their privacy being infringed when fans come to believe… Continue reading From Fans to “Sisters”: Expectations Of Intimacy Within Youtuber Fandom

Social Networks

Under the influence: Social media influencers and their role in impacting millennials travel decisions

SFurfaro9 Comments

Abstract This paper argues that social media platforms such as Instagram allow travel influencers to impact millennials travel decisions. Social media influencers play an important and growing role in the consumer decision making process. The wealth of social media influencers relies on the loyalty of their audience and with whom they connect with. This paper… Continue reading Under the influence: Social media influencers and their role in impacting millennials travel decisions

Identity in Communities and Networks

FaceTune: A Simple (Photo)Fix or A More Complex Identity Problem?

SFielding15 Comments

Abstract.FaceTune (n.d.) is an application that allows for precision photo editing transformations that are particularly focused on the body. Use of the app has arguably become a major factor to the success of many Instagram (n.d.) influencers, with this resulting in the rise in everyday users taking on the role of editor and manipulating their… Continue reading FaceTune: A Simple (Photo)Fix or A More Complex Identity Problem?