Tag: social network

Facebook: Social network site or privacy-invading, surveillance-enabling data harvester?

Adam Meyer
Abstract: Facebook has become an apparatus for a performative and competitive collection of ‘friends’, a tool that facilitates both state and corporate surveillance, and interpersonal surveillance between friends, (ex) romantic partners and (potential) employers whilst users simultaneously watch and are watched. Given currently unfolding events embroiling Facebook, this paper will provide ample evidence that Facebook should be treated with extreme caution if one cannot completely avoid it.   Keywords: Facebook, Read more [...]

Rounding up the loyalists: Building brand communities in Web 2.0

Sarah Heath14 Comments
Abstract The following paper considers three diverse online brand communities as examples of how businesses create browser-based platforms to engage with their customers and build loyalty. Since the advent of Web 2.0, and the ability for internet users to produce and distribute content easily and cheaply, businesses and marketers question how to be heard in a changed and changing media landscape. The purpose of this discussion is to show that brand community success is not accidental: I argue that Read more [...]