SOCIAL MEDIA AND GLOBALISATION
By Amir Millson
Applications of the internet, distinctively the ‘World Wide Web’ over the past two decades has evolved dramatically. The shift from Web 1.0 to the present Web 2.0, from stagnant to highly interactive web pages recognises the cogent turning point in the use of rational internet. Web 2.0 which allow individuals personal input or ‘user generated content’ to a public cyber arena allowing the ability to engage with others beyond geographic confinements. Therefore, this paper will argue that ‘social media’ allows an amplification of human potential benefiting individuals, businesses and communities and serves as a catalyst for globalisation.
