Introduction
Social networking sites have acquired such a huge following in a short amount of time it is understandable that there has been both positive and negative impacts. Here I will argue that social networking sites have a negative influence on teenagers, in the workplace and society in general. This paper is a component of the Social Networking stream for the NET204 Conference as it relates primarily to social networking and the impact it has on society. It is important to gain an understanding of what social networking is and to be aware of the influence it has on society. Social networking sites allow their users to build a profile of themselves which is freely available to a select community with links to others within the community who are able to view and share information (boyd & Ellison, 2007). There are already over 400 million users accessing Facebook (Kirk, 2010), 75 million registered users on Twitter (Gaudin, 2010) and 125 million users with access to MySpace (MySpace, n.d.). In such a short period of time social networking sites have thrived in the community, impacting the lives of both adults and teenagers alike.
There has been a considerable amount of negative publicity regarding social networking sites and the media has contributed a great deal towards public concern over this phenomenon. Livingstone argues “at best, social networking is time-wasting and socially isolating, and at worst it allows paedophiles to groom children in their bedroom or sees teenagers lured into suicide pacts while parents think they are doing their homework” (2008, p.395). Unfortunately, there is a dark element to social networking and without appropriate supervision, it can become a dangerous activity. The majority of unwanted sexual solicitation is associated more with chat rooms, however, this still does occur on social networking sites with 4% reporting an incident through social networking sites from a study of 1,588 youth in 2007 by Ybarra & Mitchell (as cited in Pujazon-Zazik & Park, 2010). Online sexual predators often prey on youth. They learn how to speak teenager’s language, understanding their interests and cultures in an effort to be able to relate with youths in a bid to become close and intimate (van Manen, 2010). It is not unusual to build a relationship online with someone without ever meeting them. Unfortunately, some young people are not aware of security issues and the need for privacy. They can easily provide personal information and become intimate with strangers online not being fully aware of the consequences (van Manen, 2010).
Friends: how many is too many?
Popularity is important for most teenagers and with the introduction of social networking sites, some teenagers can feel the pressure of being accepted. Many users on social networking sites have lists of friends sometimes in the hundreds or even thousands (Buffardi & Campbell, 2008). Are these really friends or acquaintances or are they people they have never met? The Collins Australian Dictionary (2007, p. 650) defines the meaning of friend as “a person known well to another and regarded with liking, affection, and loyalty”. A study by Zywica & Danowski, 2008 (as cited in Utz, 2010), considers the number of friends relates to popularity. The more friends a user has the more popular they become. This may lead to insecurities for users who have a small number of friends. Hutson (2009) also claims that too few Facebook friends may label you a “loser” and too many brand you a “social slut”. Hutson (2009) believes people are “friending out of desperation rather than popularity”.
Social networking sites are a very self absorbing pastime. As Livingstone argues, “social networkers are supposedly wholly narcissistic” (2008, p. 395). Narcissism can have a negative impact on the individual and their friends. Social networking sites are an appropriate venue for narcissists as the ability to maintain a large number of superficial friends and being able to self promote is important (Buffardi & Campbell, 2008).
Workplace Conflict
Another serious repercussion of social networking is the effect it is having in the workplace. There have been numerous news reports regarding users of social network sites losing their job or had disciplinary action over inappropriate postings on these sites. Virgin Atlantic sacked a number of its staff for posting offensive comments on Facebook about passengers (Fairfax Digital, 2008). Many companies have banned employee access to social networking sites as it has been regarded as unproductive. According to Nucleus Research (2009) “companies effectively lose an average of 1.5 percent of total office productivity when employees can access Facebook during the work day”. This research (2009) was conducted using 237 randomly selected office workers where “one in every 33 built their entire Facebook profile during work”. Politics, although embracing social networking sites for the recent elections, has also dismissed employees because of Facebook postings. A political advisor was sacked for posting offensive content on Facebook (Violante, 2009). There are prospective employees missing out on jobs because of Facebook postings. What may be an innocent posting between friends can become public knowledge. Bragging about drinking and drugs can be detrimental to your career (MSN NZ Money staff, 2010). Teenagers are publicly displaying reference to inappropriate behaviour on their profiles and it may affect future employment opportunities and college acceptance (Pujazon-Zazik & Park, 2010).
Impact of Cyberbulling
One major problem with social networking is cyberbullying. Pujazon-Zazik & Park (2010) identify the negative effects of online socialising including cyberbullying, risk taking activities and sexual predators. Bullying actions can range from posting malicious photos to spreading rumours and intimidating users (Pujazon-Zazik & Park, 2010). As it is easy to be anonymous on social networking sites, it makes it a simple job for cyberbullies to target their victims. The incidence of cyberbullying is mainly targeted at teenagers. According to an online survey conducted in the US in 2007 by Ybarra & Mitchell (as cited in Pujazon-Zazik & Park, 2010, p.81), “1,588 youth reported an online harassment last year”, that’s 33% of those surveyed. Activities associated with risky behaviour include swear words, referenced alcohol use, marijuana use, tobacco use, and revealing photographs (Pujazon-Zazik & Park, 2010).
Facebook – A Destructive Effect
Sadly, there are many negative aspects to Facebook which outweigh the positive. As previously mentioned, cyberbullying is one facet of social networking which cannot be ignored. Recently when a teenager committed suicide in the US there were hurtful posts about the teenager after her death (Associated Press/NBC New York, 2010). In another incident a teenager in Britain jumped to her death after reading cruel messages on her Facebook page (Wynter, 2009). These instances of cyberbullying are becoming more prevalent and are a facet of social networking which creates a negative influence. In 2008 in the UK, a husband killed his wife when not long after they separated she changed her Facebook status to single (BBC News UK, 2008). The impact postings on social networking sites can have on people should not be underestimated. Another more recent incident was of a child contestant on “Britain’s Got Talent” television show. The child star had sickening messages left for her by paedophiles on her Facebook page (Robertson, 2010).
You don’t have to look far to find articles about the negative impact of Facebook: “Café boss uses Facebook to sack schoolgirl” (Australian Associated Press, 2010), “Murdered Michelle’s Facebook tribute defaced” (Kwek, 2010), “Facebook linked to rise in syphilis” (Moses, 2010). Another problem that has emerged from Facebook is tagging photos. It may seem insignificant but tagging photos can be a socially unpleasant. Thompson (2008) recites a conversation he overhead between friends where one was complaining that old high school photos of her were being tagged and appeared in searches for her. Her grievance was the photos were “hideous” and she didn’t want anyone finding them. Thompson (2008) also reveals Facebook users are staying registered just to keep track of what is being said about them to ensure their “virtual version” of themselves is accurate. If you don’t define who you are, someone else will. There is a great amount of pressure put on teenagers today and with the introduction of social networking sites this has contributed to the stress (Livingstone, 2008).
The Twitter effect
Twitter has also received negative feedback since its inception in 2006. The mere fact that tweets are limited to 140 characters reveals that there is no real content within tweets, making them insignificant. To support this theory, Thompson’s (2008) article delves into intimacy on social networking sites, describing social network site postings as ‘mundane’ and ‘ambient updates’. Alex Beam, a Boston Globe columnist, questioned (as cited in Thompson, 2008) “who really cares what I am doing, every hour of the day? Even I don’t care”. Pemberton’s (2009) article also illustrates the unexciting phenomenon of Twitter. Dr David Lewis (as cited in Pemberton, 2009) states that Twitter users are insecure and are using Twitter to give their lives a sense of meaning. However he recognizes that Twitter will not cure insecurities but only prolong them. Twitter is a useful marketing tool for people that want attention and want to be at the forefront of people’s minds (Pemberton, 2009).
The fall of MySpace
“In 2007, MySpace.com accounted for 80 percent of visits to any social networking website on the internet” (Reuters as cited in Patchin & Hinduja, 2010). MySpace’s popularity has diminished somewhat with the introduction of Facebook and other social networking sites however MySpace is still considered a popular site for teenagers. Patchin & Hinduja (2010) have detailed that adult males have made friends with teenage girls on MySpace and then abused them or had sexual relations with them which has occurred in states across the US. A case which received plenty of publicity was in 2006 when a 13 year old girl in the US, Megan Meier, committed suicide because a “make believe” boyfriend broke up with her. The “make believe” boyfriend was in fact the mother of another student who wanted revenge for gossip about her own daughter (Dillon, 2009).
Spamming Concern
To add to the list of dangers, spammers are also an impediment when it comes to social networking sites. A recent article details Facebook users being the target of spammers trying to steal passwords and other data (Kirk, 2010). The number of articles available to warn users of inherent risks within social networking sites is increasing. Brenner (2010) discusses the problems with Farmville, a farm simulation game within Facebook. The more information users supply, the more of a target they become. For anyone looking to steal information, applications like Farmville are a perfect tool to deceitfully obtain information about users. Another article “Seven deadly sins of social networking security” (Brenner, 2009) outlines the negative effect of sharing information, ensuring there is a balance between personal and professional information, and being mindful of the amount and type of information is posted online. Identity theft is a big problem amongst social networking sites. With such a large amount of information publicly available concerning individuals, it can be used to create a false persona. “People may claim connections to celebrities or other high status people to raise their own status” (Donath & boyd, 2004. p.7). The ease with which someone can create a fake identity and masquerade as another person is unsettling however with the amount of personal information available online it is not surprising.
Conclusion
Social networking sites have taken the world by storm and are not going to go away any time soon. Unfortunately, there are many aspects of social networking sites that are detrimental to user’s privacy and social standing. As I have outlined in this paper, the dangers range from being socially isolated to being stalked b sexual predators. Also, people who already have a tendency towards narcissism have thrived using social networking sites. Cyberbulling is another negative upshot related to social networking sites. The large amount of incidences relating to teenage suicide connected with social networking sites has also contributed to the negative effect. Furthermore, having an influence in the workplace and having an impact on employers using social networking tools to judge a prospective employee is frightening. Personal space is no longer personal. Not as damaging but can be just as humiliating for some users is the idea of collecting friends and the number of friends being associated with popularity. Having to also deal with identify theft and security issues makes it a tool with numerous different aspects users need to be aware of. Maybe social networking is not so social after all.
References
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The failings of social networking by Elizabeth Power is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 Australia License.
By Elizabeth Power

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