Social networking has many benefits but it is also prone to abuses that make it look like a curse.

Author : Ernest Hojilla

Introduction

Online social networking has over the last few years changed the way people connect and communicate. Many of the Internet users may have heard of Facebook and what it does. Well, Facebook just happens to be the most popular social networking website. But what really is social networking? In simple terms, social networking is putting individuals together into specific groups according to some common attributes like education, religion, age, and interests, among others. To complete the definition you can imagine such groups of people, for example, friends, family, students’ e.t.c sharing information and experiences online. In addition, the users are able give their comments or feedback. This is what social networking is about.

Besides, Facebook, there are other social network sites like MySpace, Twitter and LinkedIn, among others. The popularity of social networking has been growing rapidly, perhaps much more that any other Internet technology in recent times. To correctly gauge its popularity, it is important to look into statistics. It is estimated that Facebook, the leader in the social networking, has more than 400 million active users; including the 110 million from the recently acquired My space. (Ralph, 2010). Twitter has about 60 million users and Linked In, 35 million. With this high number of users, social network is a clearly an expansive Internet business which benefits users in a number of ways.

Social networking allows people to connect and interact remotely. In addition, it offers an opportunity for instant feedback and often, audio conversation is enabled. Business can be transacted, clarifications sought and other deals sealed on the net within a short time. Generally, it is cheaper to use online social networking than the traditional forms of social interactions. Before coming in of these networks, for example, people used to incur more expenses on travelling and print media. In particular, advertising for products and services was mostly done in print media. Presently, a large portion of advertisement is done through social networking, and the cost has significantly reduced.

While there are many benefits in social networking, there are abuses and negative attributes that are linked to it. To a great extent, social networking thrives on trust because individuals hardly know each other. However, over the years, social networking has attracted a fairly large number of undisciplined users and they are largely to blame for the abuses. The common abuses include computer bullying and crimes associated with creating fake social network profiles; which are then used to bully, threaten or cheat unsuspecting users. Within the working place, social networking has been abused too, mostly through improper use of employer’s resources. There are also allegations, though largely unsubstantiated, that social networking harm children’s brain. They are affecting us in one-way, or another This paper discusses these abuses and how they have impacted into social networking.

Cyber Bullying

Cyber bullying is one of the most common social networking abuses. With more than 70 million Internet users being active in social networking, perhaps this is expected. Cyber bullying is more or less like the normal bullying we encounter in our daily lives only that it is done through the Internet. “…it refers to bullying through information and computer technologies… internet chat rooms, and instant messaging-and the latest trend-social networking websites such as My space, Face book and Bebo”. (chris, 2007). Though cyber bullying can be found in other facets of the Internet, it is most common in social networking sites. Though cyber bullying is mostly targeted to children and teenagers, adults have not been spared either. How then does bullying manifest itself?

A study of 15,000 pupils conducted by the National Centre for Social research offer some insight. (Polly.C,2009). Pupils who participated in the survey mostly reported name-calling, threats of violence, and being ‘frozen out by their friendship groups. Generally, bullying is accompanied by undesired effects such as exclusion from school, as happened to some students in the study. Needless to say, it also causes fear and distress. And, taking into account that the essence of social networking is indeed trust, the harassment unleashed to the victims of cyber bullying is unacceptable. Even with these negative effects, there are major indications that a lot of cyber bullying if happening in social networking.

A web-based study involving 1,454 kids, which was conducted at the University of California in 2008 clearly shows how pervasive bullying is. (Desiree, E. 2008) According to the study, three out of four teens were bullied online during the previous year. Strangely, as the results of the study show, “only 1 out of 10 kids told their parents or another adult about it” Without doubt, the traditional forms of bullying have been replaced with the online type of bullying. Recently, the Science Daily estimated that around 10 per cent of all adolescents in grades 7-9 are victims of Internet bullying. (Science Daily, 2010). Internet bullying is worse compared to conventional bullying because it can be unleashed to its victims anytime and anywhere. The fact the bullying comes from unknown and discreet sources is also a point of concern. Of course the more difficult it is to trace the net bullies, the harder it becomes to eliminate them.

Ethics and Employee Abuses

In virtually all-social networks, creating user profile accounts is free and involves relatively simple steps. Again, some people have abused this gesture. There are numerous reports about people setting up fake profiles, which they use to molest, threaten or bully some users known to them. But of most interest are the ethical and moral implications among some vulnerable groups. For instance, with the social networking all around us, it is very easy for children to access adult sites. In a study reported by BBC in 2006 it was revealed that, the ease with which accounts can be created left open many avenues for abuse. In this study one researcher posed as a 14 year old on MySpace and proved that no identification was required, neither was there means of carrying out age check. Also in another incident of cyber bullying, one teenage boy organized a vote on his page on whether a girl had AIDS. (BBC News, 2006). Even worse there was evidence to show that upon signing in, one can easily find link to pornographic images. With these malpractices, the trust in social networking is waning and users are getting to be more cautious.

The social networking abuses have also found their way in work places. The service providers themselves, it seems, are culprits too. Recently, Face book was in the news with two employees being accused of abusing the privilege of universal access. (Raywood, D 2010). An insider source revealed that one of the accused “manipulated some other person’s data, changed their religious views or something like that…., but he got reported, got found out, got fired” Other form of abuse reported involved viewing other peoples profile without the required permission. Besides the facebook abuses, there is a good chance that it is happening with more social sites. Another company, Computing reported that eighteen officers from the Scotland Yard received warnings for misusing social network sites. The Metropolitan Police had also disciplined five civilian staff for committing the offence. The policy is that staff cannot access social networking sites for personal reasons. (Computing, 2010). It must be pointed out the abuse by the service provider is a grave one for it somewhat makes users loose confidence with social networking services.

With the popularity of social networking reaching an all time high, new concerns for companies have emerged. The main issue is how to ensure the employees are granted their freedom to access social sites and at the same time perform their duties. A study reported in Bloxx, a Webster’s filtering blog, further points to the costs incurred by companies through social networking. For example when staff spend time surfing non-work related sites. According to the Bloxx report “ internet abuse cost companies dear:.., it costs businesses #120,000 per year- without factoring in overheads or opportunity costs.(Bloxx, 2008).When employees spend a lot of time networking operational efficiency is somehow compromised.

Harm to children and young people


Another serious negative effect that has raised concern is the allegation that social websites causes harm to young users. “sites such as Facebook, Twitter and Bebo are said to shorten attention spars, encourage instant gratification and make young people more self-centered” (Derbyshire, 2009).The argument advanced here is that children, “ have small attention spar and live for a moment and therefore can easily be affected by buzzing noises and bright lights. This kind of scenario, suffice it to say causes fear among parents whose children spend long hours on the social networks-something which acts to cause mistrust towards network.

The addictive nature defining the use of these sites has posed a challenge to school going children. While the sites provide a good platform for exchanging information, it is feared that some children are waste a lot of their valuable time on the net; at the expense of other important learning activities.

Social Network Fraud

With social networking being used by masses, scams are becoming a serious threat. The scammers have mainly targeted personal information contained in users profiles. Once they manage to distort the users profile, sending and receiving of spams becomes common. As is often the case, victims end up either loosing money or some personal and sensitive information. By normal standards, this is criminal and weighs negatively on the good work social networking is meant to achieve.

Product misuse is another form of abuse common in social networking. The abuse comes in form of unknown people making money from your product illegally, and at times abusing it. For example, it is not uncommon for Spammers to use social network site’s group discussions for unrelated advertising, such as online gambling. Spammers also send pornographic and other offensive material to users. With such scams it becomes difficulty to trust some unfamiliar messages appearing in social networks.

Indeed the rapid increase of spam message has become a bother, prompting users, and service provides alike, to look to counter measures. The fact that selling of spam filter software is on the increase clearly shows that there is a problem to deal with. Other Internet service provides have prohibited their users from visiting ‘blacklisted’ sites.

Further stressing on this reality, (Richard, B. 2010) notes that social networking has compelled companies to write “social media policies” and activate new ways of their customers to interact. However, he warns that social networking fraud is becoming a serious threat. As the writer explains, the nature of networking empowers rapid growth of the number of connections that anyone has. As the number of connections grows, fraudsters take the opportunity to tap into your network.

A FBI report in 2009 had also indicated that phishing scams are becoming more common on social networking sites. (Schiller, Kurt 2009). Particularly the report warms users of Facebook and Twitter. According to the report, the fraudsters send messages which masquerade as warnings related to agreements or other notifications, but contain malicious code that covertly installs software on victims PC, “letting thieves steal account names and passwords. The fraudsters then use this information to distribute messages to friends of the victims, “requesting large sums of money of money and spreading the malicious code even further.

Another study done around this time also indicated that social networks such as Twitter and Facebook are increasingly popular targets for phishers.( Walsh, S,2009) According to the study  “phishing scams make up to 7 per cent of all spam sent out and on average 55,000 people a month fall for them and give up personal information”. By any standards these statistics are at best worrying, particularly considering the methods fraudsters employ. For example, in one incident Twitter users were asked for say, their pets names and the street they lived in but unfortunately the information landed in the hands of the fraudsters. Surely it is very easy to conned where such sly methods are used.

Conclusion

From the foregoing, it is clear that social networking is growing in popularity because of the accompanying benefits. Social networks have indeed become part of modern age communication .So far, social networking sites perhaps remains the most used aspect of the Internet as far as exchange of information is concerned. Despite the many benefits, there are serious concerns that have been bought about by undisciplined and dishonest users. Cyber bullying network scams and related abuses are concerns that need to be addressed. The users of the Internet are advised to proceed with caution to avoid falling victims of networking abuse..

References

BBC News, 2006: Social Networking Sites such as Bebo and Myspace must do more to police what users do, warns Computing Watch. Retrieved 22 April 2010 at http://news.bbc.co.uk/2/hi/5344722.stm

Chris W. (2007) What is bullying ? Retrieved 01 April 1, 2010 at http://www.cyberbullying.info/resources/downloads/ChrisWebster_WhatIsCyberbullying.pdf

Computing Staff, (2010) Police and Moj Staff displined for social networking abuse. Retrieved 22 April 2010 at http://www.computing.co.uk/computing/news/2257886/police-moj-staff-told-

Derbyshire (2009) Social Websites harm children’s brains: Chilling warning to parents from top neuroscientist. Retrieved 31 March, 2010 at http://www.dailymail.co.uk/news/article-1153583/Social-websites-harm-childrens-brains-Chilling-warning-parents-neuroscientist.html

Desiree, E. (2008) Kids keep parents in the dark about cyberbullying Retrieved 22 April 2010 at http://news.cnet.com/8301-1023_3-10058444-93.html

Polly,C. (2009) Cyberbullying is as common as name-calling, study shows. Retrieved 22 April 2010 at http://www.guardian.co.uk/education/2009/nov/12/cyber-bullying-n-dubz

Raywood. D. (2010) Facebook employee reports widespread privacy abuses. Retrieved 22 April 2010 at http://www.securecomputing.net.au/News/164539,facebook-employee-reports-widespread-privacy-abuses.aspxttp://www.buzzle.com/articles/what-are-the-effects-of-computer-hacking.html

Ralph F. (2010) The Myth of social Networks; Retrieved on April 1, 2010 at http://www.piquenewsmagazine.com/pique/index.php?content=Social+network+myths+1713

Richard, B. (2010) The Social Networking Paradigm Shift and Internet Fraud. Retrieved 22 April 2010 at http://thetargetedgroup.wordpress.com/2010/03/22/the-social-networking-paradigm-shift-and-internet-fraud/

By Schiller, K. (2009) Phishing Scams Edge Into Social Networks. Retrieved at http://www.allbusiness.com/crime-law/criminal-offenses-cybercrime/13420094-1.html

Science, News (2010) Cyber bullying: A growing Problem. Retrieved 22 April 2010 at http://www.sciencedaily.com/releases/2010/02/100222104939.htm

Suchit L. (2010) Social network hackers abuse : threat sees Identities mimicked. Retrieved on 01 April 1, 2010 http://www./34959/social -networks-hackers-employ-abuse-of -trust.

Walsh, S. (2009) Study Finds Phishing Scams Fool over 55,000 a month Retrieved 22 April2010 at http://www.allspammedup.com/2009/08/study-finds-phishing-scams-fool-over-55000-a-month/

Creative Commons License
Social network has many benefits but it is also prone to abuses that make it look like a curse. by Ernest Hojilla is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 Australia License.