Social networking communities have become more popular since the introduction of Web 2.0. A major research study on the use of digital technologies by adults from 16 industrialised nations suggests that on average they spend a third of their leisure time online, belong to two social networking sites and have regular contact with people who they have met on the Internet (Harrison & Thomas, 2009). Social networking websites can be defined as web-based services that allow individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection and view their list of connections and those made by others within the system (Harrison & Thomas, 2009). One of the most common social networking communities is Facebook. The popularity of social networking communities such as Facebook demonstrate the addictive appeal of online and virtual communities across generations and cultures, particularly their attraction to teenagers, housewives, students and a new group of recently enfranchised elderly digital immigrants (Harrison and Thomas, 2009). For my conference paper, I am going to focus on Facebook and how people behave and present themselves on social networking sites. I will talk about how a lot of people create fake accounts on these websites and the reason why they do this.

Facebook is a social networking community that was created in September 2006. It was first created by a few college students in Harvard and was initially for use in within the university but slowly expanded worldwide (Carlson, 2010). Users do not need to pay any money to join this social networking community. Facebook allows users to create profiles with their photos, contact information and personal information. The main purpose of Facebook is to allow users to socialize and make new friends. Users can choose to communicate with their friends privately (through Facebook chat and messages) or publicly (writing on their ‘walls’). Other than that people can join interest and fan groups and even play online games. The Facebook boxes section includes mini games, a showcase for specific interests, and some other time-wasters such as brain teasers and perusing images or video to show on the profile page (Keenan, 2009). These elements are all add-on applications from third parties that have agreements with Facebook.com (Keenan, 2009). For privacy purposes, users can edit their own privacy settings to choose who can and cannot view their profiles.

There are a lot of users on Facebook but some of the people who join this social networking website seem to be creating fake accounts. Facebook has reached a level where the user base is roughly estimated to cover around 37% of the total world population and along with this huge user base, the fake user base has risen to 27% of the total Facebook users (Nyberg, 2010). In other words, it means that if you get 10 friendship requests a day, then out of that 10 only 7 or 8 are real and the rest are fake (Nyberg, 2010).

Facebook states in their terms and conditions that users should not provide any false personal information or create an account for anyone other than themselves without permission (Feds create fake accounts on SNS to collect evidence, 2010). There are a number of reasons why people create fake accounts on social networking websites instead of using their own identities. According to Dababneh (2008), the few reasons why people do this; it can be because of shallow relationships, for example, lovers testing and teasing each other. The other reasons could be because the person wants to take revenge, or that person likes to be stupid and fool around (Dababneh, 2008). However, the most common reason is because people do it for fun. It is especially common among the youth to set up fake accounts to fool their friends and colleagues on social grounds (Nyberg, 2010). Because of this fun habit of fooling others on Facebook, it has given a rise to fake account holders, sometimes even in the name of a real person who never used Facebook in his life (Nyberg, 2010). For example, just for the fun of it, some people would create fake Facebook accounts and use them to add their friends just to disturb them. Some even make fake accounts just so that they can put that they are in a relationship with someone when actually the person does not exist. Take for example the teenagers nowadays. There are a number of my friends in Facebook who are in fake relationships with random accounts they made up themselves. When asked why they do so, they said that they do it just for the thrill of it or to pull a prank on other people. The reason why people do this is because they may not be happy in real life because they do not have someone but while online, they can fool others that they are actually in a relationship.

Other than that, there are also a few number of users on Facebook that like to claim that they are in a relationship with someone else when they are not. For example, two best friends would change their statuses and mention in their profiles that they are both in a relationship when they are not in real life. This can also apply to people of the same gender. Because they are good friends, they like to state it in their profiles that they are in a relationship with each other. It is just because of the fun of it.

The second reason why people create fake Facebook accounts is for business purposes. It is very dangerous because there is a rise of fake accounts in Facebook. This is why every business needs to be smart while converting a Facebook lead to a prospect (Nyberg, 2010). Most of the fake business accounts are used by some companies themselves to promote their products; this is because people find it more convenient to believe in a product or a service when an individual refers or endorses it (Nyberg, 2010). If you look carefully, you can easily find out a good number of projects posted to create bulk Facebook accounts. The third reason is because of niche; there are a lot of groups or fan pages in Facebook and in order to grow the visibility of these groups or fan pages, the use of fake accounts is the best source (Nyberg, 2010).

Other than creating fake accounts on social networking websites, there are also people who hide their own identity online; meaning that they create a second identity online. The reasons why people do this are almost the same as why people create fake accounts on Facebook. However, there are people who create second identities online because they are not happy with themselves in real life. So when they are online, they can be a person whom they have always want to be. However, sometimes these people create conflicts because sometimes they steal other people’s photos and claim them as their own. Some people may even meet new people online and get into relationships while the other person does not even know that they are lying to them and they eventually get hurt.

Even though Facebook has a policy that people should only use their real names on the social networking site, there are also people, especially students nowadays saying that they modify or change their real names on the social network Facebook. This is because they are worry about how potential employers may perceive their online presence (Katz, 2010). Some people do not use their real names on Facebook because they do not want their workers or fellow colleagues to get too much information on their personal life. According to Dababneh (2008), some people create fake accounts just to monitor other peoples’ lives. Because Facebook is getting more and more popular these days, even parents join Facebook so a lot of teenagers like to use fake names so that their parents will not be able to find them there. These are all done because people don’t want their some people to think of them otherwise or either want privacy to themselves.

In order to prevent from all of this from happening, it is important that people know how to differentiate a real user from a fake. There are several methods which people can take note of. First of all, look for the address because most of the fake users in Facebook do not have a proper address in their info page (Nyberg, 2010). The profile picture is also another way to see whether a person is fake or not. Because fake users want to amaze us, they have pictures in their profiles. However, these pictures are merely collected from dating sites and other image sources. So in order to find out whether real or not, relate the images to the address or the age provided by the user (Nyberg, 2010). The friends list of a particular person can also tell you whether he/she is real or not. If a user’s address is from a particular region but they do not have friends from this place, then it is important to be cautious because it is uncommon for a person to not have any friends from their own place (Nyberg, 2010).

Because of the rise of fake accounts on social networking websites such as Facebook, they have taken actions in order to prevent these problems from happening. To make sure that people cannot set up accounts with fake names, the site has a long, constantly updated “blacklist” of names that people cannot use (Ortutay, 2009). Examples include names such as Batman or names tied to current events, such as Susan Boyle. Facebook has now taken actions to delete fake accounts on the social networking website. Once the site disables an account it deems fake, the holder has to contact Facebook to prove it is real (Ortutay, 2009). And in some cases, the company may even require the person to fax a copy of their government-issued ID, which Facebook says it destroys as soon as the account is verified (Ortutay, 2009). However, sometimes they made mistakes because the accounts they deleted or banned are real accounts. Take for example a woman, Alice Istanbul. She woke up one day to find herself locked out of her Facebook account because Facebook suddenly deemed fake. This was a very big problem for her as she was cut off from her friends, including many that she had no other way of contacting. Not only that, she also had no access to the pages she had set up for the jewellery design business she runs from her home (Ortutay, 2009).

In conclusion, there are a lot of reasons why people create fake accounts of social networking websites such as Facebook. These social networking sites are trying their best and doing what they can to stop this from happening. Even though actions have been taken to avoid these problems, it is still happening but hopefully this problem will stop soon.

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