Social networks. It is amazing how quickly these websites grow and gain popularity in our society and how quickly that situation can change. Take Twitter for example. Just a few years ago, when you said the word ‘Twitter’ to your friends, they probably responded with words like ‘What is Twitter?’ but these days it’s the third most popular social network website behind MySpace and Facebook (Ebizmba, 2010). In 2005, Rupert Mourdoch’s News Corporation purchased what was then largely regarded as the world’s biggest and most popular social network site, MySpace. The site grow rapidly into the most talked about social media site. MySpace was the most popular social network site by end of 2008. Since then its popularity and traffic numbers have been rapidly declining. Facebook with its amazing speed of growth also started to have problems with user traffic numbers and Bebo also struggled to regain its popularity and make a profit after a sharp decline. Growth cannot last forever and sooner or later most sites will face decline. If they do not quickly take appropriate measures to make changes it will be too late to recover.
