Abstract
Social networking platforms facilitate the creation of networks across borders and cultures, but this highly interconnected world is vulnerable to manipulative business practices such as emotional contagion in favour of growth and success. This paper identifies and examines the potentail reasons Facebook are employing mass-scale emotional contagion to manipulate users on its platforms for monetary gain. The paper concludes that it is likely given the context that Facebook have a history Read more [...]
Month: April 2020
Performative identities in online health and fitness communities are key to meeting fitness goalsDownload
Individuals who are active participants in online health and fitness communities experience greater success in meeting their health and fitness goals when they portray a performative identity of a fit and healthy individual on social networking sites. Firstly, this paper will discuss the role of community in influencing individual members to achieve their health and fitness goals. It will Read more [...]
ABSTRACT
This paper will argue there is an assumption of trust in online communities such as eBay and that deception by members threatens to damage that trust. Trust is essential for building strong relationships and establishing credibility. An authentic identity helps establish that credibility. Deception threatens the stability of online auction sites, their members and their reputations. This can then have a negative effect on future sales and transactions with others. The studies that Read more [...]
Abstract
The purpose of this paper is to examine the positive impact of online gaming on improving relationships, socializing and its contribution to overall personal development. Within this paper, it is argued that games could achieve this through: (1) serving as third places leading to the break-down of conventional social norms; (2) the provision of varied social ties and experiences; and (3) by inciting a greater sense of responsibility and trust through in-game challenges and objectives. Read more [...]
Abstract
Focusing on the recent Schools Strike 4 Climate youth movement, this paper examines how weak ties of Web 2.0 technologies strengthen global advocacy movements. This paper will argue the volume, diversity and speed at which weak ties grow are conducive to activism and that weak ties, global networks and mobility create effective political communities. Finally, the paper will discuss the characteristics of social media and how they offer interesting opportunities for community building Read more [...]
Abstract
This paper is flagging the issue of the impact of Facebook as a lead platform in social media on climate change knowledge and concerns, whilst Facebook provides a source of awareness information; the key issue is misinformation and the drivers behind those responsible for this misinformation.
Facebook is culpable in that it does very little to regulate the information being posted, it allows the right to opinion-ship but lacks credible censorship of sensationalist ideas and content Read more [...]
Although companies are still investing in traditional advertising both on and offline, social media referrals and influencers are increasingly important for brand success. Consequently, creating strong social media communities around brand reputation and loyalty is essential for corporate success.
Abstract
This paper discusses how due an obvious increase in social media users in modern society, the use and effectiveness of traditional advertisements is seeing a decline, only to be replaced Read more [...]
The rise of social media networks has changed how we communicate, and visual communication has seemingly become important because it is more attractive and engaging. Social network platforms that are visually based are beneficial for people seeking to build their own brand as visual communication is effective in reaching large groups of people. Instagram has become more accessible and is now seen as a beneficial tool in the rise of beauty and fashion influencers. Particular features of Instagram Read more [...]
Introduction
Although the rise of Web 2.0 platforms such as social media and blogging sites has allowed feminists to globally communicate, connect and broaden their community, it has not affected any real change for the women who need it. It has helped feminism evolve into a movement that is easily accessible online, yet this ‘Internet age’ of feminism is not as adept at achieving these equalities through action. Social media sites such as Facebook and Instagram, blog websites, and other Read more [...]
Social Network Sites allow users to create powerful online identities by portraying their strong moral codes by virtue signaling their activism to causes and movements such as veganism, which has grown in popularity exponentially with the uptake of Social Media.
Abstract
This paper will discuss the performance of online identity and how people can demonstrate their moral and ethical codes with a few keystrokes while not actually having to necessarily demonstrate their commitment to them in Read more [...]