The addictive nature of social networking sites has facilitated the downward spiral of communication skills.

 

When a new communication medium is introduced, individuals are quite taken by its uniqueness or novelty. A definition of communication by Lierouw (as cited in Israelsen)  is the “process of sharing ideas, information, and messages with other in a particular time and place” (Israelsen, A, p2, 2005) Participating in the information age requires individuals and societies to quickly and effectively communicate and disseminate information like never before. This is particularly evident in regards to communication on social networking sites which has resulted in communication methods being shortened to, as few characters as possible, it has diminished spontaneity as individuals can delete or reword conversations before they post their comments and more importantly the devastating effect social networking sites have on the transitioning of “slang” into the everyday dealings with face to face communication with individuals in the real world. The effects of social networking sites has been a concern for a long time where there are concerns of the social influences it has on communication with family and friends, and the addiction it causes.

Internet addiction is a fairly new term and is based upon subjective experiences of self reported internet addicts. Recent reports by Brady (as cited in Young) has indicated that some on-line users were becoming addicted to the Internet in much the same way that others became addicted to drugs, alcohol, or gambling (Young, K, p2, 2004). Addiction of any kind is normally affiliated with the user having an uncontrollable urge, which leads to a loss of control and a preoccupation with use.

“Longitudinal internet use, explore and investigate whether internet use has directly decreased  face-to-face communication, another research company, Internet Addiction Research, main focus is  try to find which psychological factors lead to internet addiction and what kind of social  dysfunction effect this addiction bring to users  rephrase” (Jenny GR, 2009).

As the Internet permeates our lives there will be more reported cases of internet addiction, which will ultimately affect the way in which users will continue to communicate with each other.

A social networking site is a “web-based service that allows people to set up public or semi-public profiles sharing interests, photographs and generally letting people know what they are up to” (Dune, A, Lawlor, p46, 2010). Profiles offer a forum for communication and interaction between participants, usually in the form of a comments section. Social networking sites have evolved from an early online chat to an internet based form of a virtual community, which attract millions of user’s world wide, and are not bounded by age limits, with many individuals embracing social networking sites, and now have integrated this communication method into their daily lives. These sites are based on the premise of relationship creation and maintenance, either with existing members of a social circle or connecting people with similar or shared interests (Dune,A, Lawlor, p46, 2010). The rapid proliferation and acceptance of technology during such a relative short period of time can cause great concerns as it can have drawbacks, such as addiction, communication barriers. Over recent years several social networking sites have become increasingly popular amongst people. More recently however, has been the explosion of how communication is focused within social networking site like, Bebo Facebook, Twitter and Secondlife.

Bebo is a social networking site that has been shaped both by its designers and its participants as an age-appropriate web site for 14-16 year olds Bebo is a popular way to communicate for young teens, with the main focus being a degree of gratifications they receive by using the site and by examining other ‘friends’ pages it allows them to communicate with others. Communication on Bebo differs from face to face communication, a recent article describes this difference, “The affordance of online communication in giving time to think, either to compose clever ‘‘come backs’’ or to revise wording” (Willet, R, p293, 2009). Online communication on Bebo can be viewed as having a non personal nature, as it provides an environment that can offer its user’s relative shelter from embarrassment or rejection by allowing teenagers to filter online communication. The context in which they communicate has an effect on how the message is transmitted and how it is received is also having a profound effect on the way in which teens communicate. The context of online communication may bring with it additional issues that will have an effect on the intended message. Parental supervision and interference on teens social networking sites have seen the teens invent their own communication language. The challenge of this communication is the difficulty of translation and that of being understood. Often these posts are hard to decode. A recent article by The New Media Consortium; describes these signals, “As more people participate in these kinds of communications, signals that were developed to add context to text-based messages, like smileys (☺) and tags (like <rant> </rant>), are slipping into the mainstream.” (The New Media Consortium, p 4, 2007). As these young consumers’ are developing the need for independence it is also positioning them to become dependant on online communication technologies as reported by Pew Internet on a teenage girl.

“It sounds stupid and everything but like once you like get into it it’s really like addicting – just like everything. Like you have your song and like you write like all this stuff about yourself and like all my friends basically have it.  So like we always like read each other’s pages and like call each other and like kind of, and like you put like 300 pictures up so . . . people’s pictures and stuff and comments.”  9/10th Grade Girl, Midwestern City (Pew Internet, p 1     ).

 

As teens progress away from this site they will seek out other social networking sites for further exploration and navigate towards sites like Facebook. Furthermore, as communication continues to evolve on these networking sites they will continue to attract a substantial number of members and it is these user’s attitudes towards communication that will remain as a focus.

Facebook is similar to Bebo but directed at an audience of adults. As well as sharing information and photographs, there are an endless number of applications you can add to your page allowing you to take quizzes, ‘buy’ gifts for friends and recently Farmville. This application is designed to get the user to “attend” to your farm whilst communicating with your neighbour. If a user does not log on and attend to his farm his crop will die off, therefore user’s are ‘farming’ for hours on end and user’s are becoming addicted with application. An article in Scientific American Mind, Facebook was the main discussion focus where a guy named Steve is letting everyone know his daily, if not hourly, updates into his life. The article continues on describing how his Facebook pages is littered with entries like “Just finished my java mochaccino and about to walk Schnooker” and “Lost recipe for my scrumptious caramel fudge cake … super bummed … sigh”. Steve’s entries in Facebook, however indicates the type of conversion you have throughout the day and disregard as comments, a person’s thoughts, rather then a conversation, or more importantly communication where the receiver deems worthy of a response which is in this case superficial thoughts. The Internet has always provided a loose forum for the like-minded to congregate, but social networking contributes considerable structure to the chaos, allowing people to communicate more consistently and vigorously than ever before. (DiSalvo, D p1, 2010). Social networking sites are built on the base of superficial “friendships” with many individuals driven by communication between friends.

Technology advances at such an accelerated pace it can be difficult to be at the forefront of technology and its inner workings, especially if you are new to the game. The transitioning period has hardly been noticeable as we have progressed from email to chat to blogs to social networks and more recently to Twitter. Twitter is a popular micro-blogging platform in which you send messages (tweets) to friends, family and colleagues. “This fairly new method of communication has taken off in the last few years.

“What started out as a fun way for teens to share information with friends and network with people from other geographic areas has officially gone to the next level. According to the Nielson Survey Twitter has grown 37,000 percent from the previous year” (Communication through Social Networking, 2009).   

Social networking sites like Twitter is primarily altering the social dynamic by complicating the way in which people communicate. Starting a conversation on Twitter is much the same as starting a conversation in real life. The most obvious difference is you need to communicate in 140 characters or less.  With such a constrictive limit you need to be short and concise, unfortunately this also means that conversation are restricted, undescriptive and often can be open to misunderstanding where opportunities for mis-interpretation will multiply.

This is indicated by Fawkes and Gregory by stating “its reach is limitless, is not time-bound, it can be accessed when the user wishes; and it is capable of providing communication channels on a vast scale” (Fawkes & Gregory, p114, 2000). The bounding forces of social networking sites like Twitter sees the user’s interactions are often peculiar to newcomers who get frustrated when their intended message is not what is interpreted. As Twitter’s popularity has grown there are people spending all day twittering and are showing signs of twitter addiction. “Twitter has been described as fun, trivial, innovative, addictive, a waste of time, and potentially a powerful social networking tool; but its implications for teaching, learning and creative expression, if any, are not yet fully understood”(The New Media Consortium, p4, 2007) With the use of traditional computers individuals were not always able to communicate instantaneous, but used in connection with mobile phones the gap is eliminated thus there has been an increase of chatting and twittering on mobiles, resulting that Twitter’s feature of integration with mobile networks allows updates to be sent to hand held devices thus allowing users constant contact with the Twitter network giving them real time consumption which is what people are craving (Keenan,A, Shiri, A, p 11 ,2009). The phenomenon of quick updates has been dubbed as micro-blogging and this simplicity assists in messages delivered directly to you device. “Twitter is quick, direct and multi-modal. In an era when sites like Facebook and MySpace seem to have the social web covered, a simplified service like Twitter offers a unique alternative” (The New Media Consortium, p 6, 2007). It is ironic that social networking sites, which are designed to keep you in touch with friends, could potentially cause user’s to become addicted and therefore, could actually alienate an individual. The problem is that the virtual world in which social networking sites operates is not the same as the real world. It has the potential to take the user from social networking to social dysfunction. “These people are ignoring their children, their jobs, their “real” life, in favour of the social networking site. These “addicts” note how wonderful this virtual world can be and how people tend to put their best face forward” (CNN Health.com p1, 2009). By putting your best face forward, your communication therefore may not be as genuine and mis-interpretation could happen, therefore social networking sites are not an effective form of communication.

The communication game has changed again in the form of Second Life. Second Life enables its users to interact with each other through avatars, which are named residents, Second Life is for people aged 18 and over, while Teen Second Life is for people aged 13 to 17. Communication on Second Life is conducted through avatars via local chat or global instant messaging. Conversation between avatars is public and is visible to any other avatar with a given distance. Instant messaging is used for private conversations either between two avatars, or among the members of a group, or even between objects and avatars. Instant messages may also be sent to a persons email when the resident is logged off; this message is also saved and viewed when users log on. This instant saving of conversations is evident that communication of the destruction of face to face conversations, where they are stated then discarded. If a message is sent to an offline resident it will also be saved to be viewed when they log on. Recently Amazon Web Services began with a new communication medium on Second Life by conducting its first conference. This communication method will have people developing new communication methods that will have people wanting to explore, with this new communication medium comes new rules and possibilities.

Social networking sites have complicated the way in which we communicate to each other through the evolution of new forms of digital communications. To be able to expedite this technology into our fast paced lives, our time budgets have become reorganized to include these new communication forums. If this reorganization is not monitored, it can cause addiction. Social networking sites have created a completely different way of communicating and communication in the future will ultimately become the focus on the user’s ability of transitioning from one form to another that will sustain the essence of communication. For many young people interpretation and communicating this way is already second nature.

 

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