By Jeremy Neyman
Users of the internet are currently spending more than 17% of their internet time on social networking sites like Facebook, MySpace and Twitter. This represents a three-fold increase from August 2008 to August 2009 (Nielsen, 2009).
In Australia alone there are currently 9 million Australians communicating through social media channels. It is reported that 75% of Australians have been to Facebook with 59% of them having an account and spending over 8 hours a month on the site. This interaction is ideal for business wanting to get their brand and message in front of their target audience, more so as 86% of people look to friends, family and colleagues to help them decide on their product purchases (smartcompany, 2010).
