Identity in Communities and Networks Uncategorized

Identity and An Assumption of Trust in Online Auction Sites

ABSTRACT This paper will argue there is an assumption of trust in online communities such as eBay and that deception by members threatens to damage that trust. Trust is essential for building strong relationships and establishing credibility. An authentic identity helps establish that credibility. Deception threatens the stability of online auction sites, their members and their reputations. This can then have a negative effect on future sales and transactions with others. The studies that Read more [...]