Deception and Authenticity.
How false and misleading profiles are impacting online dating.
By Murray Watts
The deception and authenticity of Web2.0 users in relation to online dating is an area of increasing concern. The stream of Identity in Community and Networks provides a ground for debating this topic. Computer mediated social interaction differs in important ways from face-to-face communication and online dating is no exception. Online communities are growing rapidly, and are enabling people to connect despite the physical distances between them (Ellison, 2006).
Online dating systems play an important role in the social lives of millions of people around the world (Fiore, 2008) and establishing a virtual identity is crucial for people participating in this form of virtual interaction. Online identities can vary from real life identities as the virtual identities are not restricted by the physicality of the real world. For most participants, identity, both the establishment of their own reputation and the recognition others, plays a vital role in their activities – their successes and failures online. The ambiguity of the Internet allows complete anonymity, providing the user with the ability to create false and misleading profiles and identities online, thus hiding their true identity. This can take the form of complete gender swapping online, with men playing women and vice versa. This is an extreme form of false identity. A milder case of false and misleading identities could be in the form of lies or exaggerations of one’s physical appearance, personality or characteristics, or even slight exaggerations of a genuine characteristic such as denying being a smoker, drinker, etc. One can have ‘as many electronic personas as one has time and energy to create’ (Donath, 1999).
In this conference paper, I will investigate deception and authenticity in relation to online dating. I will do this by identifying the strong bond between the self and the identity by looking at the capabilities of various online dating sites. I will then explore the types of online identities and how one can create a misleading or false profile, showing the potentially severe consequences related to a false identity.
The concept of Identity is vital in communications. In face to face communication, identity is undeniable, as both parties have a physical presence. In this sense, the potential for a false identity is extremely limiting. Online however, it is a different story, as Donath explains that knowing the identity of those with whom you communicate is essential for ‘understanding and evaluating an interaction’ (Donath. 1999). In the increasingly popular realm of online dating, identity is ambiguous, both in its physical presence and its personality traits. The traditional traits of identification used in the real world are absent. Characteristics used as identification such as physical presence, height, weight, body type, facial expressions and personality type are nonexistent in the virtual world providing users with an opportunity to create a misleading profile. The anonymity of the Internet allows for many forms of false information to be created in the realms of virtual profiles. Such is the quote ‘on the internet, nobody knows you’re a dog’ (Steiner, 1993). What leads users of online dating sites to create false or misleading profiles?
To understand this, we must first look at a variety of online dating sites and examine what each has to offer in terms of profile characteristics. Online dating communities are growing rapidly, catering for every desire. Online communities are “one of the fastest growing categories of Web-sites” (Ridings, 2004). Some of the most popular online dating sites are RSVP, Plenty of Fish, Oasis active, Adult match maker, and match.com.au. These sites, some of which are free to use, others charge a monthly fee or a usage fee are among the most popular for the online dating community. They are heavily marketed in various media such as radio, TV, magazines and billboards and all offer a simple online dating solution, requesting the user to setup a profile and enabling them to search for partners.
In addition to the list of standard dating sites, a number of other online dating sites exist that cater for more unique and specific tastes. Some of these sites include Positive Singles (positivesingles.com) which caters for HIV and STD positive people. It allows the user to enter a specific STD and find others with the same condition, reducing infection rate and risk within the community. Pounced (www.pounced.org) is another unique site which caters for ‘Furries’ – members of the community who dress up as animals for adult activities. Suicide Girls (www.suicidegirls.com) is an adult lifestyle brand that has ‘redefined the ideas of beauty’ showing pierced and tattooed girls in provocative poses. These sites have enabled previously subdued personality traits to be exposed. Through the emergence of online dating communities, groups that were a sub culture, now permeate into the everyday.
Traditional methods of dating involved face to face meetings, where identity is by nature, very difficult to hide. Personal ads in the local paper were a source to find a partner, and face to face activities such as speed dating are another means to meet people in the real world. In these quick meetings, a person’s physical appearance is backed up by their personality in a series of short encounters. In the real world, the person’s physical traits are obvious, and personality comes second. Web 2.0 has changed the way people meet, and has added an element of mistrust by enabling false and misleading identities to flourish. The processes of presenting one’s self and viewing others can now take place in a virtual world where a users profile is all they have to present themselves. Fierce competition online ensues, increasing the need for profile to stand out and draw attention above the rest. Exaggerations, slight untruths or blatant lies may be necessary to constitute an acceptable profile to attract a mate. Users may feel that other users online are also exaggerating and they must ‘exaggerate as well, just to remain competitive’ (Fiore, 2008).
Many types of misleading and false identities can be created due to Web 2.0 and its associated and rapidly growing list of virtual communities. These virtual relationships develop over time and due to the nature of the Internet, can be misleading. Misleading identities have become common in this virtual setting with extreme examples of women posing as men and men posing as women. The web has enabled many false scenarios to occur such as a child being able to provide advice to adults on issues they have no experience with, while others can provide detailed scientific information that they have no knowledge of. Hobbies can turn into professions, false profiles exist with false profile pictures (taken 10 years ago for example, or being entirely fraudulent). Misleading information is abound as profiles boast of activities the user participated in as a youth. Profiles can also falsely claim wealth, fame and fortune.
False information is common in all areas of virtual profiles, in particular, a study by Blair has discovered certain false character traits common to each sex. According to Blair ‘Women tend to desire men who have a high socioeconomic status’ (Blair, 2009). In this regard, men are more likely to lie about their profession, and state a higher education that may be the case. As women tend to desire men who are taller than themselves, this can be a common untruth in a male profile (Blair, 2009). In terms of women’s profiles, ‘women desire men who are older than they are’ (Blair, 2009). This suggests that women attempt to make themselves look younger in their profiles than they actually are in order to attract a man. This pressure also suggests that there is a tendency for women to underestimate their weight on their dating profiles (Blair, 2009). Women are also more likely, according to Blair, to use a photograph that is inconsistent with their actual appearance (Blair, 2009). Studies have shown that 86% of online dating participants believe that others do not completely tell the truth when describing their physical appearance (Blair, 1999).
Identity is directly related to the individual, making it difficult to create a completely disconnected profile as explained by Aguiton ‘individual productions are intimately mixed with cultural products, personal feelings’ (Aguiton, 2007). In this sense, there may always be slight traces of the individual appearing in online profiles, regardless of their apparent disconnection from the creator. This does not prevent individuals from creating a misleading profile, but suggests that the individual is always present in their activities. A misleading identity may be the result of the creator presenting their ‘ideal selves’ (Blair, 2009) the way they want to be viewed. This disembodiment further enables deception by reducing the number of cues available to detect a false profile.
Actions online happen in real time, however they occur in a virtual space. This presents a ‘blurring of the boundaries’ when it comes to what is considered real and what is virtual. The question remains ‘what can be counted as ‘real’ in a virtual space.’ (Turkle, 1997). People can be consumed by the reality of their virtual identities “this is more real than my real life” says a character who turns out to be a man playing a woman who is pretending to be a man (Turkle, S. 1997). This practice of gender swapping is common in online forums. People can use gender swapping as a ‘firsthand experience through which to form ideas about the role of gender in human interactions’ (Turkle, 1997). According to Turkle, research has shown that female identities are offered help without requesting it and that male sexual advances and requests for intimacy are frequent (Turkle, 1997).
From an online dating perspective, false and misleading profiles can be easily created. Typical fields in creating an online profile allow for slight variations of the truth and the following personality and physical criteria’s are an example: height, body type (with options from of thin to big and tall), hair colour, interests, profession, ethnicity, education level (with everything from High School to PhD), marital status, children, do you smoke, do drugs, drink, income, religion (plentyoffish.com). Each of these fields, are essential criteria in the creation of a virtual identity and can be manipulated to reflect who the creator wants to be, rather than who they actually are.
‘Online dating systems play an important role in the social lives of millions of people around the world’ (Fiore, 2008). The success of these sites can be due in part that many of these online profiles are authentic and honest. Misleading profiles do exist, however there are consequences of creating a false or misleading identity. They may be created, consciously avoiding physical hindrances or personality traits that are hampering the creator’s real world activities. Engagement with online dating sites facilitates in some cases a series of second chances for adults to work and rework unresolved personal issues and more generally, to ‘think through questions about the nature of the self’ (Turkle, 1997). Online dating sites allow users to search for people with similar interests by browsing through profiles. They also display their own profile and allow others to do the same and initially communicate with others through a private message system. Falsely boasting online of a skill that is not present, a physical characteristic that is untrue or a possession or skill that is an exaggeration of the truth can get discovered quickly or linger on and force the affected party to live the lie. A particularly costly form of identity deception is impersonation (Donath, 1999).
Identity deception is common online and occurs when the person creates misleading information, generally due to absence of physical contact (Donath, 1999). Deception of identity, be it a false identity or a blatant untruth via a profile can impact the relationship from its beginning, forcing the perpetrator to continue acting out the false profile. There may be many reasons for identify deception from attempted, or intended fraud to a lack of self confidence and social issues. Many individual identity deceptions are ‘acts of omission, rather than commission; they involve hiding one’s identity’ (Donath, 1999).
In the real world the norm is ‘one body, one identity’ (Donath, 1999) but in the virtual world, the body is free of the physical constraints and is able to take up multiple identities. Some can be a true reflection of the self, others are misleading and an exaggeration of the self, while some take on a different gender and even different forms. Donath asks the question ‘Do virtual personas inherit the qualities – and responsibilities – of their creators’ (Donath 1999). What do the identity deceivers gain? What is the reward? What are the risks, what happens if you get caught? Textual is actual in virtual communities (Turkle, 1997).
There are many consequences related to the creation of a misleading identity due a lack of physical contact. Some main consequences are outlined above and also include misrepresentation of gender, race, age and sexual preference. In extreme circumstances, this has raised concerns about child pornography and the ability of paedophiles to obscure their identity (Ellison, 2006).
I have outlined above the implications of misleading and false identities in relation to online dating and shown how online dating is now a major source of social interaction through the Internet. I have defined how the Internet is increasing its potential, with a larger number of online dating websites appearing and catering for a growing number of interests from positive dating and furries to single dating. From this essay, one can see that everyday life is being experienced through the Internet medium of online dating and specifically how deception and authenticity of these users exposes some concerns that the community must be aware of.
References
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Blair, S. Marshall, C. Fahnestock, S. (1999) Deception in online dating. Accessed March 26th from
http://webspace.ship.edu/jacamp/psyberpsych/deception/page3.html
Donath, J. (1999). Identity and Deception in the Virtual Community. Accessed March 24th from http://smg.media.mit.edu/people/Judith/Identity/IdentityDeception.html
Ellison, N., Heino, R., & Gibbs, J. (2006). Managing impressions online: Self-presentation processes in the online dating environment. Journal of Computer-Mediated Communication, 11(2), article 2. http://jcmc.indiana.edu/vol11/issue2/ellison.html
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Plenty of Fish. Accessed March 31st from www.plentyoffish.com
Ridings, C., & Gefen, D. (2004). Virtual Community Attraction: Why People Hang Out Online. Journal of Computer Mediated Communication. Accessed March 31st from http://jcmc.indiana.edu/vol10/issue1/ridings_gefen.html
Steiner, 1993. On the Internet, nobody knows you’re a dog. Accessed March 12th from http://en.wikipedia.org/wiki/On_the_Internet,_nobody_knows_you’re_a_dog
Turkle, S. (1997). Constructions and Reconstructions of Self in Virtual Reality. Accessed March 30th from http://www.mit.edu/~sturkle/pdfsforstwebpage/ST_Construc%20and%20reconstruc%20of%20self.pdf
”Virtual Community.” Accessed March 4th, 2010, from http://en.wikipedia.org/wiki/Virtual_community.
Wellman, B. & Gulia, M. (1999). Net Surfers Don’t Ride Alone: Virtual Communities as Communities. Accessed March 22nd from http://www.chass.utoronto.ca/~wellman/publications/netsurfers/netsurfers.pdf

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