Performative identities in online health and fitness communities are key to meeting fitness goalsDownload
Individuals who are active participants in online health and fitness communities experience greater success in meeting their health and fitness goals when they portray a performative identity of a fit and healthy individual on social networking sites. Firstly, this paper will discuss the role of community in influencing individual members to achieve their health and fitness goals. It will Read more [...]
Tag: YouTube
ABSTRACT
This paper discusses the impact of the YouTube platform and how its social aspects have assisted in the forming of flourishing communities of collective interests. This facet and the social networking qualities of the platform have attributed to the expansion of many channels, including journalists and enthusiasts of new technologies, whilst expanding the ability them to reach an audience in a creative, timely and interactive manner.
Keywords: YouTube, communities, influencers, tech Read more [...]
Abstract
Social networking sites have helped improve the way people express themselves and find their identity. They can also be a place for people to join communities, collaborate and promote activist movements such as the vegan movement. Identity among vegan YouTube influencers is very important as there seems to be a fight for status to always be noticed. One of the more popular types of veganism on YouTube is dietary veganism, with influencers focusing on body image and food choices rather Read more [...]