This paper will examine whether the Internet based technologies collectively known as social networking exhibit characteristics that make them addictive. Specific examples of these technologies include well known sites such as Twitter, Facebook and Foursquare but can also be extended to include generic technologies based around material such as blogs. An important consideration to address at the outset is the negative connotation that is placed on the word “addiction”. In this case, any addiction to social networking should not immediately be equated to addiction of illicit and illegal drugs but rather to more benign items such as chocolate. In fact, there are many aspects of the modern world that could be considered “addictive” raising “some safety and social concerns” (Tilbury, 2008) but clearly concerns currently being raised in the public domain are that social networking is in fact as “addictive” as illicit substances. If the reader accepts these concerns then they are drawn to the conclusion that the end result of any social networking addiction will in fact be the same as drug addiction including problems with “health, finances and stability” (Saisan & Seagal & Cutter January 2009). Examining this issue in more detail will require further investigation and definition of exactly what addiction is and how it may be applied to social networking. Next, the key components of social networking will be examined in order to isolate any that may lead to addiction. Further analysis will then be conducted on these components to determine if there indeed is a direct link with addictive behavior. As with other types of addiction, factors such as predisposition may form an important consideration. Thus it will be established whether they do contribute in this instance. At the finale of all this analysis it will be concluded that, like other commonly accepted social practices, such as alcohol consumption, there is the potential for social networking to be addictive if individual control is not exercised. However, it is still too early to definitively prove a direct link with a specific medical disorder, and so, may instead be nothing more than normal human behavior being amplified by modern technology. Only further study will reveal a definitive answer, yet for the time being it should indeed be considered that social networking is addictive.
The starting point for this study is to define exactly what is meant by the term addiction. Traditionally addiction has been stated as “a state of physiological adaption to presence of a drug in the body so that absence of the drug leads to physiological dysfunction which is manifest to the sufferer as unpleasant or even life-threatening ‘withdrawal symptoms’” (West 2006, 10). However, the focus has shifted from the consequences of withdrawal which are now not viewed as causing the greatest long term harm when compared to the impact of compulsive behavior. Thus, a more modern definition of addiction can be made as a ‘syndrome at the centre of which is impaired control over behaviours, and this loss of control is leading to significant harm” (West 2006, 10). This definition may still refer to both psychological and physical characteristics however it is clear that social networking cannot be equated to physical substance. We must therefore consider any “impaired control” leading “to cravings and a complete preoccupation with a habit “(Phillips, 2006) as being psychological in nature for this examination of social networking.
What this modern definition of addiction leaves unresolved however is the concept of ‘significant harm’. Any concept of harm is something that is very subjective and raises the major point that “[t]he number of people constructed as harmed by a condition will depend on how the parameters of the condition are constructed and it will depend on how harm is defined. The more included in the definition of the condition and in the definition of harm, the more harm will be found” (Loseke 2003, 56). This paper, unfortunately, cannot consider the question of harm in great depth given its limitations, however for the purposes of consideration here, harm should be thought of as resulting in reduced well being for the participant of social networking and those they interact with, whether or not they may also be involved in using social networking. This broadens the impact considerations of social networking beyond simply those who only interact using the technologies of social networking. There is now the expectation that many participants’ use of social networking may indeed also impact others whom they have relationships with but who do not use social networking technologies themselves.
It is also important here to focus any examination of the ‘syndrome at the centre’ specifically being the technologies of social networking rather than the wider characteristics of the Internet including such items as web browsing, email or chat. To achieve that we must now define what social networking is and more importantly, examine what the unique characteristics of social networking are.
Boyd and Ellison define social networking “as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site” (Boyd & Ellison 2007). Other important characteristics of social networking are that they are “organized around people” (Lytras & Ordonez de Pablo 2009, 58) who can be geographically independent from each other and “that users can specify their social networks and make them visible to others”. (Lytras & Ordonez de Pablo 2009, 58).
The key element of social networking that we can therefore deduce and focus on for this study is that users obtain enjoyment by “using the computer as a medium to communicate with others” (Beardon & Malborg 2002, 115) and that “the gratification obtained from using a computer reaches outside the grey box and into the psychic and social life of the user” (Beardon & Malborg 2002, 115). The aim will now be to show that this gratification can manifest itself as the syndrome that triggers what we have previously defined as addiction.
With a better understanding of addiction and the key enticements of social networking it is now possible to examine more closely whether there is a correlation between the two. In general, someone who is addicted suffers firstly a persistent need to use an item, secondly a failure to limit, or stop using that item, and thirdly continues using it despite negative experiences and dangerous situations. In many cases they need to use it to feel normal and cope with everyday life. It becomes a way to relieve stress, emotional discomfit, or levels of sadness (Rose 2009).
Let us take each of these symptoms of addiction in turn and see whether they can be applied to social networking. The first symptom to consider is of suffering a persistent need to use and continuing to use it despite negative experiences. A Retevo study found that about that “56% of social media users need to check FaceBook at least once a day. Even more impressive are the 12% who check in every couple of hours” (Retrevo 2010). Other studies show that once people are introduced to social networking they feel an obligation to keep in touch as well as provide their networks with frequent ‘status updates’ (People from Cossette 2009). The compulsion to constantly report one’s status certainly drives a persistent need to use social networks. Also, given the ease of access to technology, any such dependency can be easily facilitated because the “biggest enabler for such addiction seems to be smartphones and mobile applications” (Expeditus Media 2009). Thus, the frequent compulsion to update combined with the increasing ease with which this can be facilitated is driving a persistent need to use social networking.
One of the many dangers with people’s constant need to publish information is of not being “aware of all the information they are giving away”. (Romm-Livermore & Setzekom 2008, 231). Because there a “general trust toward the group as a whole, and people use trust to reduce complexity and uncertainty and to enable collaboration and communication” (Romm-Livermore & Setzekom 2008, 231), users of social networking have potentially compromised their privacy. The immediate need to communicate and collaborate via social networking appears to override consideration about the ramifications of the breadth and persistence of divulged personal information into the future. The very same tools that are being used by those participants in social networking, such as search engines, can also be utilized by unknown third parties to collate, aggregate and collect such information and utilize it, without permission, in a way never envisioned by the individual who originally published it. Even though some privacy features do exist for social networking technologies many “didn’t even bother using these privacy features. Only 20 percent of Facebook used any form of privacy on Facebook. The rest are letting the world see their private life on Facebook” (Tapscott 2008, 67).
The highest profile destructive influence of social networks is the strain that it places on relationships. A study by social psychologists from the University of Guelph in Canada “suggest that rather than enhancing communication between romantic partners, Facebook use may be fueling wild flights of jealous investigation” (Healy 2010). A revealing result was that “[f]or some participants in the study, these investigations led to searching behavior they described as ’addictive’” (Healy 2010). Although such studies have been limited in their demographic the “the researchers surmised that Facebook might unleash the same dynamics in adult relationships” (Healy 2010). There are unfortunately few authoritative studies that provide definitive information about the harm that social networking can cause relationships, however some extreme examples are situations where one individual partner actually murders the other because of a relationship that developed via Facebook ((Ninemsn 2009) and (Pyatt 2010)).
The second symptom to consider is, using it to cope with everyday life, in effect needing to use it to feel “normal”. The reason for this may lay with the fact that social networking environments are perceived by users to be ideal, for example:
“She says problems arise when users ignore family and work obligations because they find the Facebook world a more enjoyable place to spend time than the real world” (Cohan, 2009).
and
“Facebook is a fun, pleasant, happy, beautiful world. People only present the crème de la crème of their lives on Facebook. And these people want to be your friends! It’s very seductive” (Cohan, 2009).
This perceived ideal world, like other addictive influences, is the result of excessive use. Internet technologies including social networks can also allow users to participate with any identity they desire. For many, it becomes a way to escape the everyday life and “if you’re neglecting your relationships, your work, or other important things in your life, than you may have a problem” (Saisan & Smith & Segal June 2009). Any retreat from reality into the realm of social networking is a manifestation of impaired control over behaviour which is a key component of addiction.
The final symptom to be considered here is the preoccupation with obtaining and using the substance. A Nielsen study (Neilsenwire February 2010) “found that the average time users spend on Facebook per month grew nearly 10%, topping seven hours”. A Comscore study revealed that globally, “the average minutes spent on Facebook by visitors to the site averaged 186 each day” and that almost “half of all users return to the site each day and on average will spend 25 minutes on the site daily”. (Aleman & Wartman 2008, 7). These studies seem to indicate that not only does the use of a single social networking site like Facebook already have a significant priority in participants’ day but that they use the site multiple times throughout the same day and that these usage patterns are increasing. Such patterns are acknowledged by people such as Dr. Kimberly Young who highlight that “[i]t’s hard to wean yourself”, because “[i]t’s like any other addiction” (Hafner 2009).
Some may argue that addiction to social networking is rooted in conditions that are predisposed because “[n]o research has yet established that there is a disorder of Internet addiction that is separable from problems such as loneliness or problem gambling, or that a passion for using the Internet is long-lasting” (DeAngelis 2000).
Even the “[t]he American Psychiatric Association hasn’t recognized social-networking disorder as an actual addiction. But that doesn’t mean some mental health experts haven’t noticed the compulsion to use Twitter, Facebook and other networks”. (Rose 2009). It was not however until 1980 that Post Traumatic Stress Disorder was added to the Diagnostic and statistical manual of Mental Disorders (American Psychiatric Association 1987), even though it was a recognized condition for individuals involved in events like war. Simply because it hasn’t been formally defined does not therefore mean that it doesn’t exist.
In conclusion, it could be claimed that any human activity has the potential to become addictive. It is also important to remember that the technologies that comprise the Internet, of which social networking is one, are relatively new in our cultural experience. In many ways this means that we have not as yet fully determined and experienced how these technologies interact with our existing society, as the lack of available systematic studies indicates. Social networking is however becoming an increasingly important factor when examining the way that people communicate and interact. When considered in this way it can be demonstrated that social networking has the potential to impair control over behavior because firstly participants feel a persistent need to use it, secondly they are increasingly using it cope with everyday life and finally they can become preoccupied with it. In the event of this loss of control, significant harm is being manifested for participants of which they tend to ignore.
Likewise, just because there currently isn’t a recognized social networking addiction disorder does not mean that it doesn’t or will not exist. However, as the size of social networking grows and the demographic of people who regularly participate in social networking also grows, any impact will certainly become more widely recognized (Neilsenwire January 2010). Yet the signs already point to social networking being a central syndrome altering the behavior of those who use it. Unfortunately, this is harming those participants in ways they may not be able to immediately see. It would be an error to simply dismiss something as not being addictive simply because it is not physical or something that we are familiar with. As this paper has been able to illustrate, use of Internet technologies known as social networking, closely align with many aspects recognized as being addictive and therefore should be considered as indeed being addictive because used without control it can inflict harm on participants like any other addictive substance.
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This paper is released under the Creative Commons Attribution-No Derivative Works 2.5 Australia Licence.
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