Tag: connection

Examining the exploitive nature of Companies within Virtual Communities

Angela Lougheed10 Comments
This paper explores how companies employ social networking sites and online platforms to engage with existing online communities to develop exploitative relationships with potential consumers. Examining the exploitive nature of Companies within Virtual Communities. Angela Lougheed Student Curtin University Author Note Angela Lougheed – Student NETS2004 NET204 Social Media, Communities and Networks To read offline download PDF: Net204_Final Conference_Lougheed Angela for web   This Read more [...]

Goodreads in the development of personal relationships on discussion boards through shared common interests

Peter Van Werkhoven9 Comments
Download PDF Abstract This paper will explore the development of relationships through discussion boards on Goodreads by arguing that online discussions give young people who are unable to communicate offline a chance to connect with others through a shared interest. This paper will also argue how through anonymity and pseudonymity young people have a chance to create a personal persona that aids them in the development of self.   Discussion Online discussion boards, chat groups, and Read more [...]

Rounding up the loyalists: Building brand communities in Web 2.0

Sarah Heath14 Comments
Abstract The following paper considers three diverse online brand communities as examples of how businesses create browser-based platforms to engage with their customers and build loyalty. Since the advent of Web 2.0, and the ability for internet users to produce and distribute content easily and cheaply, businesses and marketers question how to be heard in a changed and changing media landscape. The purpose of this discussion is to show that brand community success is not accidental: I argue that Read more [...]