Tag: virtual community

The Transient Nature of Identity Online

Myra Lowe4 Comments
An identity formed online is more transient due to its application within an online community and the adaptable nature of a Web 2.0 environment. Virtual communities undermine the original definition of a community; the virtual environment has also undermined the original definition of an identity. According to Donath (1996), the norm is: one body, one identity. Though the self may be complex and mutable over time and circumstance, the body provides a stabilizing anchor” (Donath, 1996). This paper Read more [...]

Examining the exploitive nature of Companies within Virtual Communities

Angela Lougheed10 Comments
This paper explores how companies employ social networking sites and online platforms to engage with existing online communities to develop exploitative relationships with potential consumers. Examining the exploitive nature of Companies within Virtual Communities. Angela Lougheed Student Curtin University Author Note Angela Lougheed – Student NETS2004 NET204 Social Media, Communities and Networks To read offline download PDF: Net204_Final Conference_Lougheed Angela for web   This Read more [...]

Virtual Communities: Empowering People with Disabilities to Wear Multiple Digital Hats

Barbara Jara6 Comments
Abstract This paper examines how people with disabilities construct their identity in virtual communities. The changing disability discourse resulted in communities of practice that lend themselves to a collective identity, however virtual worlds such as Second Life (www.secondlife.com), allow users to experience multiple identities through the creation of avatars. The purpose of this discussion is to consider the benefits of exploring multiple identities in virtual worlds and argues that creating Read more [...]

Rounding up the loyalists: Building brand communities in Web 2.0

Sarah Heath14 Comments
Abstract The following paper considers three diverse online brand communities as examples of how businesses create browser-based platforms to engage with their customers and build loyalty. Since the advent of Web 2.0, and the ability for internet users to produce and distribute content easily and cheaply, businesses and marketers question how to be heard in a changed and changing media landscape. The purpose of this discussion is to show that brand community success is not accidental: I argue that Read more [...]