How many “friends” do you have?
Social networking sites have become very popular in today’s world. It is enough to take a walk through offices and trains and observe what people do in these environments to understand the level of importance these sites present to people. It is also enough to walk through parks, cities and restaurants during the late afternoon or evening to realise the absence of what once used to be a buzzing environment populated with people making or maintaining friendships. It is quite rare to see teenage kids play, run around, make friend and love relationships. These activities seem to have descended into the virtual world where these same teenagers today spend time socialising and playing games with friends online, some even finding love online. They no longer “hang out” with five friends but rather with 200 or more friends. As such, it is worth arguing that in today’s world, people have more friends but less (emotional) friendships. The paper looks at why people spend more time trying to create and maintain online friendships with no emotional connection while disregarding real friendships as well as impact “friends” (virtual contacts) have on “friendships” (emotional contacts).
Boyd and Ellison (2007) define social network sites as web services that allow individuals to develop a public profile, articulate a list of other users with whom they share some form of a connection with and view and traverse their list of connections and those made by others within the system. Other than the obvious, communicating and networking with people who are already in their social network, such websites also enable people to develop new relationships/networks with people with similar interests, develop new business opportunities, share photos, music and videos and operate number of applications available on these websites (games, dating application, page modifications and others). People are able to control who sees what information and who they do and do not want to be “friends” with. Some specific references will be made to Facebook and MySpace but general information relates to any social networking website.
The top five social networking sites, as recorded in February 2009 by Kazeniac (2009) are Facebook, MySpace, Twitter, Flixter and Linkedin. There are 54 million MySpace users (Schesser, 2006) and 175 million active Facebook users (Smith, 2009). But why do these social networking sites attract such high number of members which seem to substitute face to face socialising with online socialising? One of the ways in which this can be partially explained is by looking at why people use social networking sites and what motivates them to favour online socialising over traditional face to face socialising.
Before any theories or arguments are presented, it is important to understand the difference between virtual communities and ‘real’, offline friends. Ridings and Gefen (2004) refer to virtual communities as people with shared interests or goals where the communication is a primary form of interaction. On the other hand, a friend is defined as a person who gives assistance and support, is attached to another by feelings of affection or personal regard (Dictionary.com, 2010). In the case of offline friends or networks these incorporate family members, friends and anyone a person may have a close relationship with and socialises face-to-face on regular basis and possibly online. As the definition proposes, virtual communities are just groups of people with similar interests or life situations. Even though some of these might develop into real friendships, not all of them can.
These friends, while they might provide you with information, suggestions and help, will not be there where physical presence is required and are not likely to provide help and support when needed. These, for example, might include financial and emotional support as well as regular support and assistance. The reason behind this lack of personal support is that, while they might feel sorry for you, there is no emotional connection and they have 200 other friends, just like you, to deal with as well. Close, ‘real’ offline friends, as defined, will be there no matter what, at any time of the day and provide any help they can as they are emotionally connected to the person.
An article by Bernstein (2009) confirms this argument by talking about a personal situation where her friendship went wrong when it was taken online. Face-to-face and regular communication declined to instant messaging, Facebook ‘friending’ and ‘tweeting’. She was even faced with people’s claims of being too busy to pick up the phone, send a reasonable email but not busy enough to spend hours on social networking websites uploading photos, forwarding quizzes and other activities. A psychologist, Patricia Wallace, implies that “typing lacks the nuances that can be expressed by body language and voice inflection” (Bernstein, 2009). These sort of virtual imperfections leaves a person feeling alone as typing the word of sympathy is not the same as providing a shoulder to cry on when needed or a hug when happiness needs to be expressed. Only true friends in their presence can provide these necessities to every person’s emotional state.
Before referring straight to general academic research, an interesting article by Boyd (2008) focuses on quotes and information from teenagers on why they use MySpace and motivation that may lie behind it. First captured quote refers to Skyler’s (18 years old) conversation with her mum in which she says “If you’re not on MySpace, you don’t exist.” Another teenager’s response on why they joined MySpace was simply: “Cuz that’s where my friends are” and when asked what they do there the response was “I don’t know…I just hang out.” Another typical response to why they spend long hours there: “Because I was bored.” What can be drawn out of this information is that there is peer pressure to be a member of such websites. Teenagers do it for reputation and social status. Not existing just by not being a member of MySpace sets expectations teenagers think they have to meet in order to fit in. Using such networking websites because of boredom could also impact on their academic performance, time spent with their families and quality of relationships they should be maintaining in real life. People in this age group require a lot of emotional support which cannot be provided in a virtual world for reasons specified in the paragraph above but rather require a close group of people or friends they can rely on and who can offer them that emotional support they need. Other, more general and repetitive reasons are outlined below.
First motivational reason might be maintaining existing relationships regardless of how weak they might be. Ellison, Steinfield, and Lampe (as cited in Boyd and Ellison, 2007) suggest that rather than meeting new people, Facebook is mostly used to maintain existing offline relationships which may be weak but typically contain some form of common interests (went to the same class or school, worked together, etc). Other authors, such as Lampe, Ellison, and Steinfield (as cited in Boyd and Ellison, 2007) found that Facebook users search for people with whom they have an offline connection, more than they “browse” for new people to meet.
The reason for the need to maintain these relationships was further explained by another author where they first identify that 51% of users are aged between 18 and 24 (Bumgarner, 2007). This information is quite important when historical facts are considered. Bumgarner (2007) states that in 1950 the median age of marriage for men and women were 22 and 20, respectively. Today, this median age has increased by 5 years in both genders. The way the author describes this phenomenon, is that to fill in the gap, between not being with their original families while looking for their new families, people in this age group are relying on their networks of friends and as such use Facebook (and other social networking sites in the same stream) to maintain and build their relationship networks. But how strong are these networks people are relying on and are they going about it the wrong way? No one can expect to rely on the 200 networks they might have in their Facebook contact list. Family, either current or new, needs nourishment and attention. This gap between the family transactions might give unrealistic expectations to people and might create problems in both current and future family ties. Family members don’t want to meet on Facebook every few days, they want to see their family members, share their feelings, attend functions and provide and request support when needed. Family and close friends provide all these requirements that every human needs and lives off. Abandoning these responsibilities damages emotional networks and while people might expect to receive the same treatment from their virtual networks that is not always the case. Increase in friends but decrease in friendships would be very common in this situation. Spending time online, decreases time people could be spending nourishing and maintaining relationships they need for comfort and healthy emotional state.
However, this is not the only reason people use social networking sites, in this case Facebook. An online student survey, on possible motivations why people use Facebook, was done in North Carolina and reported in Bumgarner’s (2007) article with following results:
- Voyeurism – people can use profiles of various users to find other people to relate to, gain knowledge about others, and boost self-esteem by deriding others.
- Exhibitionism – a need to express identity, the need to validate their social viability and the need to disclose personal information in order to develop a relationship.
- Social activity – users look at people’s photos, read their profiles with their friends and talk about them and show friends who someone else is. Basically, Facebook serves as a primary facilitation for gossip.
- Serves as a directory of friend’s contact information eliminating the need for address books.
- Initiates relationships – users can meet new people.
- Entertainment – read and write on people’s profiles and look at their photos
- Collect, organise and feel connected to friends.
- While a possible motivation, having Facebook account because someone else does was not a primary motivation for why people use Facebook.
All the motivations listed above seem to answer the question of why people have more “friends” than “friendships”. Researchers have even devoted their time to understand why this is happening with many contradictory views. Boase and Wellman (2004) relate to writers that believe internet created potential that would revolutionise society for the better as utopian writes and believers that internet destroys community; leaving individuals isolated and alienated are referred to as dystopian writers. Both arguments are logical and can be correct at the same time, depending on how much each individual spends time on online socialising. Internet has created an opportunity to communicate with more people at the same time and at different geographical locations, where other forms of socialising might not be possible. If this opportunity, within reasonable timeframe, is taken advantage of, enough time can be made for offline networking.
However, to argue that dystopian writers are correct without acknowledging the timeframe spent on this activity can be misleading and opens room for debate. While the article concludes that internet is not associated with declines in time spend with friends and family, and therefore agrees with the utopian writers, this can be argued further. Taking an average working (9am-5pm) person or a school student, as an example, shows that if a person spends most of his or her time at work, or at school, and then socialises on internet for long periods of time, when would they have the same amount of time to spend with family and friends as opposed to if they didn’t have the internet. Time spent on online social networking has increased by 82% from last year (Ries, 2010). This can only suggest that since there is such a massive increase in online social networking that opposing view of dystopian writers might be “the next correct” theory. Ronca (2010) states that experts claim that lack of face- to-face communication can affect a person both socially and physically.
Further research exists that finds a relationship between online networking and loneliness. Coget, Yamauchi and Suman (2002) note that online relationship ties are weaker as opposed to face-to-face relationship ties. A study available in their report also finds that people feel less lonely the more they practice face-to-face socialising, while online socialising increases loneliness.
Bigge (2006) (as cited in Jones, Millermaier, Goya-Martinez and Schuler, 2008), suggests that users accumulate friends in order to increase their social capital. According to Rosen’s (2006) study (as cited in Jones, Millermaier, Goya-Martinez and Schuler, 2008), however, MySpace users have on average 200 friends, while many of them they never met face–to–face and some of them are added just to avoid the awkward moment of rejecting them. While arguments that online socialising increases networks might be correct, how many of these are actually meaningful to an individual, how many of them actually develop into any form of a relationship and to what depth in order to provide any satisfaction or benefit.
To develop and maintain any kind of a relationship with this many people, 200 friend average, a person would have to spend a lot of time online which would reduce time spent with offline networks with whom they already have strong bonds with and who can provide them with scarce resources and emotional support. If, on the other hand, people with such high number of networks do not spend enough time to build and strengthen those relationships, they will be meaningless and therefore rescind the argument that online socialising increases networks. They might increase the number of their friends list but hardly create worthwhile friendships. Accumulating friends in order to increase social capital does not increase friendships and networks but rather creates an image for a person. While it can be argued that better social image can be satisfying and of benefit, the relationships with those people are not real.
While online community interaction can be beneficial in terms of long distance socialising, replenishing long lost relationships, meeting new people, entertaining and sharing, it is quite evident that long term effects of ‘over the top’ online networking can have a negative impact on close tie relationships. While it may not be evident at first, certain relationships are abandoned or moved to online relationships which decline over time. Online communication and networking is encouraged to the point where it doesn’t have a great affect on ‘offline’ contact that are more emotional connected to the user. Motivations outlined in this report provide reasoning for people having more “friends” and impacts of these actions provide the explanation for why people are having less “friendships”.
Reference List
Bernstein, E. (2009). How Facebook ruins friendships. Retrieved March, 30 2010, from http://online.wsj.com/article/SB10001424052970204660604574370450465849142.html
Boase, J. & Wellman, B. (2004). Personal relationships: On and off the internet. Oxford: Blackwell
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Ries, T. (2010). Time spent on social networking sites increased 82% in last year. Retrieved March, 30 2010, from http://socialmediaatwork.com/2010/02/22/time-spent-on-social-networking-sites-increased-82-in-last-year/
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Schesser, S. (2006). My space on the record: The admissibility of social website content under the Federal Rule of Evidence. Retrieved March, 30 2010, from http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/1419/1337
Smith, J. (2009). Facebook surpasses 175 million users, continuing to grow by 600k users/day. Retrieved March, 30 2010, from http://www.insidefacebook.com/2009/02/14/facebook-surpasses-175-million-users-continuing-to-grow-by-600k-usersday/

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