3 thoughts on “Attracting employer and recruiter attention through self presentation and impression management on LinkedIn

  1. Hi Chris,

    Thanks for an enlightening account of LinkedIn, I had previously not familiarised myself with the professional attributes it possesses. It’s a source of much paranoia to consider that flippant comments or posts amongst friends can potentially cause influence on future employment. I have reached a stage where I am wary of my digital footprint particularly when I write anything for public viewing as I am trying to move my career forward, which is difficult enough without giving people more of reason to not hire me. It is interesting to consider though that over-thinking what we post and being too stale may also be of detriment to our career prospects in terms of personality playing a part in assessing how one may fit into a team culture. I personally believe there are intangible qualities about people that online profiles do not divulge, and so it seems businesses relying upon LinkedIn are potentially missing out on an employee base which can provide an edge for their business. On the other hand, creating an embellished version of one’s self is intrinsic to furthering one’s career, and LinkedIn serves to streamline this.

  2. Hi Joel,
    Thanks for your feedback and I am glad you enjoyed reading my paper. Our lives have become so reliant on digital media and technology that it was only a matter of time before businesses would start to take advantage of the massive amount of social media data and presence. My experience with LinkedIn is actually to network with colleagues and other professionals rather than with recruiters. It was a way for me to stay in touch with my professional network and to engage in a social professional manner. It wasn’t until recently a friend of mine pointed out that a well maintained profile can lead to job opportunities as businesses are using automatic API data pulls from LinkedIn to analyses potential role fits. I agree with you that LinkedIn will never replace the “human factor” however, the advancement in artificial intelligence and automation might change how we interact with recruiters and businesses online resulting in a heavy focus on self presentation. A hypothetical question to ask… Is your online professional profile a true representation of one’s self or who you want/think you should be?

  3. Hi Chris,
    that was a really informative read. I’m actually glad you wrote about this because I only recently created my own LinkedIn profile and I have never really put any thought into how the our data and general interactions are used and shared to recruiters. I only use LinkedIn to follow notable people in the industry I’m trying to break into and for getting recruitment advice – I never post anything of my own or interact with many people on there.

    After reading your paper I understand a bit more that everything we do on LinkedIn is tracked and recruiters can send us targeted job ads. Obviously there is good and bad to this, but in my position as someone trying to change career and start off as a newbie in a new industry, I definitely think I need to start being more proactive on LinkedIn!

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