The Relationship Economy

A community can be defined as a social structure that shares personal values, cultural values, business goals, attitudes, or a world view. In general, a community facilitates and supports the aspirations and the welfare of its participants. Many social networking sites offer platforms for discussion of topics that a community or network finds mutually interesting or beneficial.  In the most concise terms, an online social community is a group of individuals connected by interactions. (Strauss, 2009) These interactions include significant business and commercial transactions. The word “community” is derived from the Latin communitas (cum, “with/together” + munus, “gift”).