On-line Social Network sites incorporate a multitude of mediated platforms in which individuals can communicate with other individuals and/or groups. These mediated platforms include (but are not limited to) Facebook and Twitter which have provided a new and interesting way of communication within the virtual community. While this paper will deal with social network sites and friendship generally, Facebook and Twitter will dominate the paper as the mostly referred to social networking sites. Within this conference paper I will firstly discuss how people are adjusting the way they socialize and behave when using social network sites as another form of communication with friends and acquaintances. Secondly when researching the way users behave and communicate in these sites a new term ‘Ambient Awareness’ has been created to identify the excessive on-line contact. The constant flow of information provides users with the ability to piece together information to give an insight to that user’s life which has not been available through traditional forms of communication before. Thirdly when contributing to the social networks users are influenced by user generated content by which the user can not only to read information but create the information. And in conclusion I will discuss how social networks sites are a positive way of communicating and socializing because they allow a new way that users can intertwine friendships both on-line and off-line.

Adjusting to social networks
Social Network sites are environments where users can congregate freely through mediated technology. (Boyd 2007a pg.2) Basically social network sites are made up of areas that allow profiles, comments and friends (Boyd 2007b pg. 5) One of the reasons that users have turned to on-line social networks is that the internet has provided businesses and people with a more flexible way of working and allows people to be portable which can impact on being away from family and friends. Social separation has been partly responsible for the growing popularity of on-line awareness in social networking sites. (Thompson 2008 pg. 3)
The telephone has been a tool that has given individuals the ability to communicate with remote ties however individuals have adapted to using social networks to not only communicate with one but many at the same time (Boase 2008 pg.493) With the use of social networks, users now have the ability to keep connected to existing relationships, the opportunity to rekindle old friendships, and potentially start new friendships. Maintaining relationships on-line and/or off- line is in the constant process of change. When face to face contact is experienced over many years there is a tendency to interpret certain situations. Within the on-line arena there has been an adaption to understand communication that is not of a physical nature. Thus users have to alter their behavior and learn to read between the lines these reactions on-line. (Boyd 2007b) Social networking sites provide ways to expand user’s personal relationship, thus altering the way in which we congregate, discuss and reproduce friendships. These friendships are frequently maintained offline, which suggests that on-line sites are becoming ever more entrenched in our daily life. (Carter 2005 pg. 150) Baym also suggests that:
“..survey research has demonstrated how common interpersonal internet use has become and suggests that patterns of relational communication, such as who communicates with whom and how often, are changing as internet interactions are incorporated into daily relational life” (baym et al. 2007 pg. 739)
When users are in social network sites such as Facebook users are required to deduce situations and interpret information differently when compared to face to face occasions. (Boyd 2007b pg.11-12). Properties that users must be aware of when using social network sites is that there are invisible viewers, search ability, perseverance and duplicate. (Boyd 2006) When discussing and interpreting relationships both on-line and off-line it is vital to acknowledge that the more effort is spent investing in the relationship then the more one gets out of participating. Users in on-line social network sites are spending as much time and energy in continuing relationships on-line as in other social places. (Carter 2005 pg. 164) The social network site Facebook has estimated that every month 4 billion pieces of information is shared amongst users. Examples of this information are items such as new stories, special occasion wishes like birthdays and comments on daily activity. (Vogelstein, F. 2009).

Ambient Awareness
Social Network sites such as Facebook and Twitter provide a platform where the user can access these sites at any time. Social scientists have referred to this continual on-line access as “Ambient Awareness”. The scientists suggest that ambient awareness is like being actually alongside someone and observing the small things they do through sighs, stray comments and body language. (Thompson 2008 pg. 2). With each observation being acknowledged, albeit not important on its own, but taken collectively over time the small observations unexpectedly provide a representation of that person’s life. Prior to social network sites this ambient awareness was by no means before probable because in real life no friend would contact another friend by a phone call to provide information about the lunch they were making. (Thompson 2008 pg. 2). Being able to update and be updated with information continually over a period of time with someone has allowed some insight into some one’s life. This constant flow of information gives users more information about individuals with the potential of common interests which could lead to attending events face to face that would potentially never happened without networking sites such as Twitter. (Negley 2009) When the face to face contact does occur after sharing on-line with someone the questions that may be asked are more relevant due to the nature of information already supplied. For example people can ask questions like, did you get that bike you were after? Instead of what have you been up to? This changes the way that people are interacting both on-line and off-line with positive results. On-line users are extending conventional human relationships and broadening their range of friendships, not weakening them. Friendships that are formed on-line can be maintained in similar ways to those in off-line situations. Thus these on-line friendships are often encouraged into other social situations, as occurs in off-line society. (Carter 2005 pg. 160-162) Originally the internet was read only one way medium however in the present day social networks give users the ability to post text, graphics and videos instantly, quickly and easily. Social networks are therefore not only about linking posted content but it’s about connecting users (Wiliam Web Design 2007)

User Generated content
User generated content is an effective way to describe the activity on these social networks sites. When users are maintaining, renewing and creating relationships through social networks it has become apparent that user-generated content has given users the freedom to express themselves and enhanced the feeling of ownership over the shared space of the internet. (Wiliam Web Design 2007) When certain information that appears on social network sites is pertinent to individuals they tend to ‘consume it and then share it.’ (Boyd 2006) The number of exchanges and links between users in social network sites is far larger than what has been predicted in earlier forecasts by scientists. (Aguiton and Cardon 2007) After its conception in 2004, Facebook has seen a rapid rise in users becoming registered members and contributing to the user generated content. For users to successfully socialize or exist on-line they must ‘write ourselves into being’ (Boyd 2006). Boyd (2006) also acknowledges that:
“From the flow of text in chatrooms to the creation of Profiles, people are regularly projecting themselves into the Internet so that others may view their presence and interact directly with them. Social network sites take this to the next level because participants there write their community into being through the process of Friending. In doing so, they help define themselves and the context in which they are operating.” (Boyd 2006)
Clever, Kirchner, Schray and Schulte (2008 p.1) suggest that some of the reasons why users are motivated to provide user generated content are:
• Users can be creative and entertaining to others.
• Users have a desire to share experiences and express themselves.
• Users want to be part of a community and mutual projects in so doing making new friends and staying in touch with old ones .

Friendships facilitate people to ‘write community’ into existence in social network sites. Within these communities users have the ability to convey and articulate who they are and find themselves ethnically. This then provides users with an appropriate structure through which they can intermingle with other users. (Boyd 2006) Users (for the most part adults) don’t tend to socialize on-line with unfamiliar people. They tend to talk to people who are already known to themselves. When these users interact on-line in social network site they socialize and behave in the same way as other social environments. (Sydell 2009) Kreps and Pearson have agreed with the way people are socializing in Facebook is similar to real-life by suggesting:
“In many respects the networking taking place on Facebook is a replication of the networks in real-life – plus additional new contacts made on Facebook itself” (Kreps and Pearson 2008)
Boyd (2006) goes on to suggest that social network sites are not detached from other social places but it is one aspect of the user’s social world and these sites are reviewed in other social situations. As social networking sites become more popular, an interesting point around these site creations is that they are primarily organized around people not the interest of the people as previous websites explored.(Boyd and Ellison 2007) Boyd and Donath (2004) explain that social networking sites are prevalent with the way we communicate and connect with others in these sites:
“In today’s society, access to information is a key element of status and power and communication is instant, ubiquitous and mobile. The social networking sites ……are a product of this emerging culture. They function both as environments in which these new ties are formed and as depictions of these networks in the display of individual connections”
On a positive note, sharing of information between users is making people more aware of themselves and how they portray themselves on-line. As Thompson (2008) proposes that with all this sharing of information that it does have an effect on individuals who are finding out more about themselves.
“Laura Fitton, the social-media consultant, argues that her constant status updating has made her “a happier person, a calmer person” because the process of, say, describing a horrid morning at work forces her to look at it objectively. “It drags you out of your own head,” she added. In an age of awareness, perhaps the person you see most clearly is yourself.” (Thompson, C. 2008).

Conclusion
During the course of this paper it has been discussed that people are using social network sites such as Facebook to find comfort in isolating situations such as working away from home. In using these sites users are adapting to the new ways that are required to interact in these sites. With no visible audience users must negotiate the social aspects of interpreting comments to understand the meaning of the information. Contributing and sharing of information has lead to ambient awareness where people are sharing and learning more about others but do not have to be in physically sitting beside them to learn the same information. Social networking sites allow people to contribute with the use of user generated content with people they have existing relationships with, rekindle past relationships but also form new relationships. Some of the reasons why users want to contribute to these sites is to share and express themselves. A positive side effect of contributing and sharing in social networks is the self discovery of the user. The realization that when they have to think about how things affect their life and contribute that to the social network sites they tend to look at things more objectively. The natural evolution that has lead to self discovery on these sites can only be a positive reflection that users have adapted to new social situations. Social Networking sites allow people to share and communicate with people that they have strong and weak connections with but also cross over the lines between on-line and off-line worlds.

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