Using Facebook to Better Engage Customers and Strengthen Brand Identity

ABSTRACT With traditional means of marketing, such as banner advertisements, becoming increasingly unavailing, businesses have begun to seek out alternative methods of soliciting custom from consumers. The ubiquity of social networking sites and other Internet-enabled platforms introduces new opportunities for businesses, but in return ask for a radical alteration in their business strategy. This paper attempts to analyse how one such social networking site in particular, Facebook, has allowed businesses Read more [...]