By Alison Stringer
The mobile Internet, and in particular Social Networking Sites (SNS), are set to play a major role in big business’ attempts to transform an estimated four billion people who live in poverty into consumers. These “aspirational poor”, those who earn less than $2 a day and “who make up three-fourths of the world’s population–could contribute an additional $13 trillion in annual sales to the global economy, if only companies would drill deep enough to reach them” (Prahalad in Johnson & Nhon 2005).
