Social networking sites have proven to be at the forefront of political success all over the world. They are now a fundamental communications tool in every aspect of the community, and a limitless source of information for campaign strategy. The use of social networking sites in political parties spans across increased media exposure, funding, participation and has increased mobilisation and enthusiasm in numerous recent political campaigns. Social networking sites are now proven to be unsurpassed in their effectiveness to gather and communicate a targeted political message, raising the stakes in strategy and aggressive social media participation.
